In Southeast Asia (SEA), where gaming is more than just a pastime, social media has emerged as a primary source of discovery for new titles. A recent report by Niko Partners, titled “Optimal Channels for Promoting New Games: Preferred Social Media & Messaging Platforms,” reveals that 62% of SEA gamers rely on social media for updates on new game releases.

As marketers shift from traditional ads to digital-first, community-driven strategies, understanding the nuances of platform preferences, user behavior, and content types is essential to increase visibility, brand loyalty, and engagement among Asia's diverse gamer demographics.

1. Social Media: The New Frontline of Game Discovery

Social media isn't just a distribution tool — it’s a trusted ecosystem where gamers interact, form opinions, and build community.

Statistic

62% of SEA gamers use social media to discover new games, more than any other channel.

This trend is driven by multiple factors:

• Real-time updates from developers

• Influencer-led reviews and gameplay

• Community engagement via comments and livestreams

• Platform-native tools like TikTok trends, Instagram Reels, and YouTube Shorts

Takeaway for Marketers:

Focus on interactive, mobile-friendly content and tap into trending formats to increase shareability and trust.

2. The Power of Community Building

Niko Partners highlights community engagement as a core driver of success. A strong gaming community can:

• Accelerate word-of-mouth marketing

• Create sustained engagement through fan art, memes, and UGC

• Support live service models with direct feedback loops

• Turn casual gamers into brand advocates

Community-driven marketing isn’t a side project — it’s the main game loop for modern mobile, PC, and console titles.

3. Platform Preferences by Region and Gamer Type

By Game Platform:

• Mobile Gamers: Prefer short-form, visually engaging platforms such as TikTok, Instagram, and Facebook Lite.

• PC Gamers: Gravitate toward platforms like Discord, Reddit, and YouTube for more technical deep dives and livestreams.

• Console Gamers: Split usage between YouTube, Twitch, and Twitter/X, especially for previews and patch updates.

By Country:

Niko’s report breaks down platform dominance by region, showing significant variance:

• Indonesia & Philippines: Heavy TikTok and Facebook usage

• Thailand: YouTube and LINE are key

• Vietnam: Zalo and Facebook dominate messaging

• Singapore & Malaysia: Balanced use across Instagram, Twitter, and Discord

Local context matters. An effective SEA-wide campaign should blend pan-regional themes with localized creative and platform strategy.

4. Messaging Platforms: A Silent Engine of Engagement

Beyond social media, messaging apps like WhatsApp, LINE, Telegram, and Zalo serve as private spaces for community sharing.

Gamers are:

• Sharing game links and reviews

• Joining invite-only beta communities

• Following influencer chats or brand accounts

Messaging platforms offer high-trust, low-noise environments ideal for nurturing loyal fanbases.

5. Exhibits from the Report

The Niko Partners report features detailed data visualizations that can guide targeting and creative strategy:

• Primary Sources for New Game Info by Game Platform
  Shows where mobile, console, and PC gamers prefer to learn about games.

• Primary Sources by Gamer Type
  Dissects differences in preferences among casual vs. hardcore gamers.

• Influential Platforms by Country
  Visuals to help regional marketing teams prioritize channels.

6. Strategic Implications for Game Marketers

Invest in Micro-Communities

• Create niche Discord channels

• Engage in Reddit AMAs

• Leverage Facebook Groups and LINE Communities

Blend Influencer and UGC Content

• Partner with local creators

• Incentivize gameplay reviews and walkthroughs

• Use reaction videos and meme formats to boost organic reach

Use Messaging for Conversion

• Deploy chatbots for early access

• Share referral codes in Telegram groups

• Offer exclusive downloads via WhatsApp

Think Hyper-Local, Act Regional

• Translate content and match cultural tone

• Time announcements to local festivals and game events

• Customize by device usage trends in each market

Platform Fluency = Marketing Mastery

As mobile penetration deepens and new gamers enter the market daily, knowing where and how to engage them is just as important as the game itself. Niko Partners’ report reinforces that social media and messaging apps are not just promotional tools — they are core to the gamer experience in Asia.

Whether you're launching a hyper-casual mobile game or an open-world RPG, your success will hinge on building community, choosing the right platforms, and delivering emotionally resonant content across SEA’s dynamic digital landscape.

In an exciting new partnership, 5WPR, a leading communications agency, has been appointed as the communications agency of record for Nissan U.S.'s strategic initiatives targeting multicultural consumers. The collaboration aims to elevate Nissan’s brand presence within diverse communities while reinforcing its commitment to inclusion and cultural resonance.

The partnership, which includes strategic brand development, communications planning, and a variety of experiential marketing efforts, will ensure that Nissan’s messaging authentically connects with a broader spectrum of audiences, aligning with the brand’s current goals of driving sales and enhancing customer satisfaction.

1. A Comprehensive Approach to Multicultural Marketing

Under the new partnership, 5WPR will lead a multicultural communications program that spans several key activities:

Strategic Brand Development

By tailoring Nissan’s messaging to meet the cultural needs and preferences of various diverse groups, 5WPR will build a cohesive brand presence across multiple platforms.

Experiential Events

The agency will execute engaging events featuring Nissan vehicles, designed to create memorable experiences and foster direct interaction with diverse consumer groups. These experiences will serve as an essential touchpoint for building brand loyalty.

Press & Stakeholder Relations

To enhance Nissan’s visibility and reputation, 5WPR will manage strategic media placements, securing press coverage and cultivating strong relationships with stakeholders across multicultural sectors.

Reputation Management

Through effective reputation management, the agency will support Nissan in positioning itself as a brand that genuinely understands and values its multicultural customer base, enhancing its long-term brand health.

2. Building Authentic Connections Through Storytelling

Ashley Barton, Senior Vice President & Group Director of Multicultural at 5WPR, emphasized the importance of strategic storytelling to build deeper connections with Nissan’s diverse audiences:

"Through strategic storytelling, dynamic media partnerships, and culturally resonant experiences, we aim to strengthen Nissan's connections with diverse communities. Our collaboration will not only amplify Nissan's commitment to inclusivity but also ensure their messaging authentically reflects the voices and values of the audiences they serve."

By focusing on authentic engagement, 5WPR will craft narratives that resonate deeply with multicultural communities, ensuring brand loyalty and emotional investment.

3. Culturally Relevant Events and Initiatives

One of the key components of this partnership is the creation of culturally relevant events. These events will not only showcase Nissan vehicles but will also highlight Nissan's commitment to diversity and inclusion. These grassroots initiatives aim to:

• Bring Nissan closer to multicultural communities

• Celebrate diverse cultures through unique experiences

• Foster direct engagement with the brand

4. Influencer Engagement and National Reach

In today’s digital age, influencers hold substantial power in shaping brand perceptions. 5WPR will leverage its extensive network of influencers to amplify Nissan’s brand message on a national scale. By working with influential voices within multicultural communities, 5WPR will ensure that Nissan’s messages reach their target audiences in an authentic and impactful way.

5. Data-Driven Insights for Authentic Engagement

A key strength of this partnership will be the use of data-driven insights to guide marketing efforts. By understanding the unique preferences and behaviors of multicultural consumers, 5WPR will develop campaigns that resonate deeply, ensuring that Nissan’s messaging is not just relevant but also impactful.

This data will guide decisions around:

• Campaign targeting

• Content development

• Media placements

• Influencer strategies

Through this data-driven approach, Nissan can ensure that its multicultural marketing efforts are efficient and effective, ultimately increasing brand awareness and customer satisfaction.

6. Strengthening Nissan’s Reputation as a Leader in Innovation

As part of the strategic communications plan, 5WPR will collaborate closely with Nissan Corporate Communications to help reinforce Nissan’s reputation as an industry leader in automotive technology and innovation. By highlighting Nissan’s ongoing innovations, sustainability efforts, and cultural relevance, 5WPR will support Nissan in cementing its position as a forward-thinking and inclusive brand.

Nissan’s commitment to multicultural marketing reflects the brand’s understanding that success in today’s automotive market is not just about product excellence but also about meaningful connections with customers from all walks of life.

A Partnership for the Future

The partnership between 5WPR and Nissan U.S. marks a significant step in the brand’s ongoing efforts to connect with diverse consumers and build an inclusive marketing ecosystem. By focusing on cultural relevance, community engagement, and data-driven insights, this partnership will ensure that Nissan’s brand message resonates across all demographic segments, leading to increased brand loyalty, consumer trust, and sales growth.

With the support of 5WPR, Nissan is poised to strengthen its reputation in multicultural markets, creating an even more inclusive brand experience for all its consumers.

As National Small Business Week approaches in the United States, Constant Contact, a leading digital marketing and automation platform, has unveiled its latest Small Business Now report. The report uncovers a surprising contradiction in how consumers view small businesses: while there is a deep emotional and personal connection, many fail to recognize the true scale of small businesses and their value to the global economy.

Frank Vella, CEO at Constant Contact, pointed out that while small businesses are deeply embedded in our daily lives, there is a significant awareness gap regarding their economic and community impact. This disconnect emphasizes the importance of not only appreciating small businesses but also actively supporting and celebrating their contributions.

1. Consumers' Emotional Connection with Small Businesses

The report reveals several insights that underscore how much consumers emotionally connect with small businesses, even if they are not fully aware of their broader significance. Here are some key emotional findings:

• 82% of consumers agree that small businesses have a positive impact on their lives.

• 83% of people would feel upset if their favorite small business closed, with 40% stating they would be devastated by such a loss.

• 40% of consumers worldwide visit their favorite small businesses at least once a week.

These findings highlight the strong, emotional ties that consumers have with small businesses, especially those that are integral to the local community, such as restaurants, grocery stores, and wellness businesses.

2. The Awareness Gap: Consumers Underestimate the Scale of Small Businesses

Despite these deep emotional connections, the report reveals a startling awareness gap when it comes to recognizing the scale of small businesses. The findings show that:

• Only 19% of Americans correctly identified how many small businesses operate in the U.S. (33 million).

• In Canada, only 16% of consumers were aware of the number of small businesses in the country.

• In the UK, 20% had an accurate understanding, and in Australia and New Zealand (ANZ), only 11% of consumers knew.

This lack of understanding underscores the critical importance of small businesses in shaping both local economies and communities. The emotional connection consumers feel with small businesses is not always aligned with an understanding of their economic contribution.

3. Supporting Small Businesses: A Matter of Pride and Community Connection

Consumers across the world express a strong sense of pride in supporting small businesses. This emotional connection is further highlighted by the following insights:

• Across all regions, consumers state that supporting small businesses makes them feel connected, helpful, and proud.

• The top reasons for supporting small businesses include:

  • Quality of products and services

  • Personalized customer support

  • Local impact

These factors reflect the value that small businesses bring to the community, offering products and services that are often of superior quality, with a personal touch that cannot be replicated by large corporations.

4. Popular Types of Small Businesses Around the World

The report also sheds light on the types of small businesses that are most popular with consumers. Food and beverage businesses, such as restaurants and bakeries, along with grocery stores, retail shops, locally-owned franchises, and personal care or wellness businesses, were identified as the top types of small businesses.

These types of businesses not only meet consumers’ needs but also play an integral role in community development and the local economy. Consumers tend to engage with businesses that offer reliable, high-quality services, which further strengthens the local economy.

5. The Importance of Supporting Small Businesses: An Economic and Social Responsibility

Constant Contact’s report underscores the critical role small businesses play in both local and national economies. Small businesses are not only significant for their economic contribution but also for the social fabric they build in communities.

By supporting small businesses, consumers can help sustain jobs, stimulate economic growth, and contribute to community vitality. Additionally, small businesses foster an environment of innovation and entrepreneurship, providing diverse products and services that enhance the quality of life.

6. Bridging the Awareness Gap: The Call to Action

As we head into National Small Business Week, Constant Contact’s report serves as a reminder that small businesses are a cornerstone of our economies, yet they are often underappreciated in terms of their economic significance.

Frank Vella’s statement calls for action:

"Small businesses are deeply embedded into our lives, yet it is easy to look past them and take them for granted... small businesses deserve more than just our appreciation; they should be seen, supported, and celebrated."

This is a pivotal moment to recognize and celebrate the contributions of small businesses while encouraging consumers to actively support their local favorites, whether through visits, purchases, or word-of-mouth.

Empowering Small Businesses

Constant Contact’s Small Business Now report provides critical insights into the emotional connections that consumers have with small businesses while also highlighting the awareness gap regarding their scale and economic value. It’s clear that while consumers value small businesses, there is still work to be done to help them fully recognize the impact these businesses have on the economy.

By bridging this awareness gap, both consumers and businesses can ensure that small businesses are not only appreciated but also empowered to thrive in today’s competitive landscape.

In 2024, the voluntary benefits sector saw impressive growth, continuing its upward trajectory following the post-pandemic rebound. According to the U.S. Voluntary/Worksite Sales Report by Eastbridge Consulting Group, total sales of voluntary benefits reached a record-breaking $9.53 billion, marking a 2% increase over the previous year. In addition, in-force premiums grew at a robust 6.1%, bringing the total to an all-time high of $56.6 billion.

This growth signals a growing recognition among employers and employees of the value that voluntary benefits offer in supporting employees' health and financial well-being.

1. Strong Growth in In-Force Premiums Reflects Greater Employer and Employee Engagement

The most notable growth in the voluntary benefits sector was seen in in-force premiums, which increased significantly by 6.1%. This uptick indicates that more employers and employees are choosing to retain their voluntary coverage, reflecting a stronger commitment to long-term benefits. Nick Rockwell, Eastbridge's president, noted that while voluntary sales growth slowed slightly from the high levels of the post-pandemic rebound, the sustained increase in premiums is a promising sign for the industry.

These figures highlight the growing appreciation of voluntary benefits and their importance in enhancing the overall employee benefits package. As employees seek more flexible and personalized options, voluntary benefits such as critical illness insurance, hospital indemnity plans, and life insurance are proving essential.

2. Supplemental Health Products Drive Growth in 2024

In terms of product categories, supplemental health benefits led the charge with the largest sales increases. Among these, critical illness insurance saw the most significant growth, with a 13% increase in sales. Similarly, hospital indemnity and supplemental medical products grew by 7%.

This surge in health-related voluntary benefits can be attributed to the increasing concern over healthcare costs and the growing recognition that traditional insurance plans do not always cover the full spectrum of employees' needs. As healthcare costs rise, employees are looking for supplemental coverage that offers added protection against unexpected medical expenses.

3. Group Voluntary Products Remain Dominant

Group voluntary products continued to dominate the market, making up 78% of total voluntary sales in 2024. Sales in this category grew by 3%, maintaining a stable trend of steady demand among larger companies. In contrast, individual voluntary products saw a slight decline, with a 1% decrease in sales.

The prevalence of group benefits reflects employers' ongoing interest in offering comprehensive benefits packages to their employees. Larger employers, in particular, are better positioned to offer a range of benefits, including group voluntary products, which can be more affordable due to collective purchasing power.

4. Strongest Sales Growth in Larger Businesses

The report found that businesses with 2,500 or more employees experienced the strongest sales growth in the voluntary benefits market, with an increase of about 6%. This growth is consistent with the trend of larger businesses offering more extensive benefits packages, including voluntary benefits, to attract and retain top talent.

On the other end of the spectrum, businesses with fewer than 10 employees saw the largest decline in voluntary benefits sales, down by 14%. This drop may be attributed to smaller businesses having fewer resources to offer comprehensive benefits packages, as well as the challenges faced by small employers in providing voluntary benefits at scale.

5. Market Trends and Future Outlook for Voluntary Benefits

Looking ahead, the report signals continued growth in the voluntary benefits market, driven by several key trends:

• Employee demand for flexible, affordable benefits continues to rise as employees seek greater control over their benefits choices.

• Health-related products, including critical illness insurance, hospital indemnity plans, and supplemental medical coverage, will remain strong growth areas as healthcare costs remain a significant concern.

• Larger employers will continue to lead the way in offering comprehensive voluntary benefits packages, while smaller businesses may face challenges in providing competitive offerings.

As the market evolves, employers will need to stay attuned to the changing demands of their workforce and continue to tailor their voluntary benefits offerings to meet those needs.

A Growing Market with Potential for Expansion

The 2024 U.S. Voluntary/Worksite Sales Report from Eastbridge Consulting Group underscores a positive outlook for the voluntary benefits market. While growth in sales has slowed slightly compared to the post-pandemic surge, the continued increase in in-force premiums and the expansion of supplemental health products signal a maturing market with strong potential for future growth.

Employers who invest in voluntary benefits can enhance their employee offerings and improve satisfaction, while employees gain access to critical coverage that can provide peace of mind. As this sector continues to evolve, both employers and insurance providers will need to adapt to the changing needs of the workforce, ensuring that voluntary benefits remain an essential part of the benefits landscape.

In a strategic move to solidify its position in the social media and influencer marketing landscape, SAMY Alliance has successfully acquired Intermate, a category leader in social media marketing. The acquisition, advised by JEGI CLARITY, positions SAMY to leverage Intermate's advanced technology and strong client base, particularly in the DACH region (Germany, Austria, and Switzerland), an important European market for social media marketing.

Founded in 2012, SAMY has carved a niche by offering cutting-edge social-first marketing services, combining proprietary software and advanced analytics to empower brands in the influencer media space. Intermate, founded in 2015, specializes in end-to-end social media marketing, utilizing a data-driven platform and technology to provide best-in-class execution and creator-led strategies.

1. Expanding Presence in the DACH Region

With Intermate's strong footprint in the German market — where it generates nearly 100% of its revenue — the acquisition expands SAMY’s influence in the DACH region, a key area for social media marketing growth in Europe. This move allows SAMY to leverage Intermate’s market expertise, solidifying its presence in one of the largest and most influential social media markets in the world.

As social media usage continues to rise across Europe, especially in the DACH region, SAMY Alliance is strategically positioning itself to become a dominant player in the local social-first marketing space.

2. Enhanced Technology and Data-Driven Capabilities

By integrating Intermate's proprietary technology and data-driven platform, SAMY Alliance gains access to a powerful set of tools designed to deliver top-tier creator-led strategies. This acquisition further strengthens SAMY’s ability to execute effective paid social campaigns, produce high-quality content, and provide data-driven consulting services.

The acquisition also enriches SAMY's capabilities in key verticals such as healthcare, retail, and e-commerce, ensuring the company can cater to the diverse needs of brands across multiple industries. The combination of both companies' technological strengths promises an even more sophisticated approach to influencer marketing and content creation.

3. Strengthening Client Relationships

Intermate’s established relationships with clients across the DACH region also contribute to SAMY’s expanded client portfolio. As social media and influencer marketing continue to gain momentum, SAMY Alliance is poised to capitalize on these long-standing partnerships while expanding its global reach.

The integration of Intermate’s team of 250 employees in Berlin, Hamburg, and Cologne further bolsters SAMY's workforce, ensuring the company is well-equipped to handle the growing demands of brands in social-first marketing.

4. Benefits of the Acquisition

• Expansion into the DACH Region: SAMY gains a stronger foothold in the German market, opening doors to new business opportunities.

• Advanced Technology: Intermate’s technology enhances SAMY's social media marketing, content production, and data-driven consulting services.

• Enhanced Market Expertise: With Intermate’s deep market knowledge and relationships in the DACH region, SAMY strengthens its position in healthcare, retail, and e-commerce verticals.

• Workforce Expansion: The acquisition brings in a talented team of 250 employees, boosting SAMY’s capabilities across multiple functions.

The acquisition of Intermate marks a pivotal step in SAMY Alliance’s growth strategy, as it expands its presence in the DACH region and strengthens its position as a leader in the social media and influencer marketing space. By combining both companies' technological expertise and market know-how, SAMY is well-positioned to provide even more powerful and data-driven marketing solutions to brands across Europe and beyond.

As eCommerce continues to dominate, with 43% of U.S. shoppers preferring online shopping (according to a Statista study), brands must ensure their platforms are optimized for performance, scalability, and user experience. In an exclusive interview with DesignRush, Caleb Bradley, Founder and CEO of Bighorn Web Solutions, discussed the often-overlooked challenges and strategies for achieving successful eCommerce migration.

Bighorn Web Solutions, an award-winning eCommerce agency, shared insights into the critical steps brands need to consider to ensure a smooth transition and safeguard long-term success.

1. Common eCommerce Migration Pitfalls

During the interview, Bradley highlighted several common mistakes that brands often encounter during eCommerce migration. These include:

• Broken redirects that can harm SEO rankings.

• Messy data transfers, which can cause inconsistencies and disrupt user experience.

• Loss of platform features that customers rely on, potentially undermining trust and engagement.

Avoiding these pitfalls requires careful planning and the right team of experts to manage the migration process efficiently. Bradley emphasized that migration isn’t just a tech project but a strategic business initiative that requires careful consideration of various factors.

2. Importance of Preserving SEO, Customer Trust, and Platform Features

Bradley stressed that preserving SEO rankings, maintaining customer trust, and keeping critical platform features intact should be top priorities during the migration. Failing to preserve these elements can result in:

• Declining search engine rankings, which can reduce traffic and hurt visibility.

• Loss of customer trust, especially if the migration leads to broken features or degraded user experience.

• Platform downtimes or errors that can lead to negative customer perceptions.

By focusing on these key areas, brands can ensure that the transition does not negatively affect their market position or customer relationships.

3. Strategies for Successful eCommerce Migration

Bradley shared three key steps brands should take when migrating their eCommerce platforms:

• Treat migration as a strategic business initiative: Brands should view the migration as a business transformation rather than just a technical upgrade. This ensures that the migration process is aligned with the overall business goals.

• Choose the right agency partner: Selecting the right partner is critical. Bradley recommended agencies with proven experience, strong communication skills, and the ability to provide full-service capabilities throughout the migration process.

• Monitor key metrics post-launch: In the first few weeks after migration, brands should closely track traffic, SEO performance, and customer feedback to identify potential issues and make adjustments promptly.

4. Prioritizing Scalability and Backend Modernization

Bradley also stressed the importance of prioritizing scalability, accessibility, and backend modernization. As eCommerce platforms grow, they need to be able to scale efficiently to meet demand. Failing to modernize the backend can lead to slow performance, security vulnerabilities, and difficulty adapting to future growth.

Brands should ensure their platforms are built for long-term scalability and capable of handling increased traffic and user demand as the business expands.

5. Moving Smarter, Not Faster

"A successful eCommerce migration is not about moving faster, it is about moving smarter," Bradley emphasized. By investing the time to properly plan and execute the migration, brands can protect their market position, strengthen customer relationships, and accelerate their path toward digital leadership.

For eCommerce brands looking to migrate, Bighorn Web Solutions offers invaluable advice. By treating migration as a strategic business initiative, partnering with the right experts, and focusing on long-term scalability, brands can avoid common pitfalls and ensure a successful transition. As the digital marketplace continues to evolve, investing in a thoughtful and comprehensive migration strategy will be key to achieving sustained success.

Adcetera, a full-service integrated brand and digital marketing agency with offices in Houston, Chicago, and The Woodlands, has reached a significant milestone: the 25th anniversary of its proprietary One Voice Program℠ (OVP). This milestone marks a quarter-century of guiding organizations from regional startups to global enterprises in building stronger, more meaningful brands that resonate with audiences.

1. What is the One Voice Program℠?

The One Voice Program℠ has been the cornerstone of Adcetera’s brand strategy practice. It is a purpose-built methodology designed to help organizations communicate with clarity and consistency across all touchpoints. Adcetera understands that a brand is much more than a logo or website—it's a reputation, a shared idea, and a distinct personality. Through OVP, Adcetera provides a proven framework for brands to:

• Define their mission and values.

• Develop a unique voice and messaging strategy.

• Create brand assets that resonate with their audience.

• Plan and produce strategic campaigns.

The flexibility of the OVP ensures that the program is modular and customizable, adapting to the unique needs of each client, whether it’s refreshing an existing identity or developing a brand from scratch.

2. The Success of OVP: A Proven Track Record

The strength of the One Voice Program℠ is reflected in Adcetera’s diverse portfolio of successful client engagements, which include renowned names like:

• Aggreko

• AIG

• Everon

• Fracht Group

• Horizon Bank

• Sandbox

• Mellow

Through OVP, Adcetera has helped clients achieve measurable results, from enhanced brand perception and market positioning to successful product launches and improved internal alignment.

3. The Ongoing Commitment to Strategic Branding

Pagogh Cho, Chief Strategy Officer at Adcetera, emphasized that this 25-year milestone represents more than just an anniversary—it's a testament to Adcetera's commitment to the strategic power of branding. Cho believes strongly in the ability of brands to:

• Build relationships with customers.

• Inspire and inform audiences.

• Tell impactful stories that move businesses forward.

As Adcetera celebrates this anniversary, it remains committed to providing brands with the tools to grow, adapt, and succeed in an ever-evolving marketplace.

4. Tailored Brand Strategy for Every Client

The One Voice Program℠ has proven especially effective due to its flexibility and tailored approach. Whether a company needs:

• A brand refresh.

• A new product line position.

• Core messaging development.

• A full brand creation.

• Customer experience mapping.

OVP ensures that every client’s unique needs are met, and their brand strategies are both effective and actionable.

For Adcetera, the One Voice Program℠ isn’t just a methodology—it's a legacy of helping businesses achieve clarity, consistency, and connection across all brand touchpoints. Celebrating 25 years of success, Adcetera continues to innovate and empower organizations to build brands that not only stand out but also foster deeper relationships with their customers.

RHEI, a leading tech company focused on amplifying human creativity through AI, has secured $20 million in new licensing agreements for its RHEI Data Pro platform. This addition is a significant milestone in the platform's growth, further cementing RHEI's momentum in the tech industry. Since its launch in January of this year, RHEI Data Pro has grown rapidly, now housing over 6 petabytes of multilingual and multi-vertical audio-visual content making it one of the largest databases of its kind globally.

1. The Impact of RHEI Data Pro on Content Creators

RHEI Data Pro provides a seamless and flexible platform for creators and media companies to monetize their content while retaining full ownership rights. Since the platform’s launch, creators have already received six- and seven-figure payments from licensing deals, significantly increasing their revenue. Notably, 80% of creators on RHEI Data Pro have earned more than 75% of their monthly advertising revenue through the platform's licensing transactions.

RHEI's model represents an accelerated revenue stream for creators, as it opens up new sources of income from existing content libraries. The platform emphasizes transparency, with a strong focus on long-term value creation for creators and media companies.

2. Industry Leaders and Content Creators Speak Out

Shahrzad Rafati, CEO of RHEI, highlighted the success of the platform, noting that surpassing eight-figure payouts in just a few months demonstrates the platform’s speed and scale. She emphasized that RHEI's technologies not only drive content output and audience creation but also monetization at an unprecedented scale, helping creators and media companies stay at the forefront of the Augmented Creativity Era.

Creators like Otavio 'Brancoala' Agria, who represents 84 million monthly views and 13 million subscribers, praised the platform’s ability to turn their video libraries into revenue sources while maintaining clear rights and transparency in AI usage. Agria, a regular AI user, emphasized the importance of ethical AI practices and sees long-term potential in RHEI’s vision.

The creators behind Delight Studio, who drive over 12 million monthly views on their food channel, also expressed excitement about being part of the AI-driven movement through RHEI Data Pro.

Shoko and Tama, creators in the surfing and lifestyle space, shared their satisfaction with how easy it was to sign up for RHEI Data Pro and start earning automatic payments, turning their video content into a sustainable revenue stream.

3. The Future of Content Monetization with AI

RHEI’s growth and the rapid success of Data Pro underscore a transformative shift in the way creators and media companies approach content monetization. With a focus on AI-driven solutions, RHEI is empowering creators to maximize the value of their content and thrive in an era where technology is reshaping the digital landscape.

The ongoing success of RHEI Data Pro reflects a strategic model that not only unlocks new income for creators but also sets the stage for long-term growth in the creator economy.

As RHEI Data Pro continues to build momentum, its role as a game-changer in content monetization becomes increasingly clear. By leveraging advanced AI technology, RHEI is helping creators unlock new revenue opportunities, ensuring that the future of content creation and monetization is both transparent and sustainable.