marketing business
Published on : May 14, 2025
PageUp, a global leader in talent acquisition software, has announced the consolidation of its portfolio of brands PageUp, eArcu, and Clinch into a singular PageUp brand. This strategic rebranding follows the company’s recent acquisition by EQT, a prominent global investment organization, and is aimed at creating a more unified and impactful brand identity. The move is designed to deliver a seamless experience for customers and strengthen PageUp’s position as a market leader in talent acquisition and management solutions.
A Unified Brand for a Seamless Experience:
Founded in 1997, PageUp has continually evolved, expanding its capabilities through strategic acquisitions such as eArcu's advanced recruitment solutions and Clinch's cutting-edge recruitment marketing technology. By bringing these solutions together under one brand, PageUp is not only simplifying its identity but also reinforcing its commitment to innovation and excellence.
As part of its rebranding, PageUp will provide customers with a more cohesive, end-to-end talent acquisition and management experience, backed by continuous AI-driven innovation and advanced product development. The rebrand signals a significant step in PageUp’s journey to becoming the most complete and scalable talent acquisition solution available.
Innovative Solutions for the Modern Workforce:
The rebrand comes with exciting enhancements to PageUp’s platform. By integrating Clinch’s recruitment marketing capabilities — including content management, automation, and candidate relationship tools — with PageUp’s powerful applicant tracking system (ATS), seamless onboarding features, and comprehensive talent management tools, PageUp now supports every stage of the talent journey.
With its robust analytics and growing partner ecosystem, PageUp is designed to scale alongside ambitious organizations, empowering them to attract, hire, and retain top talent more efficiently and effectively.
Commitment to Growth and Innovation:
CEO Eric Lochner expressed his excitement for the next chapter in PageUp’s journey. “By unifying our brand under PageUp, we’re simplifying our identity while amplifying our impact,” Lochner said. “This strategic evolution enables us to better serve our customers by delivering a seamless, integrated experience that drives hiring success across industries and regions. We remain committed to ongoing product development, AI-driven innovation, and customer success, ensuring our customers stay ahead in the rapidly evolving talent landscape.”
PageUp’s rebranding is just the beginning, as the company plans to continue investing heavily in automation, analytics, and user-centric enhancements to further improve the talent acquisition process for its global clientele.
The Road Ahead: Focused on Growth and Global Expansion:
With its rebrand and the investment from EQT, PageUp is now even better positioned to drive growth and expand its reach in the competitive global market. The company is focused on providing unparalleled value through its innovative solutions, ensuring that organizations have the tools they need to excel in the competitive world of talent acquisition.
Lochner emphasized the company’s purpose: “Our purpose is to create connections – between employers and top talent, between technology and human potential. With this consolidation and EQT’s investment, we’re better positioned than ever to drive innovation, expand our global reach, and provide our customers with the industry’s most advanced talent acquisition technology.”
PageUp’s brand consolidation represents a bold step forward in the company’s commitment to delivering world-class talent acquisition solutions. With a streamlined brand, continued investment in cutting-edge technology, and an unwavering focus on customer success, PageUp is poised to redefine the future of talent acquisition.\