ClickZ Media, previously known as Contentive, has officially unveiled its refreshed brand identity a strategic rebrand that consolidates its portfolio of premier B2B publications into a unified media network. This move strengthens the company’s ability to deliver trusted, insight-driven content to senior professionals influencing decisions across finance, marketing, technology, HR, and the public sector.

A Stronger, Unified Media Platform

The new ClickZ Media brand brings together renowned titles including:

• Accountancy Age

• The CFO

• The Global Treasurer

• Search Engine Watch

• HRD Connect

• ClickZ (the namesake publication)

This strategic alignment empowers advertisers with streamlined access to over 585,000 subscribers, 350,000 social media followers, and more than 5 million annual website readers.

Enhanced Value for Advertisers and Partners

George Looker, Commercial Director at ClickZ Media, highlighted the significance of the rebrand:
"The launch of ClickZ Media is a pivotal step in delivering even greater value to our partners. By bringing our brands together, we’re creating a unified platform where visibility meets credibility — and where smarter audience insight drives stronger campaign performance."

Vale Dalpozzo, Head of Product and Operations, emphasized the data-driven approach:
"This is more than a new name. It’s a fresh way of delivering value. With enhanced first-party data and a deeper understanding of our audiences, we’re giving media buyers the tools to reach the right people, with the right message, at the right time — and to do it with confidence."

What ClickZ Media Offers to Advertisers

• Audience Intelligence
  Gain access to first-party data from millions of annual readers, enabling campaigns that resonate by understanding audience needs and timing.

• Targeted Reach
  Connect with verified, hard-to-reach senior decision-makers across 12 trusted editorial brands, ensuring minimal waste and maximum impact.

• Thought Leadership at Scale
  Collaborate on co-created content to position brands as credible voices in their industries, shaping conversations and maintaining top-of-mind awareness.

• Demand Acceleration
  Convert brand awareness into tangible results with integrated campaigns designed to move audiences through the full buyer journey, driving leads and pipeline growth.

The ClickZ Media rebrand signals a major step forward for B2B media and advertising, combining editorial excellence with commercial innovation to deliver measurable impact. By uniting its top publications under one strategic banner and leveraging robust audience data, ClickZ Media provides advertisers with powerful tools to reach the right decision-makers confidently and efficiently.