Captello, a leader in event engagement and lead capture technology, reinforced its market position through a successful partnership with the Experiential Marketing Summit (EMS) 2025. By integrating innovative gamification and a sponsored scavenger hunt, Captello attracted strong booth traffic and meaningful attendee interactions, proving its effectiveness in the competitive event tech landscape.

1. Market Leadership Validated by EMS 2025

• Captello recognized as a top lead capture solution by 72% of marketing and exhibit managers, second only to Cvent.

• The endorsement highlights Captello’s strong competitive position in lead capture and event engagement technology.

2. Survey Insights on Critical Features

• 73% of EMS attendees identified analytics and reporting as the most important features, areas where Captello excels with real-time, actionable data insights.

• CRM and marketing automation integration (55%) and data security/compliance (55%) are also prioritized features, both core strengths of Captello’s platform.

3. Strong Attendee Engagement at EMS

• 73% of attendees recalled visiting Captello’s booth, demonstrating its success in attracting qualified prospects through interactive activations.

• The sponsored scavenger hunt and gamification elements boosted engagement and enhanced exhibitor ROI.

4. Reimagining Demand Generation for In-Person Events

• Captello’s platform transforms face-to-face interactions into qualified sales pipelines with seamless lead capture and intelligent meeting management.

• Digital activations and gamification enable exhibitors to maximize event ROI and foster deeper attendee connections.

5. Leadership Perspective

• CEO Ryan Schefke emphasized the platform’s role in converting events into measurable revenue drivers by connecting data, people, and personalized follow-up.

• The high recognition among event professionals validates Captello’s mission to redefine demand generation for live experiences.

Captello’s partnership with EMS 2025 showcases its innovative approach to event engagement through gamification, strong analytics, and integrated lead capture solutions. This leadership strengthens its position as a preferred platform for enterprises seeking to maximize the impact and ROI of in-person events.