Tricentis, a global leader in continuous testing and quality engineering, has announced its strategic expansion into Latin America. This move reinforces Tricentis’ commitment to providing AI-powered quality engineering solutions worldwide, enabling businesses to reduce risk, accelerate digital transformation, and deliver software faster and at scale.

1. Strategic Expansion into a High-Growth Market

• Latin America is witnessing rapid technological growth and a surge in digital transformation efforts across industries.

• Tricentis plans to capitalize on key market opportunities by strengthening its partner ecosystem and expanding local talent.

• The company’s investment aligns with the region’s increasing adoption of AI and software modernization initiatives.

2. Appointment of Tonatiuh Barradas as Vice President of Latin America

• Tonatiuh Barradas brings leadership expertise to guide Tricentis’ growth strategy in the region.

• Barradas highlights Latin America’s dynamic tech landscape and the critical need for AI-powered software testing solutions to support accelerated software delivery.

3. Market Insights and Regional Challenges

• A global survey by Tricentis reveals that 50%+ of Latin American tech professionals prioritize accelerating software development.

• 48% focus on improving software quality, and 44% aim to automate manual testing processes.

• 75% of professionals admit they do not perform all necessary tests, leading to project delays and increased costs in 70% of companies.

• These statistics underscore a pressing need for robust quality engineering solutions that Tricentis addresses with AI-powered automation.

4. Leadership Vision and Impact

• Kevin Thompson, CEO of Tricentis, emphasizes the critical balance between speed and software quality.

• Tricentis automates manual testing tasks to free development teams for higher-value strategic work.

• The company aims to deliver improved governance, reliability, and measurable business transformation results for Latin American enterprises.

Tricentis’ expansion into Latin America marks a significant milestone in its global growth strategy, addressing urgent market demands for agile, high-quality software delivery. With Tonatiuh Barradas at the helm locally and a robust AI-driven platform, Tricentis is well-positioned to empower Latin American businesses on their digital transformation journeys.