Channel Factory, a global leader in brand suitability and contextual advertising, has introduced Channel Factory Intelligence, an AI-powered suite designed to revolutionize media intelligence for digital video campaigns. Central to the launch are two innovative solutions: the Media Intelligence Hub, a unified reporting dashboard, and the Chatbot Assistant, the platform’s first personalized AI data analyst. Together, they provide advertisers with unparalleled visibility, control, and actionable insights across multiple platforms.

1. Channel Factory Intelligence: AI-Driven Campaign Optimization

• Developed from years of proprietary AI model investments, Channel Factory Intelligence blends brand suitability with contextual precision to optimize ad performance.

• PwC’s independent study validates the platform’s impact: 20% reduction in media waste and 99% content categorization accuracy.

• The platform integrates with ActivateIQ, Channel Factory’s media activation and optimization tool for seamless campaign management.

2. Media Intelligence Hub: Centralized, Actionable Reporting

• Provides a customizable dashboard aggregating cross-platform campaign data such as media spend, delivery, and performance metrics.

• Eliminates the need for multiple reports, reducing inefficiencies and breaking down data silos.

• Enables advertisers to move from reactive to proactive campaign strategies with machine learning-driven trend forecasting and real-time optimization suggestions.

• Facilitates live budget adjustments to maximize ROI by tracking planned versus actual media spend and delivery.

3. Chatbot Assistant: Personalized AI Data Analyst

• Embedded within ActivateIQ, the assistant offers real-time campaign analytics paired with Channel Factory’s contextual intelligence.

• Delivers curated, actionable campaign summaries to enhance transparency between advertisers, agencies, and technology partners.

• Helps advertisers make instant campaign adjustments to avoid waste and target the right audiences and markets effectively.

4. Industry Validation and Client Success

• Mark Kwak, Director of Paid Social and Programmatic at Starcom, emphasizes Channel Factory’s strategic partnership role, highlighting improved campaign performance, brand safety, and scale.

• Channel Factory’s Chief Product Officer Anudit Vikram stresses the transformative potential of AI in surfacing valuable insights and enabling confident decision-making.

Channel Factory’s new AI-powered Media Intelligence Hub and Chatbot Assistant mark a significant advancement in digital advertising, empowering marketers with clear, precise insights and greater control over their campaigns. These innovations not only streamline complex data analysis but also unlock improved efficiency, reduced waste, and maximized ROI, setting a new standard for cross-platform media intelligence.

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