Benson Integrated Marketing Solutions, a leader in centralized marketing for the multifamily industry, has entered a new partnership with Entryway, a national nonprofit tackling situational homelessness through career pathways and stable housing.

The partnership centers around donated career apparel for Entryway participants—a tangible step to help individuals facing homelessness enter the workforce with confidence and dignity. But this initiative goes beyond clothing: it's about signaling a fresh start and a professional identity.

“Entryway’s impact extends far beyond job placement,” said Brian Benson, Founder of Benson. “By fostering stability and self-worth, they empower individuals to rebuild their lives with purpose and pride. We’re honored to support their mission.”

More Than a Suit: Strategic Community Investment

Benson will contribute high-quality career wear to Entryway’s participants as they begin roles in the multifamily housing industry—an area where the company already holds deep expertise. The collaboration also includes executive leadership engagement: Eric Clark, VP of Business Development at Benson, has joined Entryway’s Atlanta Advisory Board, further reinforcing Benson’s investment in long-term community change.

“Benson’s commitment to this new apparel program helps remove real barriers our participants face,” said Kristen Poteet, Senior Vice President, External Affairs at Entryway. “Their generosity helps our clients start meaningful careers and feel seen, supported, and empowered.”

A Mission Aligned with Market Values

This partnership arrives at a time when corporate social responsibility and employer branding are increasingly intertwined. In industries like multifamily housing—where property managers face recruiting challenges and brand trust plays a critical role—meaningful partnerships like this can amplify internal culture and external goodwill.

For Benson, a company known for its Centralized Marketing Platform, the initiative aligns naturally with its mission to streamline brand execution while investing in people-first solutions.

Entryway

Entryway is a national nonprofit focused on transitioning individuals and families from homelessness to economic self-sufficiency. By partnering with real estate companies, Entryway provides career training, job placement, and housing solutions in markets across the U.S. To date, they’ve helped over 1,000 individuals and families secure housing and jobs, with thousands more receiving career coaching and employment services.

Active in metro areas like Atlanta, Houston, Denver, and Central Florida, Entryway works at the intersection of housing, employment, and dignity—all key to addressing situational homelessness with lasting impact.

Benson

Founded in 1992 and based in Alpharetta, Georgia, Benson Integrated Marketing Solutions is the multifamily industry’s leading Centralized Marketing Platform. The company offers an end-to-end suite of services, including design, print, signage, promotional items, and branded apparel. Benson helps property owners and operators achieve brand consistency, procurement efficiency, and operational excellence through a unified digital and logistics infrastructure.

Contact Us & Future-Proof Your Marketing with MarTechEdge !