artificial intelligence 30 Jun 2025
Mew.Design Gives Small Businesses a Fast, Affordable Way to Create On-Brand Visuals with AI
If you’ve ever struggled to make a flyer that doesn’t look like it was built in PowerPoint 2003, you’re not alone—and a new AI startup wants to help. Mew.Design, an AI-powered design platform, officially launched this week with a clear mission: make quality graphic design accessible to small businesses, startups, and solo entrepreneurs who don’t have the time, tools, or talent to do it themselves.
The hook? Users can generate polished, brand-aligned visuals just by typing what they need. Think: “a modern Instagram post for a July sale” or “a clean business card for a yoga instructor.” Mew.Design takes care of the layout, branding, and polish—no Canva templates or awkward editing software required.
At the heart of the platform are AI-driven creative agents called Meow Designers. Each one is trained with input from professional designers and specializes in distinct visual styles—think minimalist, bold, vintage, or corporate.
But unlike generic design tools that serve up one-size-fits-all templates, Meow Designers can be customized to reflect your brand’s identity. Businesses can “train” their Meow Designer with specific fonts, logos, colors, and tone preferences, allowing for consistent, personalized output across marketing materials.
Mew.Design’s workflow is intentionally frictionless. Type your request in plain English. Want to tweak the design? Type instructions like “make the background teal” or “move the logo to the top-right.” The platform’s text-to-design editing interprets and executes those changes instantly—like a design intern who actually listens.
While tools like Canva and Adobe Express offer accessible design for non-creatives, they’re still largely template-driven, which often leaves brands with visuals that look cookie-cutter—or worse, off-brand.
Mew.Design challenges that approach with five core innovations:
Text-to-Design Creation: Generate editable designs from a simple prompt.
Instruction-Based Editing: Make changes by typing commands.
Custom Brand Agents: Your Meow Designer learns and applies your brand style.
Hybrid Inputs: Add images or documents to guide layout and tone.
Community Hub: Browse, share, and collaborate on designs with other users.
The result is a tool that’s more flexible than templates, less expensive than freelance design work, and significantly faster than doing it manually.
Already, small businesses are using Mew.Design to generate flyers, menus, pitch decks, social posts, brochures, and more—without hiring a designer or slogging through Photoshop tutorials.
Current users include:
Cafés and boutiques creating quick-turn posters and menus
E-commerce sellers building product highlight graphics for marketplaces and Instagram
Freelancers and coaches designing slick invites and promo materials
Small marketing teams producing on-brand assets across campaigns
In short, Mew.Design is targeting the huge swath of the business world that doesn’t have an in-house design team—but still needs good design, fast.
“We created Mew.Design to give small business owners more creative control without the learning curve of traditional design tools,” the company said in a statement. “Our AI designers help turn your ideas into ready-to-use graphics—fast, flexible, and on-brand.”
The launch taps into a larger trend: AI is rapidly closing the gap between idea and execution, especially for resource-strapped teams. Platforms like Mew.Design are part of a growing ecosystem of tools reshaping creative work for SMBs—alongside others like Looka (branding), Copy.ai (content), and Runway (video).
Where Mew.Design sets itself apart is in marrying creativity and control—something most template-based tools struggle to balance.
Get in touch with our MarTech Experts.
sales 30 Jun 2025
Popl Taps into HubSpot to Turn Handshakes into CRM Gold
Popl, the company best known for bringing digital business cards into the modern sales stack, has officially joined the HubSpot App Partner Program, marking a major step forward in making in-person marketing measurable—and scalable.
Its certified integration is now live on the HubSpot App Marketplace, positioning Popl as a serious tool for teams looking to bridge the increasingly narrow gap between physical meetings and digital pipelines.
HubSpot users often face the same challenge: you’ve set up your CRM, you’re ready to grow… now what?
Enter Popl. The platform is designed for exactly this moment—when marketing automation meets the real world. With features like event badge scanning, AI-powered contact enrichment, and customizable digital business cards, Popl turns casual chats at conferences into qualified CRM leads.
And with its new HubSpot integration, that process is nearly instant.
“Their certified integration helps customers streamline in-person lead capture and automate sales readiness,” said Scott Brinker, VP of Platform Ecosystem at HubSpot. “It makes it easier to turn conversations into conversions.”
In short, Popl solves the "last mile" problem of lead generation—ensuring that no contact made in person gets lost in the post-event shuffle.
Popl’s early traction with HubSpot speaks for itself:
2,000+ HubSpot app installs
1M+ contacts exported from Popl to HubSpot
130M+ digital business card interactions
#1 ranking on HubSpot for both “Digital Business Card” and “Lead Capture”
That makes it more than just a nice add-on—it’s arguably the category leader for physical-to-digital contact capture in the HubSpot ecosystem.
The rise of hybrid work and event fatigue has created a new reality for B2B teams: in-person interactions are more valuable than ever—but only if they’re captured effectively.
Popl’s integration helps solve this with a frictionless workflow:
Capture contacts at events via badge scanning or digital business card taps
Instantly sync those contacts into HubSpot
Enrich contact data automatically using Popl’s AI engine
Trigger follow-up workflows and sequences within HubSpot
It’s CRM hygiene meets lead gen velocity—and in a world where sales cycles are lengthening, that’s exactly what scaling companies need.
“With Popl + HubSpot, we’re closing that gap,” said Jason Alvarez-Cohen, CEO of Popl. “We’re making sure every handshake turns into measurable growth.”
While Popl’s origin story began with slick NFC-enabled digital business cards, the platform has grown into a full-fledged in-person marketing suite. The partnership with HubSpot only accelerates that trajectory, embedding Popl into the workflows of thousands of marketing and sales teams who live and die by CRM data.
It’s a smart play: HubSpot’s ecosystem has become the go-to marketplace for tools that align with a more agile, integrated approach to marketing. And as in-person events rebound, solutions like Popl are positioned to become essential infrastructure.
Get in touch with our MarTech Experts.
artificial intelligence 30 Jun 2025
Guidesly Unleashes Jack AI, the First Vertical AI for Outdoor Recreation
The software arms race in vertical SaaS just paddled into new territory. Guidesly, the platform powering thousands of outdoor adventure guides, has launched Jack AI™, a first-of-its-kind AI assistant built specifically for the outdoor recreation industry. Its mission? Free up guides from the modern digital grind and let them focus on what they do best: delivering unforgettable outdoor experiences.
Fresh off a $10 million Series A raise in January, Guidesly is turning that capital into product firepower—starting with Jack AI.
Whether they’re leading fly-fishing trips or backcountry hikes, today's guides aren’t just wilderness experts—they’re also expected to double as content creators, SEO specialists, and social media managers. Jack AI aims to automate those extra hats.
Guides upload a few photos and notes after a trip, and Jack AI does the rest—generating a trip summary for clients, fresh SEO-friendly website content, and social-ready posts. All automatically. All editable. And all done in minutes.
“The beauty of Jack AI is that in a couple of minutes, the computer is doing what used to take me an hour,” says Rich Adler of Tuna Wahoo Charters in West Palm Beach. “Time is money—and this saves both.”
Jack AI wasn’t dreamed up in a boardroom. It’s the product of five years of real-world feedback from thousands of working guides and the personal experience of David Lord, Guidesly's founder and a lifelong angler himself.
“We built Jack AI to solve the pain points no one else was touching,” Lord explains. “It’s not just AI—it’s Vertical AI designed specifically for the realities of guiding.”
Unlike generic marketing tools, Jack AI is tightly integrated with Guidesly’s proprietary platform. That means the system gets smarter with each trip booked, enhancing personalization, local search visibility, and client re-engagement. Think of it as your marketing intern who also knows how to fish.
While many companies talk about “AI-powered growth,” Guidesly has the data to back it up:
3x increase in bookings for top guides using Jack AI
Significant boosts in website traffic and social reach
Hours saved per week, translating into real-world revenue
$0 cost—Jack AI is free for all registered Guidesly Guides
The launch of Jack AI signals a broader trend in AI: the rise of verticalized solutions that don’t just offer automation, but deep, domain-specific value. In this case, Guidesly is tapping into a market that’s traditionally been underserved by tech: the $1 trillion outdoor recreation industry, where small operators are the norm.
And in an industry where trust, authenticity, and customer experience are everything, Jack AI’s ability to amplify a guide’s voice without replacing it is key. This isn’t ChatGPT for fishing trips—it’s AI with boots on the ground and reels in the water.
Get in touch with our MarTech Experts.
marketing 30 Jun 2025
Zegmenta Launches, Offering Location-Based Marketing Intelligence That Outperforms Clicks and Searches
Zegmenta, a new global marketing data and creative firm, is making its debut with a bold promise: forget cookies, clicks, and search history—real-world behavior is the new gold standard in consumer data.
Led by a powerhouse international team of marketing and PR veterans—including Mike Holtzman, Greg Calejo, and Jaime Eduardo Aleman—Zegmenta is already working with a portfolio of major clients and deploying a proprietary platform that harnesses anonymized location data to connect brands with high-intent audiences based on where they actually go.
“Search shows curiosity. Location shows commitment,” said Calejo, co-founder of Amplify Partners. And that’s the core of Zegmenta’s strategy: while many marketers still rely on digital breadcrumbs, Zegmenta taps into geospatial insights to paint a more accurate picture of who customers really are—based on their physical movements, not just their browsing behavior.
“Imagine knowing your ideal guests—not based on what they Google, but where they actually go,” said Holtzman, former PR Professional of the Year (PR Week). “That’s a game-changer for brands with real-world touchpoints.”
Whether it's attendees of Broadway’s Hamilton or visitors to luxury hotels, Zegmenta helps clients build campaigns around verified patterns of behavior. One example? The Island of Nevis is tapping Zegmenta to identify and target people who’ve attended Hamilton productions globally—leveraging the island’s historical tie as Alexander Hamilton’s birthplace.
Other potential use cases include:
Hospitality: Targeting travelers who frequent competitor hotels or nearby attractions
Sports & Entertainment: Reaching fans who attend live events, not just stream them
Retail & QSR: Geofencing competitor locations to win back foot traffic
Cultural Brands: Connecting with visitors to museums, heritage sites, or festivals
Zegmenta’s creative services team then converts these insights into compelling campaigns, seamlessly aligning marketing messages with real-world consumer journeys.
As marketers scramble for alternatives to cookies and grapple with tightening privacy regulations, location intelligence—when anonymized and responsibly sourced—offers a privacy-safe, opt-in-friendly path forward. Zegmenta’s platform ensures no PII is used, while still allowing granular targeting across digital, social, and OOH channels.
“Consumers might search for ‘boxing matches,’” Holtzman added, “but attending a UFC event is a true indicator of passion. That’s the moment to engage.”
Zegmenta enters a crowded marketing data space, but its proposition is clear—and differentiated:
Superior Data Quality: Location-based signals rooted in real-world behavior
End-to-End Execution: Strategy, targeting, and creative under one roof
Cultural Insight: A global leadership team with deep ties to both Western and emerging markets
Zero-Guess Targeting: Campaigns driven by verified intent, not assumptions
As third-party data becomes increasingly unreliable, Zegmenta is betting that the best customer signal isn’t on a screen—it’s on a map.
Get in touch with our MarTech Experts.
marketing 30 Jun 2025
Gen Z Is Rewriting the Rules of Brand Discovery, SOCi’s 2025 CBI Finds
The buyer’s journey is no longer linear—especially for Gen Z. According to SOCi’s newly released 2025 Consumer Behavior Index (CBI), younger consumers are ditching traditional search funnels in favor of a chaotic, cross-platform journey that favors authenticity, peer content, and visual validation over brand loyalty or legacy trust.
“Legacy marketing models weren’t built for today’s buyer,” said Monica Ho, CMO of SOCi. “Gen Z doesn’t follow a path—they create one.”
Forget the traditional Google-first approach. For Gen Z, local discovery might start on TikTok, detour through Reddit, cross-reference on Yelp, and finalize with Google Maps—a tangled path that brands can’t afford to ignore.
Key Gen Z discovery trends from the CBI include:
Platform Hopping: Buyers use multiple sources before making a decision—each one influencing brand perception.
Peer-Powered Validation: Reviews, Reddit threads, and TikTok videos rank higher than brand-originated content.
Visual Content Wins: Visuals (images and video) carry more weight than text when assessing trust and quality.
The data suggests trust is fluid and increasingly decentralized. While traditional tools like search engines still hold credibility, AI-driven platforms are being tested cautiously, and user-generated content (UGC) is emerging as a major trust-builder.
“There’s no single source of truth anymore,” added Ho. “Consumers are assembling the full picture themselves—platform by platform.”
Among the most striking findings: brand loyalty is eroding, especially among younger demographics:
32% of consumers aged 18–24 say they’re less loyal to brands than just a year ago.
35% of 25–34-year-olds report the same.
For Gen Z, brand reputation ranks ninth in purchase decision-making—well below price, quality, convenience, and customer reviews.
In short: your legacy brand equity won’t save you if your presence and content aren’t credible across the platforms that matter.
The 2025 CBI is a clear signal: if brands want to earn the trust—and business—of younger consumers, they need to show up everywhere with proof, not promises. That means:
Investing in authentic, platform-native content
Encouraging peer reviews and UGC
Maintaining real-time relevance across multiple platforms
Treating each platform as a front door, not a secondary touchpoint
Get in touch with our MarTech Experts.
artificial intelligence 30 Jun 2025
Applied Manufacturing Technologies Debuts Intuitive, Mobile Cobot Palletizer for Lean, High-Mix Production
Applied Manufacturing Technologies (AMT), a FANUC Level V Authorized System Integrator and leader in advanced robotics for manufacturing and logistics, has introduced a plug-and-play collaborative palletizing system powered by the FANUC CRX-30iA robot. The solution is designed for manufacturers facing tight labor markets, limited space, and high-mix production demands—without compromising speed, safety, or uptime.
At the core of AMT’s new system is an easy-to-use interface that allows operators to enter case dimensions, select pallet patterns, and begin palletizing in minutes—no coding or engineering support required.
“Ease of use was our top priority,” said Ben Kurth, Director of Engineering at AMT. “That flexibility is a game changer for dynamic production environments.”
Collaborative robot safety: Powered by the FANUC CRX-30iA with built-in force-limited sensing and no need for safety fencing
High payload capacity: Handles up to 30 kg, with a 1,889 mm reach and IP67 rating for industrial durability
Custom UI and pattern flexibility: End users can configure, adjust, and redeploy the system on the fly
Space- and labor-saving: Compact footprint with quick mobility between lines; designed for facilities with space constraints
Rapid ROI: Systems start at $120K and typically pay for themselves in under 12 months
Cross-industry compatibility: Ideal for food & beverage, logistics, pharmaceuticals, and packaging operations
“Cobot technology finally gives manufacturers a way to automate palletizing where industrial robots simply won’t fit,” added Kurth.
AMT’s cobot palletizer reduces ergonomic risk, increases throughput, and maintains operational continuity—especially in plants operating with lean staffing or high turnover. Its mobile design allows fast repositioning and redeployment, ideal for environments with frequent product or layout changes.
“Cobots are ideal for repetitive, high-precision tasks like case handling,” said Craig Salvalaggio, President of AMT. “Our system delivers the speed, safety, and flexibility manufacturers need to stay competitive—especially as labor challenges persist.”
Get in touch with our MarTech Experts.
b2b data 27 Jun 2025
Elanders Taps Bergen Logistics CEO to Spearhead Global Operations
Elanders has named Charles Ickes as its first-ever Group Chief Operating Officer (COO), a move aimed at aligning its global logistics and supply chain systems under a unified, AI-enhanced operational framework. Ickes, who currently leads Bergen Logistics—an Elanders-owned U.S. subsidiary—will now take on the dual mantle of Group COO while continuing in his CEO role at Bergen.
Why does this matter? Because the $1.3 billion (approx.) global supply chain player is signaling it's ready to modernize at scale. With clients increasingly demanding fast, data-transparent, and sustainable logistics solutions, Elanders’ choice of a seasoned operator with digital chops reflects an industry-wide urgency to evolve.
Bridging Strategy with Systems
The newly established role gives Ickes the mandate to harmonize tech infrastructure and push AI and data-driven decision-making across Elanders’ Supply Chain Solutions division. That includes integrating platforms, optimizing logistics workflows, and likely rethinking how warehouses and delivery ecosystems are monitored, forecasted, and managed.
CEO Magnus Nilsson called Ickes “central in building a unified, technology- and AI-driven logistics platform with global reach.” Translation: The company wants to move faster, think smarter, and shed operational silos—and Charles Ickes is the man to do it.
Elanders’ AI Inflection Point
The timing tracks with a broader logistics trend: legacy supply chains are finally getting their digital upgrades. Giants like DHL, GXO, and Maersk have already begun investing heavily in predictive analytics, robotics, and AI-powered route optimization. Elanders’ appointment of a COO who already scaled Bergen Logistics—especially in high-demand sectors like fashion and e-commerce fulfillment—suggests the company is ready to compete on intelligence, not just infrastructure.
For a company with operations in over 20 countries, Elanders’ next phase depends on turning fragmented networks into a single, data-fueled supply chain brain. Ickes will be tasked with making that happen—efficiently, and at global scale.
marketing 27 Jun 2025
Textellent Redefines Business Texting, Leaving CRM SMS Add-Ons in the Dust
In a digital world where immediacy drives engagement, businesses are discovering the hard way that tacked-on CRM texting tools just don’t cut it. Enter Textellent, a long-time leader in business SMS, which today announced powerful new enhancements to its platform — reinforcing its position as a purpose-built SMS solution for growth-minded organizations.
While many CRM and marketing platforms offer SMS features as an afterthought, Textellent doubles down on the channel’s unique power. “Smart businesses are realizing that SMS is too important to be bundled in with second-tier tools,” said Chris Vaughan, Head of Marketing at Textellent. With open rates near 98%, texting is arguably the most responsive channel in a business's communication stack — and it deserves tools built for the job.
Textellent’s latest push highlights a growing pain point in the market: CRM-integrated texting isn’t built for performance. Among the most common pitfalls:
Weak deliverability and compliance risks that can result in blocked messages or legal exposure.
Throttled scalability and escalating message costs that make high-volume campaigns unsustainable.
Limited conversation capabilities, especially in managing two-way messaging or dynamic responses.
Bare-bones automation, often lacking support for logic-based drip campaigns or segmentation.
Patchy analytics, making campaign success hard to measure — and harder to repeat.
For businesses relying on speed, personalization, and compliance, that’s a risky foundation.
Textellent’s platform enhancements directly address these gaps with enterprise-ready capabilities:
One-click CRM integrations with 800+ apps — bringing SMS power to tools businesses already use.
Advanced automation including intelligent responses, drip campaigns, compliance rules, and scheduling.
No-code/low-code workflows, allowing marketers to build logic-based campaigns without engineering support.
Scalability for multi-location businesses, including franchise support with parent-child account structures.
10DLC compliance support, opt-in/out management, and a mobile-first app experience.
“We’re giving businesses the intelligence and control to manage customer conversations at scale,” said Majeed Ghadialy, CEO and founder of Textellent. “Relying on CRM SMS is like using a toolbox with the most important tools missing.”
Textellent’s relaunch comes at a time when SMS is outperforming nearly every other digital channel. As email open rates fall and voicemail becomes a relic, texting remains personal, direct, and wildly effective. Yet too many businesses still treat it like a sidekick.
With its latest enhancements, Textellent aims to shift the market’s mindset: SMS is not just a feature — it’s a strategy.
Textellent provides robust business texting and scheduling tools designed to increase engagement and customer retention. With patented technology and accolades from SourceForge, Capterra, and SoftwareSuggest, the platform blends automation, personalization, and compliance to turn texting into a revenue driver.
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