Popl Taps into HubSpot to Turn Handshakes into CRM Gold

Popl, the company best known for bringing digital business cards into the modern sales stack, has officially joined the HubSpot App Partner Program, marking a major step forward in making in-person marketing measurable—and scalable.

Its certified integration is now live on the HubSpot App Marketplace, positioning Popl as a serious tool for teams looking to bridge the increasingly narrow gap between physical meetings and digital pipelines.

From Conversation to Conversion

HubSpot users often face the same challenge: you’ve set up your CRM, you’re ready to grow… now what?

Enter Popl. The platform is designed for exactly this moment—when marketing automation meets the real world. With features like event badge scanning, AI-powered contact enrichment, and customizable digital business cards, Popl turns casual chats at conferences into qualified CRM leads.

And with its new HubSpot integration, that process is nearly instant.

“Their certified integration helps customers streamline in-person lead capture and automate sales readiness,” said Scott Brinker, VP of Platform Ecosystem at HubSpot. “It makes it easier to turn conversations into conversions.”

In short, Popl solves the "last mile" problem of lead generation—ensuring that no contact made in person gets lost in the post-event shuffle.

The Numbers Behind the Integration

Popl’s early traction with HubSpot speaks for itself:

• 2,000+ HubSpot app installs

• 1M+ contacts exported from Popl to HubSpot

• 130M+ digital business card interactions

• #1 ranking on HubSpot for both “Digital Business Card” and “Lead Capture”

That makes it more than just a nice add-on—it’s arguably the category leader for physical-to-digital contact capture in the HubSpot ecosystem.

Why This Matters for Sales and Marketing Teams

The rise of hybrid work and event fatigue has created a new reality for B2B teams: in-person interactions are more valuable than ever—but only if they’re captured effectively.

Popl’s integration helps solve this with a frictionless workflow:

1. Capture contacts at events via badge scanning or digital business card taps

2. Instantly sync those contacts into HubSpot

3. Enrich contact data automatically using Popl’s AI engine

4. Trigger follow-up workflows and sequences within HubSpot

It’s CRM hygiene meets lead gen velocity—and in a world where sales cycles are lengthening, that’s exactly what scaling companies need.

“With Popl + HubSpot, we’re closing that gap,” said Jason Alvarez-Cohen, CEO of Popl. “We’re making sure every handshake turns into measurable growth.”

More Than Just a Card Replacement

While Popl’s origin story began with slick NFC-enabled digital business cards, the platform has grown into a full-fledged in-person marketing suite. The partnership with HubSpot only accelerates that trajectory, embedding Popl into the workflows of thousands of marketing and sales teams who live and die by CRM data.

It’s a smart play: HubSpot’s ecosystem has become the go-to marketplace for tools that align with a more agile, integrated approach to marketing. And as in-person events rebound, solutions like Popl are positioned to become essential infrastructure.

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