Textellent Redefines Business Texting, Leaving CRM SMS Add-Ons in the Dust

In a digital world where immediacy drives engagement, businesses are discovering the hard way that tacked-on CRM texting tools just don’t cut it. Enter Textellent, a long-time leader in business SMS, which today announced powerful new enhancements to its platform — reinforcing its position as a purpose-built SMS solution for growth-minded organizations.

While many CRM and marketing platforms offer SMS features as an afterthought, Textellent doubles down on the channel’s unique power. “Smart businesses are realizing that SMS is too important to be bundled in with second-tier tools,” said Chris Vaughan, Head of Marketing at Textellent. With open rates near 98%, texting is arguably the most responsive channel in a business's communication stack — and it deserves tools built for the job.

CRM SMS: The Hidden Weak Link

Textellent’s latest push highlights a growing pain point in the market: CRM-integrated texting isn’t built for performance. Among the most common pitfalls:

• Weak deliverability and compliance risks that can result in blocked messages or legal exposure.

• Throttled scalability and escalating message costs that make high-volume campaigns unsustainable.

• Limited conversation capabilities, especially in managing two-way messaging or dynamic responses.

• Bare-bones automation, often lacking support for logic-based drip campaigns or segmentation.

• Patchy analytics, making campaign success hard to measure — and harder to repeat.

For businesses relying on speed, personalization, and compliance, that’s a risky foundation.

Textellent’s Dedicated Approach

Textellent’s platform enhancements directly address these gaps with enterprise-ready capabilities:

• One-click CRM integrations with 800+ apps — bringing SMS power to tools businesses already use.

• Advanced automation including intelligent responses, drip campaigns, compliance rules, and scheduling.

• No-code/low-code workflows, allowing marketers to build logic-based campaigns without engineering support.

• Scalability for multi-location businesses, including franchise support with parent-child account structures.

• 10DLC compliance support, opt-in/out management, and a mobile-first app experience.

“We’re giving businesses the intelligence and control to manage customer conversations at scale,” said Majeed Ghadialy, CEO and founder of Textellent. “Relying on CRM SMS is like using a toolbox with the most important tools missing.”

Why a Specialist Matters in 2025

Textellent’s relaunch comes at a time when SMS is outperforming nearly every other digital channel. As email open rates fall and voicemail becomes a relic, texting remains personal, direct, and wildly effective. Yet too many businesses still treat it like a sidekick.

With its latest enhancements, Textellent aims to shift the market’s mindset: SMS is not just a feature — it’s a strategy.

Textellent provides robust business texting and scheduling tools designed to increase engagement and customer retention. With patented technology and accolades from SourceForge, Capterra, and SoftwareSuggest, the platform blends automation, personalization, and compliance to turn texting into a revenue driver.