Zegmenta Launches, Offering Location-Based Marketing Intelligence That Outperforms Clicks and Searches

Zegmenta, a new global marketing data and creative firm, is making its debut with a bold promise: forget cookies, clicks, and search history—real-world behavior is the new gold standard in consumer data.

Led by a powerhouse international team of marketing and PR veterans—including Mike Holtzman, Greg Calejo, and Jaime Eduardo Aleman—Zegmenta is already working with a portfolio of major clients and deploying a proprietary platform that harnesses anonymized location data to connect brands with high-intent audiences based on where they actually go.

From Search to Sidewalk: The Rise of Real-World Targeting

“Search shows curiosity. Location shows commitment,” said Calejo, co-founder of Amplify Partners. And that’s the core of Zegmenta’s strategy: while many marketers still rely on digital breadcrumbs, Zegmenta taps into geospatial insights to paint a more accurate picture of who customers really are—based on their physical movements, not just their browsing behavior.

“Imagine knowing your ideal guests—not based on what they Google, but where they actually go,” said Holtzman, former PR Professional of the Year (PR Week). “That’s a game-changer for brands with real-world touchpoints.”

Turning Footprints Into Funnels

Whether it's attendees of Broadway’s Hamilton or visitors to luxury hotels, Zegmenta helps clients build campaigns around verified patterns of behavior. One example? The Island of Nevis is tapping Zegmenta to identify and target people who’ve attended Hamilton productions globally—leveraging the island’s historical tie as Alexander Hamilton’s birthplace.

Other potential use cases include:

• Hospitality: Targeting travelers who frequent competitor hotels or nearby attractions

• Sports & Entertainment: Reaching fans who attend live events, not just stream them

• Retail & QSR: Geofencing competitor locations to win back foot traffic

• Cultural Brands: Connecting with visitors to museums, heritage sites, or festivals

Zegmenta’s creative services team then converts these insights into compelling campaigns, seamlessly aligning marketing messages with real-world consumer journeys.

Why This Matters Now

As marketers scramble for alternatives to cookies and grapple with tightening privacy regulations, location intelligence—when anonymized and responsibly sourced—offers a privacy-safe, opt-in-friendly path forward. Zegmenta’s platform ensures no PII is used, while still allowing granular targeting across digital, social, and OOH channels.

“Consumers might search for ‘boxing matches,’” Holtzman added, “but attending a UFC event is a true indicator of passion. That’s the moment to engage.”

The Zegmenta Edge

Zegmenta enters a crowded marketing data space, but its proposition is clear—and differentiated:

• Superior Data Quality: Location-based signals rooted in real-world behavior

• End-to-End Execution: Strategy, targeting, and creative under one roof

• Cultural Insight: A global leadership team with deep ties to both Western and emerging markets

• Zero-Guess Targeting: Campaigns driven by verified intent, not assumptions

As third-party data becomes increasingly unreliable, Zegmenta is betting that the best customer signal isn’t on a screen—it’s on a map.

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