Acxiom, the global leader in customer intelligence, has forged a strategic partnership with ActionIQ, a Visionary in Gartner's 2024 Magic Quadrant for Customer Data Platforms (CDP). This collaboration aims to reshape how brands aggregate, analyze, and activate customer data, facilitating smarter data-driven marketing and personalized customer experiences.

1. Modern Customer Data Management: ActionIQ's cloud-native, composable architecture revolutionizes CDP technology, offering businesses a modular approach to data management. This approach accelerates deployment, democratizes access to sophisticated solutions, and allows for tailored technology components without complex implementations.

2. Enriched Customer Insights: Integrating Acxiom's top-ranked consumer data into ActionIQ's CDP enhances customer profiles with granular demographic, behavioral, and preference data. This integration enables precise audience segmentation and ultra-personalized marketing strategies.

3. Cohesive Identity Resolution: Acxiom Real ID™ technology seamlessly integrates into ActionIQ's platform, providing a holistic view of customers across channels and touchpoints. This integration enhances the platform's ability to manage complex identities at scale, improving marketing precision.

4. Optimized Platform Performance: Acxiom collaborates with joint clients to customize and streamline the ActionIQ platform, ensuring alignment with marketing strategies and driving performance forward.

5. Advanced Predictive Insights: Leveraging Acxiom's AI-driven analytics, ActionIQ's platform is equipped with predictive insights that enhance engagement and scale campaign efficiencies.

6. Data Security and Compliance: Acxiom's Privacy-by-Design framework, combined with ActionIQ's robust security measures and composable architecture, ensures the platform remains secure and compliant amidst tightening global data privacy regulations.

Expert Insights:

• David Skinner, Head of Strategic Alliances at Acxiom, emphasizes the partnership's significance in driving customer data platform innovation, providing clients with scalable solutions to deeply understand and connect with their customers.

• Michael Trapani, Head of Product Marketing at ActionIQ, highlights the synergy between Acxiom's actionable customer intelligence and ActionIQ's adaptable platform. Together, they set a new benchmark for CDP technology, empowering data-driven strategies and fostering lasting customer loyalty.

The collaboration between Acxiom and ActionIQ represents a transformative shift in customer data management and marketing. By combining Acxiom's rich customer intelligence with ActionIQ's innovative CDP platform, businesses can unlock deeper insights, deliver personalized experiences, and drive long-term customer loyalty in the digital age.