Optable, a leading Software-as-a-Service (SaaS) data management & collaboration solution within the advertising ecosystem, proudly announces the appointment of Kristy Schafer as Vice President of US Sales. This strategic addition signifies Optable's commitment to fortifying its presence in the market and driving continued growth and innovation.

1. Schafer's Experience:

   • With over 15 years of expertise in sales leadership within the data and analytics domain, Schafer brings a wealth of knowledge to her new role.
   • She has previously excelled in developing and managing sales organizations, with notable achievements in enhancing user engagement, site performance, and ad attribution for media companies and retailers.

2. Optable's Growth Trajectory:

   • Schafer's appointment underscores Optable's dedication to maintaining its upward trajectory in the industry.
   • Her leadership is poised to empower Optable in navigating the complexities of the modern advertising ecosystem, fostering confidence and agility among publishers.

3. Alignment of Purpose:

   • Schafer's decision to join Optable reflects her recognition of the company's alignment of purpose and opportunity.
   • She highlights Optable's deep industry expertise, global resonance, and supportive company culture as pivotal factors driving her decision.

4. Contributions to Optable's Mission:

   • In her new role, Schafer will leverage her skills and experience to advance Optable's mission of advancing identity, data activation, and data clean room strategies.
   • Her focus on supporting both authenticated and unauthenticated audiences aligns with Optable's commitment to comprehensive solutions and reduced reliance on disparate tools.

5. Navigating Industry Changes:

   • Schafer expresses enthusiasm for collaborating with Optable's agile team to address industry shifts, particularly the transition away from third-party cookies.
   • She aims to bolster Optable's support for publishers by innovating audience management and activation solutions, thereby enhancing their capabilities amidst industry transformations.

Kristy Schafer's appointment as VP of US Sales marks a significant milestone for Optable, signaling its dedication to fostering growth, innovation, and publisher empowerment in an ever-evolving advertising landscape. Her expertise, coupled with Optable's commitment to excellence, positions the company for continued success in delivering cutting-edge solutions to its clients.