Merkle, a leading customer experience management (CXM) company under dentsu, and Celebrus, a disruptive data platform, have unveiled CXM Signals. This innovative solution empowers businesses to harness first-party data for superior customer experiences, driving efficiencies and fostering long-term loyalty.

1. Comprehensive Data Access: CXM Signals offers real-time, comprehensive data access across devices, domains, and channels, facilitating identity resolutions. By addressing industry pain-points related to incomplete customer profiles, the solution ensures businesses have more forensic customer insights to anticipate and adapt to consumers' needs.

2. Advanced Capabilities: The collaboration between Merkle and Celebrus enables brands to identify new customer segments, create tailored interactions, enhance paid media & CXM conversions, and improve sales conversion rates. Leveraging tagging-free data capture and machine learning, CXM Signals drives relevant targeted messaging and offers in real-time.

3. Efficiency and Revenue Generation: Timely and personalized experiences strengthen customer engagement, driving revenue growth. CXM Signals enables brands to increase efficiencies by reducing spend on underperforming campaigns and maximizing marketing efforts through enhanced targeting.

4. Streamlined Implementation: Thanks to Celebrus' tagging-free data capture methodology, CXM Signals offers a streamlined implementation process measured in days or weeks. Deployments occur in the chosen cloud environment, ensuring full control, security, and data protection.

Expert Insights:

• Anne Stagg, CEO UK&I at Merkle, emphasizes the importance of CXM Signals in addressing industry challenges related to data gaps and the depreciation of third-party cookies. The solution enables organizations to proactively understand their customers' needs and future-proof their businesses.
• Bill Bruno, CEO at Celebrus, underscores the mission to improve brand-consumer relationships through better data. By combining identity verification, compliant consumer profile management, and machine learning, CXM Signals delivers a unique solution to joint customers.

Merkle and Celebrus' launch of CXM Signals marks a significant advancement in leveraging first-party data to enhance customer experiences. This collaboration reflects dentsu's commitment to driving innovation and creating meaningful differences for clients by addressing industry challenges and fostering long-term customer relationships.