Roku, the foremost TV streaming platform in the U.S.*, unveils an extensive measurement partnership with iSpot.tv, a leading cross-platform TV measurement company. This groundbreaking collaboration aims to revolutionize measurement capabilities, fostering innovation and maximizing advertiser value within the dynamic streaming TV ecosystem.

1. Enhanced Measurement Capabilities:

   • iSpot.tv becomes Roku's preferred third-party measurement partner, providing advertisers with rapid and dependable metrics, including reach, frequency, verified ad exposures, and outcomes across Roku's platform.
   • Integration of Roku’s Advertising Watermark enhances ad inventory authentication for heightened transparency and trust.

2. Audience Insights Integration:

   • iSpot gains access to Roku's exclusive authenticated audience data, enabling precise audience connection across linear TV and Roku streaming.
   • Strengthening iSpot Data Connect facilitates robust audience measurement infrastructure for industry-wide currency and outcome measurement.

3. Fair and Accurate Measurement:

   • Roku and iSpot collaborate to ensure equitable and precise measurement of streaming TV ads, enhancing performance and measurement for advertisers on Roku's platform.
   • Marketers can accurately measure advanced ad formats on Roku, including Roku City brand integrations and Roku Marquee ads.

4. Industry Impact and Benefits:

   • GroupM U.S. acknowledges the transformative potential of the partnership, enabling advertisers to optimize advertising strategies with confidence.
   • Audience scaling across iSpot measurement products benefits the broader streaming TV marketplace, empowering agencies, brands, and media sellers with streaming-centric measurement capabilities.

5. Game-Changing Collaboration:

   • The partnership between Roku and iSpot signifies a pivotal moment for the advertising ecosystem, offering unparalleled scale and precision for TV streaming advertising.
   • Marketers can make informed decisions with reliable and actionable audience measurement, particularly as budgets shift from traditional TV to streaming platforms.

Roku and iSpot's enhanced measurement partnership marks a significant advancement in streaming TV advertising, bridging the gap between traditional and streaming TV measurement. By providing advertisers with precise metrics and actionable insights, this collaboration empowers marketers to optimize their advertising strategies and capitalize on the evolving landscape of streaming TV. Together, Roku and iSpot are poised to redefine measurement standards and drive innovation in the streaming TV advertising ecosystem.