First of its kind integration simplifies vendor due diligence for the digital advertising industry

OneTrust, the market-defining leader in trust intelligence, has announced its integration with the Interactive Advertising Bureau (IAB) Diligence Platform, powered by SafeGuard Privacy. This marks a significant milestone as OneTrust becomes the first company to integrate with this platform. The integration allows OneTrust users to incorporate IAB Diligence Platform vendor assessments into their existing workflows, enhancing efficiency, accuracy, and accountability in digital advertising while ensuring compliance with data privacy regulations.

The IAB Diligence Platform

Launched in January, the IAB Diligence Platform is a SaaS-based compliance tool developed by IAB and SafeGuard Privacy. It serves publishers, agencies, brands, data providers, and tech platforms by enabling them to assess partner compliance with global privacy laws. By promoting interoperability, the platform facilitates the dynamic and secure sharing of critical diligence information among companies, thereby fostering collaboration and enhancing regulatory adherence across the digital landscape.

Benefits of Integration

The integration of OneTrust with the IAB Diligence Platform offers numerous benefits:

• Efficiency: Streamlines the process of managing vendor assessments by integrating them directly into the OneTrust platform.
• Accuracy: Enhances the precision of compliance efforts by providing reliable, up-to-date information on vendor compliance.
• Accountability: Strengthens accountability by ensuring that all parties involved in digital advertising adhere to data privacy regulations.

Blake Brannon, Chief Product & Strategy Officer at OneTrust, highlights the significance of this development: "The continued expansion of state privacy laws in the US is creating an increasingly fractured regulatory landscape. New requirements around vendor due diligence are especially difficult for digital advertising companies who often work with thousands of partners. We're proud to lead the way as the first company integrating with the IAB Diligence Platform, powered by SafeGuard Privacy. Amid growing regulatory complexity, we're helping our customers meet compliance requirements with efficiency and at scale."

Enhancing Compliance with TCF 2.2

In addition to the IAB Diligence Platform integration, OneTrust aids companies in complying with IAB Europe's Transparency and Consent Framework (TCF) 2.2. OneTrust's consent management platform supports an advertising ecosystem where consumers, publishers, and vendors interact transparently. This platform enables users to manage consent choices, respect privacy rights, oversee vendor interactions, and meet interface requirements.

Industry Impact

Michael Hahn, EVP & General Counsel at IAB, underscores the importance of this partnership: "OneTrust is a leader in privacy and compliance, and we're excited to have it as the first IAB Diligence Platform partner integration. The partnership makes it easier for OneTrust's clients to use both compliance platforms seamlessly. In doing so, it is helping to raise the bar for industry-wide diligence standards and showing that industry tools and privacy tools can—and should—work together to make diligence more efficient and effective for both sides of the ad transaction."

The integration of OneTrust with the IAB Diligence Platform marks a significant advancement in digital advertising privacy compliance. By combining OneTrust's robust trust intelligence capabilities with the comprehensive compliance features of the IAB Diligence Platform, this collaboration enhances the efficiency, accuracy, and accountability of compliance efforts in the digital advertising industry. As regulatory landscapes continue to evolve, OneTrust remains committed to providing innovative solutions that help its customers navigate and meet complex compliance requirements with ease.

Audience Addressable is now available for marketers to harness authenticated audiences to better plan, activate, and measure multiscreen campaigns and drive incremental reach regardless of their footprint

This capability is especially valuable for political and auto advertisers looking to reach local, regional, and market specific audiences

Effectv, the sales division of Comcast Advertising, has announced the expansion of its Audience Addressable solution to cater to regional and local advertisers. This initiative aims to democratize the power of addressable advertising, enabling advertisers of all sizes to deliver highly impactful multiscreen TV campaigns and extend their reach across Comcast’s extensive household footprint of over 28 million homes.

Addressing Signal Quality Challenges

Amidst concerns over signal quality impacting advertisers' ability to accurately identify and target their desired audiences, Effectv's solution leverages Comcast's deterministic data and authenticated audiences. This ensures reliable identity matching and precise campaign delivery across linear, video on demand (VOD), and streaming platforms. By offering a single buy option, advertisers can confidently reach their precise audiences wherever they consume premium TV content.

Empowering Regional and Local Advertisers

Pooja Midha, EVP and GM at Effectv, emphasizes the importance of addressing data quality concerns in today's fragmented advertising landscape: "We've seen a surge in national advertisers embracing addressable TV. Now, we're excited to extend our Audience Addressable solution to regional and local advertisers, empowering them to reach strategic audiences with heightened precision, efficiency, and scale."

Features and Benefits

With Audience Addressable, advertisers gain access to:

• Comprehensive Reach: Deliver impressions across linear and streaming platforms, including cable and broadband-only homes, ensuring coverage across diverse viewing habits.
• Transparent Reporting: Receive reliable reporting on campaign performance against key performance indicators (KPIs), enabling informed decision-making and optimization.
• Efficiency and Cost Savings: Achieve more efficient campaigns with limited wasted impressions and ad spend, as evidenced by the higher efficiency of addressable campaigns compared to linear alternatives.

Impact on Specific Industries

Effectv's Audience Addressable solution is particularly beneficial for industries such as political and automotive advertising, where granular targeting and localized messaging are crucial. Chris Vail, VP of Political Sales at Effectv, highlights its significance for political advertisers seeking to engage with voters on a local level ahead of upcoming elections.

Positive Feedback from Media Agencies

Media agencies, including The Tolland Group, have reported impressive results from incorporating Effectv's Audience Addressable solution into their media plans. Scott Tolland, Founder of The Tolland Group, emphasizes the effectiveness of addressability in the automotive sector, citing its ability to deliver personalized messaging and enhance customer-centric approaches.

Collaboration with FreeWheel

Effectv is collaborating with FreeWheel, its sister company and a leading technology platform for the TV ad industry, to introduce this expanded offering on a larger scale. This partnership aims to further enhance the accessibility and impact of addressable advertising for advertisers across various industries and markets.

Effectv's expansion of its Audience Addressable solution marks a significant step towards democratizing addressable advertising and empowering regional and local advertisers to maximize the impact of their TV campaigns. By leveraging Comcast's robust data capabilities and partnering with FreeWheel, Effectv is committed to delivering innovative solutions that drive results and enhance the efficiency of TV advertising in today's dynamic media landscape.

Leading Visual Content Licensing Marketplace Unveils Innovative "Storyboards" Feature for Creative Teams to Build Out Production Scenes As They Consider Visual Licensing Options

Catch+Release, the leading content licensing marketplace, has unveiled its latest platform innovation: "Storyboards." This revolutionary feature redefines the creative production process by enabling creative and production teams to seamlessly organize visual assets and develop compelling narratives right from the outset of campaign production.

Redefining Creative Workflow

The concept of storyboarding has long been a staple in creative production, traditionally reserved for film directors to visualize scenes in advance of production shoots. However, Catch+Release's Storyboards feature expands this concept to a broader spectrum of use cases, including pitch decks, media research, and early-stage ideation. Designed to support creative teams in developing production scenes from scratch, Storyboards facilitates the exploration of visual options and the crafting of cohesive narratives.

How Storyboards Works

Storyboards streamlines production workflows by introducing visual licensing options early in the conception phase. This allows creatives to develop a cohesive narrative, stay within budget, and avoid last-minute scrambles. On the Catch+Release platform, teams can easily build storyboards by creating scene blocks, each containing visual assets, sound cues, and production notes. Importantly, scenes can be added to storyboards even if specific visual options have not yet been finalized, enabling teams to identify gaps and shape the story effectively.

Key Features and Benefits

Storyboards offers several key features and benefits:

• Scene-Based Story Blocking: Identify and address visual and script gaps within your story.
• Source Visuals Easily: Find visuals from the internet or the Creator Community and assign them to scenes.
• Sequential Shot Layout: Make informed decisions about visual selections and licensing.
• Alternate Visual Options: Attach multiple visual options to scenes for consideration.
• Integrated Production and VO Notes: Keep all creative concepts in view to map out scenes effectively.

Empowering Creative Teams

Lauren Kostka, Senior Product Manager at Catch+Release, emphasizes the impact of Storyboards on creative teams: "With Storyboards, we’re empowering creative teams to review visual options within the context of the story itself. Our platform allows teams to fill in missing pieces by searching for content from our Creator Community and assigning them to scenes. By adding alternates, we make it easier to pick visual selections while scanning the entire story at-a-glance."

Catch+Release's Storyboards feature represents a significant leap forward in creative production, enabling teams to organize visual assets, craft compelling narratives, and streamline workflows with unparalleled efficiency. By integrating visual licensing options early in the production process, Catch+Release empowers creative teams to bring their ideas to life seamlessly, from conception to execution.

This partnership allows AdLib's clients to convert social media content into dynamic ads, enhancing ad efficiency and performance across multiple formats, including CTV, video, display, and DOOH.

AdLib Media Group, a leading provider of DSP solutions for independent agencies and in-house programmatic teams, has announced a strategic partnership with Airtory, a leading creative management platform. This collaboration aims to empower AdLib's clients with advanced tools for creating and deploying high-performing rich media and CTV ad units, enhancing advertising efficiency and creativity.

Revolutionizing Ad Creation

Through the partnership with Airtory, AdLib users gain access to innovative tools for creating dynamic programmatic ads across multiple formats, including CTV, video, display, and digital out-of-home (DOOH). Airtory's suite of products enables users to instantly convert top social media content into compelling ads, seamlessly integrating with AdLib's user-friendly platform.

Boosting Engagement with CTV Ads

Airtory's ADCTV tool allows users to transform video ads into interactive CTV-ready ads, including personalized and shoppable units. This capability enhances viewer engagement, drives sales, and maximizes return on ad spend (ROAS), providing AdLib clients with a competitive edge in the digital advertising landscape.

Enhancing HTML5-Rich Media Ad Units

The partnership also focuses on enhancing the creation of HTML5-rich media ad units, known for their high performance and seamless compatibility across all DSPs. Airtory's platform ensures that these ads can be crafted with ease and precision, further boosting campaign performance and effectiveness.

Empowering Advertisers

Mike Hauptman, Founder and CEO of AdLib, emphasizes the significance of the partnership in empowering advertisers: "Airtory's suite of products complements our existing offerings perfectly, providing our clients with a comprehensive toolset for creating compelling and effective advertising campaigns. This partnership reflects our commitment to integrating cutting-edge technology with our easy-to-use platform, setting a new standard for advertising efficiency and creativity."

Julian Frachtman, Co-Founder and CEO of Airtory, shares his excitement about the partnership: "We are thrilled to partner with AdLib, as it aligns with our mission to streamline the ad creation process while enhancing ad performance across diverse channels. Our tools are designed to empower advertisers to capture attention and drive meaningful engagement and results."

AdLib Media Group's partnership with Airtory marks a significant milestone in the evolution of ad creation and deployment. By combining AdLib's user-friendly DSP platform with Airtory's innovative creative management tools, advertisers can now produce premium, high-impact ad experiences effortlessly. This collaboration sets a new standard for advertising efficiency, creativity, and effectiveness, empowering advertisers to achieve their digital advertising goals with confidence.

Mr. Pham will be Co-CEO, partnering with Founder and Co-CEO Ragy Thomas in an effort to drive growth and scale.

Sprinklr, the leading unified customer experience management (Unified-CXM) platform, has announced the appointment of Trac Pham as Co-Chief Executive Officer. Effective immediately, Mr. Pham joins Founder and Co-CEO Ragy Thomas in steering the company's strategic direction and growth trajectory.

Leadership Transition

Trac Pham, an accomplished leader with a robust operating background, has been an active member of Sprinklr's Board and served as the Interim Chief Operating Officer from January to June 2024. His appointment as Co-CEO reflects his exceptional leadership qualities and deep commitment to Sprinklr's mission of transforming customer experiences through innovative technology.

Vision for Growth

In his new role, Mr. Pham will partner closely with Ragy Thomas, maintaining the collaborative leadership approach established over the past five months. Together, they will drive business operations, corporate functions, and go-to-market strategies, leveraging their collective strengths to deliver value to Sprinklr's customers, partners, shareholders, and employees.

Strategic Alignment

Ragy Thomas will continue to oversee product vision, technology, and research and development, while also serving as Chairman of the Board. Mr. Pham's extensive experience as Chief Financial Officer at Synopsys, Inc., where he played a pivotal role in scaling the company's revenue from $2.0B to $5.1B, uniquely positions him to guide Sprinklr's operational capabilities and strategic initiatives.

Future Outlook

"I am honored to join Sprinklr as Co-Chief Executive Officer and am deeply committed to advancing our mission of empowering enterprises with innovative Unified-CXM solutions," stated Mr. Pham. "Together with Ragy and the talented team at Sprinklr, we will continue to drive growth, deliver tangible value to our customers, and shape the future of customer experience management."

Trac Pham's appointment as Co-CEO underscores Sprinklr's dedication to driving innovation and excellence in customer experience management. With a shared vision for growth and a commitment to delivering exceptional value, Mr. Pham and Ragy Thomas are poised to lead Sprinklr through its next phase of evolution, delivering transformative solutions that empower enterprises to thrive in an increasingly competitive landscape.

WiseStamp, the leading email signature management solution, proudly announces another major team restructure following its successful spinoff from vcita. With newly appointed COO, CFO, and CISO, the company is gearing up for greater expansion both within the email signature management vertical and beyond.

Major Restructure Announcement

• WiseStamp, the leading email signature management solution, proudly announces another major team restructure, continuing its investment into becoming the leading B2B solution in the email management platforms industry. This comes just a few months after a successful spinoff from vcita, aimed at further developing and expanding their Enterprise companies offering.

Key Appointments

• WiseStamp has significantly expanded its team, now appointing a COO, Motty Porshian, and Chief Financial Officer (CFO), Atar Ari-Lev Shalom as part of the investment in the mid-market and corporate solutions vertical.

Motty Porshian's Appointment

• Motty, who previously served as Head of Finance, Product Manager, and CS and Support team manager, brings exceptional leadership qualities to his new role as COO. With a deep understanding of WiseStamp's strategic direction, Motty aims to shape WiseStamp's trajectory in the larger management platform space.

Security and Compliance Department

• WiseStamp has opened a Compliance & Security department as part of the R&D team, led by new Chief Information Security Officer (CISO) Yuval Yelin. Yuval's extensive experience in information security management will further fortify the company's commitment to maintaining the highest standards of data protection and cybersecurity.

Atar Lev-Ari Shalom's Appointment

• Atar Lev-Ari Shalom, with over 15 years of experience in financial management within SaaS companies, joins WiseStamp as Chief Financial Officer (CFO). Her expertise in financial planning, budgeting, and M&A activities will play a vital role in driving WiseStamp's financial strategy and growth initiatives.

Future Outlook

• WiseStamp's strategic spinoff and expansion enable the company to engage Enterprise-level clientele and broaden its technological offerings. With new technologies in the pipeline to meet growing needs around business management, WiseStamp anticipates more updates in the coming months.

Industry Veteran Will Spearhead Strategic Expansion in Region

• Appointment Announcement: IZEA Worldwide, Inc., the premier provider of technology, data, and services for the Creator Economy, announces the appointment of Stephanie Hoppe as its Head of Europe.

• Experience and Expertise: Stephanie brings a wealth of experience in influencer marketing and strategic business development, having held leadership roles at Captiv8 and Relatable. She possesses a proven track record of driving growth and expanding business footprints in the European region.

• Strategic Leadership: In her new role, Stephanie will lead the strategy and direction for IZEA’s European operations, including its operations in the United Kingdom.

• Alignment with Growth Strategy: Ryan Schram, IZEA President and COO, highlights Stephanie’s expertise in delivering digital, performance, integrated, and creator marketing campaigns, aligning perfectly with the company’s overarching growth strategy. He emphasizes her reputation as a trusted advisor for leading brands and her ability to drive business growth.

• Industry Benchmark: Stephanie emphasizes the challenges faced by marketers due to an overchoice of agencies, lack of differentiation between suppliers, and a lack of transparency. She positions IZEA as the original influencer marketing pioneer with over 17 years of experience and innovation in the industry. She highlights IZEA’s status as the only NASDAQ-listed creator marketing company with robust capabilities across diverse markets.

• Next Phase of Expansion: Stephanie expresses excitement about leading the next phase of expansion in Europe, emphasizing IZEA’s strategic approach and pioneering use of generative AI in creator marketing. She underscores IZEA’s track record of being hired by the world’s largest brands and agencies, as well as nearly half of the Fortune 50 companies.

Stephanie Hoppe’s appointment as Head of Europe at IZEA signifies the company’s commitment to expanding its presence and driving growth in the European market. With her extensive experience and strategic leadership, Stephanie is poised to lead IZEA’s European operations to new heights of success.

Accomplished full-stack marketing leader will modernize go-to-market strategies to create and capture demand for Clari’s leading AI-powered Revenue Platform

• Appointment Announcement: Clari, the leading Revenue Platform, announces the appointment of Claire Darling as the company’s Chief Marketing Officer.

• Experience and Expertise: Claire brings a wealth of experience in creating market categories, transforming brands, and modernizing go-to-market strategies. She has played pivotal roles in companies such as VMware, ServiceNow, Intapp, and Envoy, contributing to their growth across various sizes, stages, and categories.

• Strategic Importance: Claire’s appointment comes at a crucial inflection point for Clari and its customers as the company accelerates its revenue category leadership and expands its go-to-market frameworks to reach new buyers, market segments, and vertical industries.

• Company Milestones: With Clari’s platform surpassing $4 trillion in revenue under management, establishing a strategic alliance with Deloitte Digital, and introducing powerful updates to RevAI, Claire's appointment is poised to accelerate the reach and impact of these recent developments and innovations for customers.

• Leadership Endorsement: Clari CEO Andy Byrne highlights Claire as a paragon of the modern Chief Marketing Officer, emphasizing her expertise in brand orchestration, category creation, thought leadership, and go-to-market strategies that drive growth. He views her addition to Clari’s executive team as instrumental in extending the company’s lead in the industry.

• Vision and Opportunity: Claire expresses excitement about joining Clari and contributing to the next phase of the company’s journey. She acknowledges the impressive impact and value Clari has brought to the revenue technology market and aims to leverage her go-to-market expertise to enable modern Chief Revenue Officers (CROs) and their revenue operations teams in revenue mastery. Additionally, she sees an opportunity to involve Chief Information Officers (CIOs) in revenue conversations.

Claire Darling’s appointment as Chief Marketing Officer at Clari marks a significant milestone in the company’s journey towards revenue category leadership. With her extensive experience and strategic vision, Claire is poised to drive Clari’s marketing efforts, amplifying the company’s impact and facilitating its continued growth and innovation in the revenue technology market.