Accomplished full-stack marketing leader will modernize go-to-market strategies to create and capture demand for Clari’s leading AI-powered Revenue Platform

• Appointment Announcement: Clari, the leading Revenue Platform, announces the appointment of Claire Darling as the company’s Chief Marketing Officer.

• Experience and Expertise: Claire brings a wealth of experience in creating market categories, transforming brands, and modernizing go-to-market strategies. She has played pivotal roles in companies such as VMware, ServiceNow, Intapp, and Envoy, contributing to their growth across various sizes, stages, and categories.

• Strategic Importance: Claire’s appointment comes at a crucial inflection point for Clari and its customers as the company accelerates its revenue category leadership and expands its go-to-market frameworks to reach new buyers, market segments, and vertical industries.

• Company Milestones: With Clari’s platform surpassing $4 trillion in revenue under management, establishing a strategic alliance with Deloitte Digital, and introducing powerful updates to RevAI, Claire's appointment is poised to accelerate the reach and impact of these recent developments and innovations for customers.

• Leadership Endorsement: Clari CEO Andy Byrne highlights Claire as a paragon of the modern Chief Marketing Officer, emphasizing her expertise in brand orchestration, category creation, thought leadership, and go-to-market strategies that drive growth. He views her addition to Clari’s executive team as instrumental in extending the company’s lead in the industry.

• Vision and Opportunity: Claire expresses excitement about joining Clari and contributing to the next phase of the company’s journey. She acknowledges the impressive impact and value Clari has brought to the revenue technology market and aims to leverage her go-to-market expertise to enable modern Chief Revenue Officers (CROs) and their revenue operations teams in revenue mastery. Additionally, she sees an opportunity to involve Chief Information Officers (CIOs) in revenue conversations.

Claire Darling’s appointment as Chief Marketing Officer at Clari marks a significant milestone in the company’s journey towards revenue category leadership. With her extensive experience and strategic vision, Claire is poised to drive Clari’s marketing efforts, amplifying the company’s impact and facilitating its continued growth and innovation in the revenue technology market.