Bloomreach, the leading platform for ecommerce personalization, has launched Loomi Search+, a cutting-edge AI-powered ecommerce search solution. Loomi Search+ revolutionizes the search experience by leveraging advanced technology to maximize revenue potential from longer, more nuanced search queries.

The Challenge

Traditional ecommerce search methods often struggle to deliver relevant results for longer search queries. While vector search captures broader meanings but may include irrelevant suggestions, keyword search offers precise results but may miss relevant items. Bloomreach's research shows that longer, nuanced searches account for a significant portion of ecommerce search revenue, highlighting the need for a solution that optimizes both precision and recall.

The Solution

Loomi Search+ addresses this challenge by combining two powerful search technologies into a single engine. Building upon Bloomreach's existing Loomi Search technology, Loomi Search+ integrates semantic keyword engine precision with a wider recall set of similar products powered by Google Cloud Vertex AI's LLM-powered vectors. This hybrid approach ensures that businesses can deliver precise results while also providing a broad set of similar products, regardless of the complexity of the search query.

Key Features

• Precision and Recall Optimization: Loomi Search+ maximizes revenue potential from longer search queries by delivering precise results and broad recall sets.
• AI-Powered Technology: Leveraging Bloomreach's semantic technology and proprietary data alongside model intelligence from Google Cloud.
• Adjustable Controls: Enhanced with adjustable controls, businesses can tailor the search experience to meet their specific needs and preferences.

Testimonial

Anirban Bardalaye, Chief Product Officer at Bloomreach, emphasizes the significance of Loomi Search+ in delivering a new future for ecommerce search. By ensuring relevant results for complex search queries, Loomi Search+ stays ahead of customer expectations and drives revenue growth for businesses.

Loomi Search+ represents a groundbreaking advancement in ecommerce search technology, providing businesses with the tools they need to thrive in an increasingly competitive landscape. By combining precision and recall optimization with AI-powered technology, Loomi Search+ empowers businesses to deliver a seamless and efficient search experience for their customers, driving revenue and customer satisfaction.

The acquisition expands Madhive’s focus from CTV to other channels to maximize reach and drive outcomes with local audiences and allow advertisers to streamline omnichannel planning, data and audience targeting, campaign execution and creative tools.

Madhive, a leading technology company in local Connected Television advertising (CTV), has announced the acquisition of Frequence Inc, a premier omnichannel ad sales enablement and workflow software provider. This strategic partnership aims to revolutionize local digital advertising by offering a comprehensive platform for precise, geo-targeted messaging across various channels.

The Vision

The acquisition of Frequence Inc aligns with Madhive's vision to empower local media markets with advanced technology solutions. By combining their expertise, Madhive and Frequence create a unified platform that serves national, regional, and local advertisers, delivering seamless campaign management and optimization across multiple channels.

Key Features

• Comprehensive Platform: The combined platform offers end-to-end planning, creative production, activation, and measurement capabilities.
• Expanded Reach: Madhive's enterprise clients gain access to new channels beyond CTV and digital video, including display, OOH, and audio.
• Streamlined Workflow: Frequence's workflow software automates key ad operations and workflows, driving sales efficiency and revenue growth for local media companies.

Benefits for Clients

• Enhanced Capabilities: Clients benefit from a client-first approach, integrated platform, and cross-channel optimization.
• New Opportunities: Independent agencies and media holding companies can reach niche, local audiences at national scale.
• Unified Platform: Offers a full-funnel approach, optimizing for reach, frequency, and outcomes such as website visitation, purchases, and foot traffic.

Executive Commentary

• Spencer Potts, CEO at Madhive: Emphasizes the vision to provide best-in-class omnichannel solutions for the SMB market, with CTV at its core.
• Tom Cheli, CEO at Frequence: Highlights the transformative opportunities for customers and advertisers through the acquisition, leveraging combined strengths to establish a leading digital advertising hub for local media companies.

Madhive's acquisition of Frequence Inc marks a significant milestone in the evolution of local digital advertising. By combining their strengths, these two industry leaders are poised to reshape the landscape, offering advertisers, agencies, and media companies a comprehensive platform for effective campaign management and optimization across multiple channels.

Cookieless AI Solution Uses GPT Large Language Models To Deliver Relevance and Performance at Scale

PubMatic, a leading global sell-side ad technology company, has joined forces with Cognitiv, a Deep Learning Advertising Platform, to introduce a groundbreaking contextual targeting solution powered by GPT 4. This market-first solution goes beyond legacy keyword targeting, offering advertisers a more scalable, flexible, and nuanced approach to media buying.

The Innovation

GPT 4, renowned for its advanced capabilities in understanding sentiment and capturing nuance, enables advertisers to unlock highly relevant content and buy on specialty publishers with confidence. By leveraging Cognitiv's advanced AI technology, advertisers can achieve positive sentiment and Diversity, Equity, and Inclusion (DE&I) media buying goals at scale.

Client Testimonial

Amanda Temes, Director of Marketing at Fresh Direct, highlights the importance of innovative strategies within the media mix. The partnership between PubMatic and Cognitiv provides Fresh Direct with a powerful solution that performs at scale, offering a deeper layer of confidence in their targeting approach and enabling effective strategy pivots.

Advanced Features

• ContextGPT Product: Cognitiv's advanced ContextGPT product helps advertisers achieve positive sentiment and DE&I media buying goals at scale.
• Inclusivity Feature: Built using GPT 4, Cognitiv's Inclusivity feature helps advertisers identify relevant, performant, brand-safe media, promoting diversity and inclusion in advertising.
• Precise Media Buying Opportunities: PubMatic's integration with Cognitiv offers nuanced media buying opportunities, including real-time events, news, special interest, multicultural, and more.

Industry Perspective

Don Lee, VP of Addressability at PubMatic, emphasizes the commitment to building a better future for advertising across the open web. Through the partnership with Cognitiv, PubMatic aims to improve ad relevance at scale while respecting online privacy.

Partnership Benefits

Jana Jakovljevic, SVP of Partnerships at Cognitiv, expresses excitement about working with PubMatic to offer the latest in contextual targeting to programmatic buyers. This partnership not only meets performance goals but also complements company values by providing highly curated audiences in a privacy-safe manner.

PubMatic and Cognitiv's partnership represents a significant advancement in contextual targeting, offering advertisers unparalleled capabilities to reach their target audiences effectively while promoting positive sentiment and diversity in advertising. This innovative solution underscores the commitment to improving ad relevance, respecting privacy, and driving positive user experiences across the digital advertising landscape.

Improved content workflow and better compliance management cited as top two benefits of adopting a CCMS

Quark Software unveils the results of a global survey shedding light on enterprise content lifecycle management and the pivotal role played by Component Content Management Systems (CCMS). The survey, conducted by industry analyst firm IDC, offers valuable insights into how organizations are leveraging CCMS to address content challenges and harnessing Artificial Intelligence (AI) to enhance their content strategies.

Key Findings

• CCMS Benefits: Organizations deploying CCMS powered by content automation reported improved workflows (45%), better compliance management (44%), and enhanced customer experience (41%) as the top three benefits.
• AI Adoption: Nearly 90% of respondents believe that AI will enhance their content strategy and provide a competitive advantage.

Enterprise Content Challenges

• Complexity: Content complexities pose challenges for stakeholders involved in the content lifecycle process, including content leaders, technical writers, and production managers.
• Regulatory Compliance: Ensuring documentation meets stringent security and industry regulations emerged as the biggest challenge, followed by format and design concerns and the ability to keep pace with content updates.

The CCMS Advantage

• Content Variety and Volume: Deploying a CCMS enables organizations to manage content variety, volume, and scale of change while ensuring quality and compliance.
• Microsoft Office 365 Integration: Tight integration with Microsoft Office 365 emerged as the top technology requirement for efficient document lifecycle processes.

Quark's Commitment

• Content Technology Solutions: Quark is committed to delivering content technologies that address enterprise content complexity and support content stakeholders effectively.
• Quark Publishing Platform (QPP) NextGen: QPP NextGen automates complex content management processes, leveraging over 40 years of content complexity understanding.

Quark Software's survey underscores the significance of CCMS in addressing enterprise content challenges and embracing AI to enhance content strategies. As organizations strive to navigate content complexities and achieve their business objectives, solutions like CCMS offer invaluable support, enabling efficient workflows, compliance management, and enhanced customer experiences.

Global brands can leverage DV’s trusted, independent measurement solutions to protect brand equity and boost campaign performance on Reddit

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, unveils the industry's first comprehensive media authentication offering on Reddit. This offering, including the DV Authentic Ad® metric, provides advertisers with trusted transparency and brand safety on Reddit ads.

Key Features

• Brand Equity Protection: DV's brand safety and suitability measurement ensure advertising messages align with non-objectionable and suitable content, safeguarding reputation and preserving brand equity.
• Fraud Detection: DV helps identify and report fraud and invalid traffic (IVT), ensuring ad delivery integrity.
• Viewability Measurement: DV offers comprehensive viewability measurement, shedding light on ad impact and whether they have the opportunity to be seen.
• In-Geo Delivery: DV's technology verifies ad delivery within the intended geography, preventing exposure outside campaign specifications.

Reddit's Unique Platform

Reddit, one of the most-visited websites, boasts over 100,000 communities dedicated to various topics, fostering authentic human connection and high user engagement.

Benefits for Advertisers

• Brand Safety: Advertisers can trust that their ads appear in brand-suitable environments aligned with their values.
• Fraud Prevention: DV identifies and reports fraudulent activities, safeguarding campaign integrity.
• Viewability: Advertisers gain clarity on ad visibility and impact, ensuring maximum effectiveness.
• Geographical Accuracy: DV ensures ads are delivered within the intended geographic regions, enhancing targeting precision.

Reddit's Perspective

According to Harold Klaje, Reddit's Chief Revenue Officer, third-party verification enhances advertiser confidence and reinforces brand safety efforts. Reddit is committed to providing advertisers with transparency and brand safety solutions through partnerships with industry leaders like DoubleVerify.

Technology Behind DV's Solution

DV's brand safety and suitability solution, powered by DV Universal Content Intelligence, leverages advanced artificial intelligence (AI) technology to analyze various content types and provide accurate classifications, ensuring comprehensive coverage and protection at scale.

DoubleVerify's media authentication offering on Reddit, powered by DV Authentic Ad®, empowers advertisers with trusted transparency, brand safety, and suitability on Reddit ads. With features like fraud detection, viewability measurement, and geographical accuracy, advertisers can optimize campaign performance and protect their brand reputation effectively.

Modern platform enables organizations to build out-of-the-box integrations in a configurable, secure, and cost-efficient way

OneSpan Inc. announces the launch of the OneSpan Integration Platform, empowering organizations to seamlessly integrate eSignatures into their preferred applications. This modern platform offers pre-built integrations with popular business apps like Microsoft Apps, Google Workspace, Salesforce, and Workday, streamlining the digital agreement process.

Challenges with Traditional Approaches

The proliferation of SaaS applications has complicated IT management and hindered employee productivity. Traditional development methods via API or SDK are costly and time-consuming, requiring dedicated resources. OneSpan's Integration Platform addresses these challenges with a low-code/no-code approach, enabling effortless integration without the need for extensive development efforts.

Benefits of OneSpan Integration Platform

• Increase Business Agility: Cover front-office and back-office use cases with a single automation solution, enhancing organizational agility.
• Accelerate Implementation: With low-code/no-code capabilities, organizations can deploy integrations faster, reducing time to market.
• Mitigate Risks and Protect Data: Pre-tested integrations and built-in security measures ensure data protection and minimize security loopholes.
• Reduce IT Costs: Eliminate integration development and specialized skills, reducing IT costs associated with traditional integration methods.

Industry Recognition

Holly Muscolino, Group Vice President at IDC, emphasizes the importance of integrating eSignatures into broader workflows for maximizing their value. OneSpan's Integration Platform addresses this need by offering out-of-the-box integrations tailored to various business processes.

Vision for the Future

OneSpan plans to enhance the Integration Platform with self-service marketplace support and BYOI capabilities, enabling organizations to customize their digital transaction workflows further. These developments will empower users to leverage OneSpan Sign seamlessly with third-party integrations.

The OneSpan Integration Platform revolutionizes eSignature integration, offering organizations a seamless, low-code/no-code solution to integrate eSignatures into their preferred applications. By streamlining the digital agreement process, organizations can boost productivity, automate workflows, and enhance security, ultimately driving business growth and success.

The $930m acquisition will provide customers with a comprehensive combined public and private content offering, further cementing AlphaSense's leadership in market intelligence

AlphaSense, the market intelligence and search platform, unveils its acquisition of Tegus, a leading provider of expert research and financial data. This strategic move aims to enhance AlphaSense's platform with Tegus' extensive library of private company insights. Additionally, AlphaSense raises $650 million in funding to fuel its growth and expansion.

Empowering Smarter Decisions

Jack Kokko, CEO and Founder of AlphaSense, expresses excitement about the acquisition, emphasizing its significance in furthering the company's mission to empower professionals to make better decisions efficiently. By combining forces with Tegus, AlphaSense enhances its product suite and delivers comprehensive insights to users worldwide.

Tegus' Offerings

Tegus boasts a vast library of high-quality expert research covering 35,000+ public and private companies across various sectors. Additionally, its financial data offering, including financials, KPIs, and drivable models on 4,000+ public companies, adds unique offerings to AlphaSense's platform. Michael Elnick, Co-Founder and Co-CEO of Tegus, shares his excitement about joining forces with AlphaSense to empower clients in new and powerful ways.

Accelerating Growth and Innovation

AlphaSense and Tegus, both known for their commitment to innovation and quality content, are set to accelerate growth and expand their offerings. By leveraging their complementary capabilities, they aim to provide users with unparalleled access to insights from thousands of content sets.

Recent Milestones

The acquisition follows a series of significant milestones for AlphaSense, including being named to the 2024 CNBC Disruptor 50 list, exceeding $200 million in ARR, opening a new hub in Singapore, and securing significant investments in Series D and Series E funding rounds.

Closing Remarks

The transaction, expected to close in the third quarter of 2024, marks a pivotal moment for AlphaSense and Tegus. With a shared vision and commitment to innovation, they are poised to revolutionize the market intelligence landscape and empower professionals worldwide with actionable insights.

Global technology leader becomes Espai Barça’s new Official Edge-to-Cloud Partner for the next four seasons, until 30 June 2028

FC Barcelona and Hewlett Packard Enterprise (HPE) have entered into a partnership agreement, with HPE becoming the new Espai Barça Official Edge-to-Cloud Partner for the next four seasons. This collaboration aims to enhance the spectator experience at Espai Barça through innovative technology solutions.

Revolutionizing the Spectator Experience

The partnership between FC Barcelona and HPE is founded on a market-leading approach to edge connectivity and cloud technology. By leveraging HPE Aruba Networking and HPE GreenLake cloud solutions, Espai Barça will offer personalized services and experiences to its fans, setting a new standard for sports and entertainment events.

Technological Innovation at Espai Barça

FC Barcelona is committed to making Espai Barça an international hub for innovation. With the support of HPE, Espai Barça will adopt cutting-edge technologies to enhance every aspect of the stadium experience. From gamification to virtual reality, fans can expect a range of new services aimed at elevating their engagement.

Implementation of HPE Solutions

As part of the agreement, HPE will implement HPE GreenLake Private Cloud Enterprise and HPE Aruba Networking solutions at Espai Barça. These solutions will modernize the stadium's IT infrastructure, providing simplified management, enhanced automation, and increased data security.

Espai Barça: More Than a Stadium

Espai Barça is a transformative project that aims to redevelop and expand FC Barcelona's facilities, including the iconic Spotify Camp Nou. With HPE's expertise in technology implementation, Espai Barça will offer visitors a customized and technologically advanced experience.

Statement by FC Barcelona

Juli Guiu, Vice-President of Marketing at FC Barcelona, emphasizes the importance of the partnership with HPE in creating a digitally connected and secure environment for Espai Barça. The collaboration aims to significantly improve the interaction between the club and its fans.

Statement by Hewlett Packard Enterprise

Alfredo Yepez, Senior Vice President and Managing Director at Hewlett Packard Enterprise, highlights the role of technology in sports growth and innovation. HPE is proud to serve as the Official Edge-to-Cloud Partner of FC Barcelona, contributing to the enhancement of the visitor and fan experience at Espai Barça.

The partnership between FC Barcelona and Hewlett Packard Enterprise represents a significant step towards transforming Espai Barça into a technological hub. By integrating state-of-the-art technology solutions, the collaboration aims to elevate the spectator experience and drive innovation in sports entertainment.