Global brands can leverage DV’s trusted, independent measurement solutions to protect brand equity and boost campaign performance on Reddit

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, unveils the industry's first comprehensive media authentication offering on Reddit. This offering, including the DV Authentic Ad® metric, provides advertisers with trusted transparency and brand safety on Reddit ads.

Key Features

• Brand Equity Protection: DV's brand safety and suitability measurement ensure advertising messages align with non-objectionable and suitable content, safeguarding reputation and preserving brand equity.
• Fraud Detection: DV helps identify and report fraud and invalid traffic (IVT), ensuring ad delivery integrity.
• Viewability Measurement: DV offers comprehensive viewability measurement, shedding light on ad impact and whether they have the opportunity to be seen.
• In-Geo Delivery: DV's technology verifies ad delivery within the intended geography, preventing exposure outside campaign specifications.

Reddit's Unique Platform

Reddit, one of the most-visited websites, boasts over 100,000 communities dedicated to various topics, fostering authentic human connection and high user engagement.

Benefits for Advertisers

• Brand Safety: Advertisers can trust that their ads appear in brand-suitable environments aligned with their values.
• Fraud Prevention: DV identifies and reports fraudulent activities, safeguarding campaign integrity.
• Viewability: Advertisers gain clarity on ad visibility and impact, ensuring maximum effectiveness.
• Geographical Accuracy: DV ensures ads are delivered within the intended geographic regions, enhancing targeting precision.

Reddit's Perspective

According to Harold Klaje, Reddit's Chief Revenue Officer, third-party verification enhances advertiser confidence and reinforces brand safety efforts. Reddit is committed to providing advertisers with transparency and brand safety solutions through partnerships with industry leaders like DoubleVerify.

Technology Behind DV's Solution

DV's brand safety and suitability solution, powered by DV Universal Content Intelligence, leverages advanced artificial intelligence (AI) technology to analyze various content types and provide accurate classifications, ensuring comprehensive coverage and protection at scale.

DoubleVerify's media authentication offering on Reddit, powered by DV Authentic Ad®, empowers advertisers with trusted transparency, brand safety, and suitability on Reddit ads. With features like fraud detection, viewability measurement, and geographical accuracy, advertisers can optimize campaign performance and protect their brand reputation effectively.