Cookieless AI Solution Uses GPT Large Language Models To Deliver Relevance and Performance at Scale

PubMatic, a leading global sell-side ad technology company, has joined forces with Cognitiv, a Deep Learning Advertising Platform, to introduce a groundbreaking contextual targeting solution powered by GPT 4. This market-first solution goes beyond legacy keyword targeting, offering advertisers a more scalable, flexible, and nuanced approach to media buying.

The Innovation

GPT 4, renowned for its advanced capabilities in understanding sentiment and capturing nuance, enables advertisers to unlock highly relevant content and buy on specialty publishers with confidence. By leveraging Cognitiv's advanced AI technology, advertisers can achieve positive sentiment and Diversity, Equity, and Inclusion (DE&I) media buying goals at scale.

Client Testimonial

Amanda Temes, Director of Marketing at Fresh Direct, highlights the importance of innovative strategies within the media mix. The partnership between PubMatic and Cognitiv provides Fresh Direct with a powerful solution that performs at scale, offering a deeper layer of confidence in their targeting approach and enabling effective strategy pivots.

Advanced Features

• ContextGPT Product: Cognitiv's advanced ContextGPT product helps advertisers achieve positive sentiment and DE&I media buying goals at scale.
• Inclusivity Feature: Built using GPT 4, Cognitiv's Inclusivity feature helps advertisers identify relevant, performant, brand-safe media, promoting diversity and inclusion in advertising.
• Precise Media Buying Opportunities: PubMatic's integration with Cognitiv offers nuanced media buying opportunities, including real-time events, news, special interest, multicultural, and more.

Industry Perspective

Don Lee, VP of Addressability at PubMatic, emphasizes the commitment to building a better future for advertising across the open web. Through the partnership with Cognitiv, PubMatic aims to improve ad relevance at scale while respecting online privacy.

Partnership Benefits

Jana Jakovljevic, SVP of Partnerships at Cognitiv, expresses excitement about working with PubMatic to offer the latest in contextual targeting to programmatic buyers. This partnership not only meets performance goals but also complements company values by providing highly curated audiences in a privacy-safe manner.

PubMatic and Cognitiv's partnership represents a significant advancement in contextual targeting, offering advertisers unparalleled capabilities to reach their target audiences effectively while promoting positive sentiment and diversity in advertising. This innovative solution underscores the commitment to improving ad relevance, respecting privacy, and driving positive user experiences across the digital advertising landscape.