ecommerce and mobile ecommerce artificial intelligence
Business Wire
Published on : Jun 12, 2024
Bloomreach, the leading platform for ecommerce personalization, has launched Loomi Search+, a cutting-edge AI-powered ecommerce search solution. Loomi Search+ revolutionizes the search experience by leveraging advanced technology to maximize revenue potential from longer, more nuanced search queries.
Traditional ecommerce search methods often struggle to deliver relevant results for longer search queries. While vector search captures broader meanings but may include irrelevant suggestions, keyword search offers precise results but may miss relevant items. Bloomreach's research shows that longer, nuanced searches account for a significant portion of ecommerce search revenue, highlighting the need for a solution that optimizes both precision and recall.
Loomi Search+ addresses this challenge by combining two powerful search technologies into a single engine. Building upon Bloomreach's existing Loomi Search technology, Loomi Search+ integrates semantic keyword engine precision with a wider recall set of similar products powered by Google Cloud Vertex AI's LLM-powered vectors. This hybrid approach ensures that businesses can deliver precise results while also providing a broad set of similar products, regardless of the complexity of the search query.
Anirban Bardalaye, Chief Product Officer at Bloomreach, emphasizes the significance of Loomi Search+ in delivering a new future for ecommerce search. By ensuring relevant results for complex search queries, Loomi Search+ stays ahead of customer expectations and drives revenue growth for businesses.
Loomi Search+ represents a groundbreaking advancement in ecommerce search technology, providing businesses with the tools they need to thrive in an increasingly competitive landscape. By combining precision and recall optimization with AI-powered technology, Loomi Search+ empowers businesses to deliver a seamless and efficient search experience for their customers, driving revenue and customer satisfaction.