Bloomreach Introduces Loomi Search+: Revolutionizing Ecommerce Search with AI-Powered Precision | Martech Edge | Best News on Marketing and Technology
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Bloomreach Introduces Loomi Search+: Revolutionizing Ecommerce Search with AI-Powered Precision

ecommerce and mobile ecommerce artificial intelligence

Bloomreach Introduces Loomi Search+: Revolutionizing Ecommerce Search with AI-Powered Precision

Bloomreach Introduces Loomi Search+: Revolutionizing Ecommerce Search with AI-Powered Precision

Business Wire

Published on : Jun 12, 2024

Bloomreach, the leading platform for ecommerce personalization, has launched Loomi Search+, a cutting-edge AI-powered ecommerce search solution. Loomi Search+ revolutionizes the search experience by leveraging advanced technology to maximize revenue potential from longer, more nuanced search queries.

The Challenge

Traditional ecommerce search methods often struggle to deliver relevant results for longer search queries. While vector search captures broader meanings but may include irrelevant suggestions, keyword search offers precise results but may miss relevant items. Bloomreach's research shows that longer, nuanced searches account for a significant portion of ecommerce search revenue, highlighting the need for a solution that optimizes both precision and recall.

The Solution

Loomi Search+ addresses this challenge by combining two powerful search technologies into a single engine. Building upon Bloomreach's existing Loomi Search technology, Loomi Search+ integrates semantic keyword engine precision with a wider recall set of similar products powered by Google Cloud Vertex AI's LLM-powered vectors. This hybrid approach ensures that businesses can deliver precise results while also providing a broad set of similar products, regardless of the complexity of the search query.

Key Features

  • Precision and Recall Optimization: Loomi Search+ maximizes revenue potential from longer search queries by delivering precise results and broad recall sets.
  • AI-Powered Technology: Leveraging Bloomreach's semantic technology and proprietary data alongside model intelligence from Google Cloud.
  • Adjustable Controls: Enhanced with adjustable controls, businesses can tailor the search experience to meet their specific needs and preferences.

Testimonial

Anirban Bardalaye, Chief Product Officer at Bloomreach, emphasizes the significance of Loomi Search+ in delivering a new future for ecommerce search. By ensuring relevant results for complex search queries, Loomi Search+ stays ahead of customer expectations and drives revenue growth for businesses.

Loomi Search+ represents a groundbreaking advancement in ecommerce search technology, providing businesses with the tools they need to thrive in an increasingly competitive landscape. By combining precision and recall optimization with AI-powered technology, Loomi Search+ empowers businesses to deliver a seamless and efficient search experience for their customers, driving revenue and customer satisfaction.