Delve into the findings of Taboola's study conducted by YouGov, focusing on advertisers' perspectives on the impending cookie phaseout and its implications for advertising strategies.

Key Insights:

1. Preparedness and Response to Cookie Deprecation:

   • Only 25% of advertisers feel completely prepared for the cookie phaseout.
   • 46% of advertisers support Google's decision to delay the phaseout, reflecting uncertainty and concerns among industry stakeholders.

2. Impact on Advertising Spend and Strategies:

   • 44% of advertisers anticipate reallocating advertising spend to different channels as cookies are phased out.
   • Advertisers are reconsidering their investment strategies to adapt to the changing digital advertising landscape.

3. Preferred Advertising Channels in a Cookieless World:

   • Search advertising and native advertising are identified as leading channels perceived to offer better performance and return on investment (ROI) in the absence of cookies.
   • Insights into why these channels are favored and their strategic advantages in targeting and engagement.

4. Study Methodology and Participants:

   • The YouGov study polled 202 decision makers in advertising and marketing from companies with at least 100 employees.
   • Fieldwork conducted online between 3rd - 9th May 2024, providing a snapshot of current industry sentiments and preparedness levels.

5. Implications and Future Directions:

   • Discuss the broader implications of advertisers' responses and how industry trends may evolve as cookie deprecation progresses.
   • Future considerations for advertisers and strategic recommendations to navigate the cookieless future effectively.

Taboola's study sheds light on advertisers' evolving strategies and responses to cookie deprecation, underscoring the industry's shifting landscape and the imperative for adaptation. As advertisers prepare for a cookieless future, understanding these insights will be crucial in shaping effective advertising strategies and maximizing ROI in the post-cookie era.

Werth Brings Leadership in Driving Scale and Value Creation

Semarchy, a leader in master data management (MDM) and data integration, has announced the appointment of Ben Werth as its new Chief Executive Officer. Werth's extensive experience in the software industry and private equity positions him well to guide Semarchy through its next phase of growth and innovation.

Key Points

1. Leadership Transition

   • New CEO: Ben Werth takes the helm as CEO of Semarchy.
   • Experience: Over a decade of leadership in software and private equity.
   • Former Roles: Previous roles at LogicMonitor, Deloitte Consulting, and Vista Equity Partners.

2. Ben Werth's Vision

   • Focus Areas: Customer value, partner relationships, and business scaling.
   • Market Leadership: Aim to extend Semarchy's market leadership with agile and flexible data management solutions.
   • Customer Needs: Addressing data quality challenges with end-to-end data governance, intelligence, and integration.

3. Support from PSG

   • Strategic Execution: Werth's experience in scaling high-growth SaaS companies highlighted.
   • Customer Outcomes: Emphasis on customer outcomes and strategic execution.

4. Transition of Herve Chapron

   • New Role: Transitioning to SVP, Global Sales and GM for EMEA.
   • Perspective: Chapron supports Werth’s appointment, highlighting his passion for customer success.

5. Recent Innovations

   • Acceleration Toolkit: Launched to help organizations build the business case for MDM.
   • AI-driven Data Intelligence: New solution for enhanced data insights.
   • Gartner Recognition: Recognized as a Customers' Choice in the 2024 Gartner Peer Insights "Voice of the Customer."

Ben Werth's appointment as CEO marks an exciting new chapter for Semarchy. With his leadership, Semarchy is poised to enhance its market position, drive innovation, and continue delivering critical data solutions to its customers.

Permutive, the leading Audience Activation Platform for publishers and advertisers, has appointed Jay Stevens as its new Chief Commercial Officer (CCO). With over two decades of experience in the advertising sector, Stevens' strategic hire marks a significant step for Permutive as it redefines advertising and expands its commercial footprint across the buy side.

Key Points

1. Strategic Hire

   • New CCO: Jay Stevens joins Permutive to lead commercial activities.
   • Experience: Stevens brings 25 years of advertising sector experience.
   • Previous Roles: Held positions at Hudson MX, Adform, and Rubicon Project.

2. Responsibilities

   • Scaling Advertiser Side: Stevens tasked with connecting advertising ecosystem stakeholders.
   • Focus Areas: Agency partners, retail networks, and data providers.

3. Stevens' Vision

   • Excitement: Stevens enthusiastic about joining Permutive during an industry-defining period.
   • Future-Proof Solution: Acknowledges Permutive's audience activation solution as forward-thinking.
   • Team and Ambition: Recognizes Permutive's talented team and their innovative approach.

4. CEO Perspective

   • Welcoming Stevens: CEO Joe Root expresses excitement about Stevens joining.
   • Signal Loss Solution: Stevens to play a crucial role in solving signal loss and fostering collaboration.
   • Commitment to Innovation: Permutive's ongoing dedication to innovation highlighted.

Jay Stevens' appointment as CCO signifies Permutive's commitment to driving advertising innovation and delivering tangible results for clients and partners. With his wealth of experience and Permutive's forward-thinking approach, the company is poised to lead the way in reimagining advertising in the cookieless world.

While 74% of marketing teams are recognized as strategic partners, more than one in four marketers feel isolated from the rest of their organization.

Meltwater, a global leader in media, social, and consumer intelligence, partnered with The Work Innovation Lab, a think tank by Asana, to unveil the State of Marketing Collaboration report. This comprehensive study sheds light on the current landscape of marketing collaboration, revealing challenges and opportunities for organizations worldwide.

Key Points

1. Alignment Challenges

   • Only 39% of marketers feel confident in aligning department goals with overall business objectives.
   • Despite being perceived as strategic partners by 74% of organizations, 27% of marketers feel disconnected from the rest of the organization.

2. Transparency and Collaboration

   • Gaps in transparency, data literacy, and inter-departmental collaboration pose challenges to marketing success.
   • 79% of marketers believe collaboration with other departments enhances the quality of their work.

3. Data-driven Decision-making

   • While data-driven decision-making is crucial, only 18% of individual contributors understand how their department measures the impact of marketing efforts.
   • 23% of marketers admit their department hasn't fully embraced a data-centric approach.

4. Role of AI

   • Despite the buzz around AI-powered transformation, adoption remains low.
   • Only 46% of marketers use generative AI weekly, with a mere 15% using it daily.
   • However, online discussions about marketing and AI have surged by 606% year-over-year.

5. Cross-functional Collaboration

   • Silos between marketing, sales, IT, and R&D hinder innovation and growth.
   • 29% of social media marketers dread collaborating with PR partners, while 62% feel disconnected from the IT department.

6. Strategic Collaboration

   • Strategic and intentional collaboration, turbocharged with AI, can drive massive growth and impact.
   • Organizations must adopt collaboration platforms to align goals and support cross-functional collaboration.

The State of Marketing Collaboration report highlights the critical need for alignment, transparency, and collaboration within marketing departments and across functions. With AI poised to transform marketing, and strategic collaboration at its core, organizations can overcome challenges and unlock unprecedented growth and impact.

• commercetools for Healthcare is the first composable commerce solution that securely processes PHI and signs BAAs, allowing healthcare and life sciences companies to sell online in the US and France while complying with data regulations.

• The new solution is HIPAA-compliant and HDS-certified.

• With 60+ customers in the healthcare space including Alcon Vision, Cepheid, Vision Healthcare, The National Healthcare Service and ACE Southern, commercetools extends its expertise with this new, innovative solution.

commercetools, a global leader in composable commerce, has launched commercetools for Healthcare, a groundbreaking solution tailored to meet the unique needs of healthcare companies. This HIPAA-compliant and HDS-certified innovation empowers healthcare organizations to deliver secure and exceptional commerce experiences for their customers at scale.

Key Features

1. HIPAA Compliance and Security

   • Business Associate Agreement (BAA): commercetools ensures HIPAA compliance through its BAA framework, facilitating secure processing of Protected Health Information (PHI).
   • Third-Party Assessments: Underwent third-party security risk assessments and compliance audits for HIPAA, SOC 2 Type 2, HDS certification, Cyber Essentials, and TISAX Level 2.
   • Security Measures: Implements ISO 27001 certified information security management system and follows established frameworks like HITRUST CSF and NIST 800-30 Rev 1.

2. Key Capabilities

   • Premium Audit Log: Detailed logging of all systems and activities.
   • Dedicated Data Storage: Enhanced security with dedicated storage spaces.
   • HDS Certification: Meets requirements of the French Public Health Code for handling PHI.

3. Customer Experiences

   • Composable Commerce Approach: Enables healthcare companies to create modern, unique customer experiences while ensuring regulatory compliance.
   • Efficiency and Scalability: Improves revenue opportunities and efficiency through automations, seamless system integrations, and scalable solutions.

Testimonial

Mike Sharp, Chief Product Officer at commercetools: Emphasizes the significance of trust, security, and modern customer experiences in the healthcare industry. commercetools for Healthcare revolutionizes commerce by securely processing PHI under a BAA framework, offering unparalleled benefits to healthcare companies.

Case Study: Vision Healthcare

Challenges: Scaling and handling order volume on in-house platform. Solution: Adopted commercetools' Composable Commerce platform. Results: Seamlessly scaled business across markets, reduced IT maintenance costs, implemented new customer experiences like loyalty programs and new websites.

Diederik Oostburg, Director of Information Technology at Vision Healthcare: Highlights how commercetools enabled Vision Healthcare to focus on customer experience and growth by revolutionizing consumer healthcare through composable commerce.

commercetools for Healthcare represents a groundbreaking solution for healthcare companies seeking to deliver exceptional commerce experiences while ensuring the utmost security and compliance. With its innovative features and testimonial-backed success stories like Vision Healthcare, commercetools sets a new standard for secure and scalable commerce in the healthcare industry.

Companies join to advance identity verification and develop a smarter, larger trust network

Incode Technologies Inc., a global leader in identity verification, has acquired MetaMap, a Silicon Valley-based identity verification company. This strategic acquisition positions Incode as a powerhouse in the identity verification market, poised to tackle emerging opportunities and evolving challenges in digital identity.

Key Points

1. Strategic Acquisition

   • Incode's acquisition of MetaMap creates a formidable entity with enhanced capabilities in identity verification.
   • Ricardo Amper, CEO of Incode, highlights the synergies between the two companies, emphasizing the integration of MetaMap's innovative approach and scalable growth engine.

2. Leadership Transition

   • Filip Victor, founder of MetaMap, steps down from his role, while COO Meghna Mann assumes the position of CEO.
   • Meghna Mann expresses excitement about the partnership, underscoring Incode's leadership in technology and customer-centricity.

3. Combining Expertise

   • Incode's AI-first identity orchestration platform boasts industry-leading accuracy and a seamless user experience.
   • MetaMap's platform enables businesses to make better risk decisions through predictive analytics and comprehensive user data.

4. Benefits of the Acquisition

   • Smarter Trust Network: The acquisition creates a robust network with millions of identities, enhancing identity verification services globally.
   • Scale and Efficiency: Incode's enterprise strength combined with MetaMap's midmarket expertise expands market share across North America, Latin America, and Africa.
   • Commitment to Innovation: The combined capabilities drive innovation in identity verification, particularly in combating AI-enabled fraud. Incode's personhood and injection protection technology complement MetaMap's optimization approach.

The acquisition of MetaMap by Incode Technologies marks a significant advancement in the field of identity verification. With a focus on innovation, scalability, and security, the combined company is poised to redefine digital interactions, making them safer, more informed, and more reliable than ever before.

RudderStack, the Warehouse Native Customer Data Platform (CDP), has unveiled RudderStack Profiles, now accessible for Databricks customers. This release marks a significant advancement in customer data modeling, empowering data teams to generate reliable, comprehensive customer profiles with ease.

Key Features

1. Simplified Data Modeling

   • RudderStack Profiles streamlines customer 360 data modeling with a declarative approach.
   • Users define model specifications in config files, eliminating the need for complex code.
   • Profiles automatically generates code for a comprehensive customer 360 in the Databricks Data Intelligence Platform.

2. Comprehensive Identity Graph

   • Establish a comprehensive identity graph within the Databricks Data Intelligence Platform.
   • Build features atop the identity graph to create a holistic customer 360.
   • Deliver complete customer profiles to drive use cases across all teams.

3. Cohorts and Activations

   • Cohorts Feature: Define core customer segments in the lakehouse, serving as a single source of truth for the entire company.
   • Activations Feature: Empowers business users to explore customer 360, filter cohorts into audiences, and sync them directly to tools for tactical activation.
   • Real-time API access enables personalized product experiences.

Testimonial

Soumyadeb Mitra, Founder and CEO of RudderStack: Highlights the revolutionary approach of Profiles in customer 360 data modeling. Profiles enables data teams to focus on value creation, turning customer data into a competitive advantage.

RudderStack Profiles for Databricks offers a groundbreaking solution for data teams seeking to create and deliver complete customer profiles. With simplified data modeling, comprehensive identity graphs, and agile audience activation, Profiles enhances value creation and drives competitive advantage for businesses.

Upgrades to Sumsub's comprehensive KYB solution include expanded coverage and data sources

Sumsub, a global full-cycle verification provider, has unveiled an upgraded version of its Business Verification solution, aimed at optimizing Know Your Business (KYB) processes. With expanded coverage and enhanced data sources, the revamped solution offers businesses a comprehensive tool to ensure compliance and streamline corporate due diligence checks.

Key Enhancements

1. Mission-Critical KYB Verification

   • KYB ensures businesses partner with legitimate entities and their Ultimate Beneficial Owners (UBOs).
   • Sumsub's Business Verification solution addresses challenges faced by businesses in legal entity checks, offering efficient corporate due diligence checks.

2. Comprehensive Solution Features

   • Expanded Data Coverage: Access to 500M+ commercial records, enabling Corporate Registry Checks in just 15 seconds.
   • Shareholder Records: Access to 345M+ shareholder records for Ownership & Control Checks.
   • UBO Verification: Achieves over 90% pass rates in about 30 seconds.
   • Advanced AML Screening: Conducted on 11K+ sources for enhanced due diligence.

3. Streamlined Processes

   • Corporate Documents Review: Conducted by Sumsub's in-house experts, saving client compliance teams' time.
   • Customizable Questionnaire Analysis: Ability to request additional information to tailor due diligence checks.

Testimonial

Vyacheslav Zholudev, Co-founder and CTO of Sumsub, emphasizes the significance of Sumsub's Business Verification platform in combatting money laundering and fraud. The solution offers comprehensive screening capabilities, faster onboarding, and customizable flows for KYB, KYC, and AML checks.

Sumsub's enhanced Business Verification solution revolutionizes corporate due diligence checks, offering expanded coverage, reduced processing times, and enhanced user experience. With streamlined processes and comprehensive features, businesses can ensure compliance, mitigate risks, and accelerate onboarding processes with ease.