Platform Offers Unified Coverage with Visibility, Monitoring, Posture, Compliance, and Threat Detection and Response Capabilities

• Rezonate uniquely protects both human and non-human identities through a unified, context-aware view of machine and human identities across the entire cloud and SaaS identity fabric.

• This visibility is combined with risk-driven actionability creating a continuum from human to non-human identities streamlining security efforts to prevent and defend against modern threats like supply chain attacks.

• The platform ensures end-to-end security coverage for programmable access credentials including API keys, OAuth tokens, service accounts, service principals, and cryptographic keys, and the humans who create them.

Rezonate, a leader in identity-first security, has introduced comprehensive coverage for both human and non-human identity (NHI) security. This innovative platform offers identity inventory and visibility, security posture, compliance, and identity threat detection and response (ITDR). By managing the interdependencies between human and non-human identities, Rezonate ensures end-to-end visibility and risk-driven actionability across an organization's identity fabric.

Understanding Non-Human Identities (NHIs)

• Definition: NHIs, also known as machine identities, are digital access credentials crucial for securing infrastructures and automating tasks.
• Prevalence: According to Gartner, NHIs outnumber human identities by 10 to 45 times, creating a vast attack surface.
• Risk: Unmonitored NHIs expose organizations to potential attacks that can spread undetected.

Rezonate's Identity-First Approach

• Unified Coverage: Unlike other vendors, Rezonate combines visibility, monitoring, posture management, threat detection, and compliance reporting for both human and non-human identities.
• Risk-Driven Insights: Provides complete contextual insights for informed, proactive, or real-time decisions.
• Collaboration: Enhances cooperation between security, identity, and DevOps teams to prevent modern threats.

Core Capabilities of Rezonate

• Comprehensive Inventory and Visibility: Full visibility into NHIs, including authorization, authentication graphs, security controls, access conditions, and behavioral profiles.
• NHI Hygiene and Security Posture Management: Ensures NHIs have necessary permissions, facilitating proactive risk mitigation and enhanced security posture.
• NHI Threat Detection & Response: Continuous monitoring to detect abnormal behaviors and potential security breaches, with automated rules and alerts for quick issue identification and mitigation.

Importance of NHIs

• Role: NHIs, such as API keys, OAuth tokens, service accounts, and secrets, are vital for system security and operational efficiency.
• Significance: Essential for seamless operations, especially with advancements in cloud computing, DevOps, RPA, IoT, and AI.
• Vulnerability: Compromised NHIs can allow adversaries to infiltrate sensitive operations, as seen in incidents like Cloudflare’s security breach.

Challenges and Solutions

• Lack of Inventory: Many companies lack a comprehensive inventory of NHIs and a map of accessible resources.
• Comprehensive Management: Organizations must treat NHIs as first-class citizens to ensure security, operational integrity, compliance, and efficiency.

Rezonate's identity-first security platform addresses the growing challenge of managing non-human identities by providing unified coverage and comprehensive capabilities. By ensuring visibility, monitoring, and proactive risk management, Rezonate empowers organizations to protect their most sensitive operations and enhance overall security posture.

Moore ACTS includes AI, neuromarketing and dynamically optimized testing to improve fundraising effectiveness.

Moore, a leader in constituent experience management, has launched the Moore Audience-Centric Testing Suite (ACTS). This suite of testing tools is designed to enhance fundraising creative and communications across all marketing channels. Moore ACTS integrates psychometric research from the Moore Neuro-Fundraising Lab, comprehensive data insights from SimioCloud, cutting-edge generative AI techniques, and unparalleled omnichannel analytics. This enables purpose-driven organizations to tailor their communications effectively to their audiences.

Key Features of Moore ACTS

1. Generative AI for Idea Generation

   • Uses AI to generate ideas while incorporating human oversight.
   • Maintains brand standards and ensures ethical storytelling.

2. Concept Testing with Psychometric Tools

   • Rigorously evaluates creative ideas before implementation.
   • Utilizes advanced psychometric research for accurate assessments.

3. Audience Customization

   • Leverages SimioCloud data for tailored creative treatments.
   • Enhances one-to-one marketing by identifying what resonates with different audiences.

4. Multivariate Testing

   • Employs the Dynamic Creative Optimization tool for digital campaigns.
   • Enhances hyper-personalization in digital print and mail platforms.

5. Channel Optimization

   • Uses co-targeting tools to maximize communication impact across all channels.
   • Ensures the right message reaches the right audience at the right time.

Benefits of Moore ACTS

1. Cost Efficiency

   • Saves money by focusing on the most promising ideas.
   • Reduces wastage of resources on less effective campaigns.

2. Increased Effectiveness

   • Addresses communications to those most likely to act.
   • Enhances donor engagement and fundraising outcomes.

3. Step-by-Step Approach

   • Integrates AI in idea generation, followed by concept testing and audience customization.
   • Utilizes multivariate testing and channel optimization for in-market testing.

Industry Impact and Testimonials

1. Advancing Purpose-Driven Organizations

   • Moore ACTS supports the success of purpose-driven organizations through technology and audience-focused strategies.
   • Reflects Moore's commitment to enhancing fundraising efforts.

2. Expertise and Proven Track Record

   • Moore's expertise in analytics, data, and targeted testing consistently drives fundraising success.
   • Moore ACTS provides an integrated toolset for optimized creative strategies.

3. Client Success Stories

   • Example: Identifying that a campaign resonates more strongly with younger donors.
   • AI and human ingenuity generate and test creative ideas, optimizing campaigns for specific audiences.

Moore ACTS represents a revolutionary approach to fundraising creative and communications. By combining AI, psychometric evaluations, and robust channel optimization tools, Moore empowers purpose-driven organizations to craft effective and personalized communications. This comprehensive suite of tools ensures that each campaign element is optimized for both general and individual effectiveness, driving enhanced engagement and fundraising outcomes.

Unbounce, a global leader in landing page creation and optimization software, has announced its merger with Insightly, a prominent provider of CRM, marketing automation, and customer success software. This merger aims to enhance the capabilities of both companies by combining their strengths and leveraging first-party CRM data and AI expertise to provide more comprehensive and valuable solutions for marketers and sales teams.

Strategic Benefits of the Merger

1. Leveraging First-Party CRM Data

   • Unbounce will utilize Insightly’s CRM data to provide marketers with crucial metrics like revenue and lifetime value.
   • Enhanced metrics will help marketers make more informed decisions and improve campaign effectiveness.

2. AI and Machine Learning Integration

   • Unbounce’s AI expertise will accelerate the application of AI and machine learning in the Insightly platform.
   • This integration will empower sales teams with advanced tools to enhance productivity and effectiveness.

Customer-Centric Approach

1. Focus on Customer Value

   • The merger aims to deliver deeper value to customers by enhancing product offerings.
   • Customers are viewed as the biggest stakeholders in this decision, ensuring their needs and feedback drive innovation.

2. Shared Commitment to Quality

   • Both companies have loyal customers and are dedicated to providing robust, secure platforms.
   • The merger emphasizes a commitment to exceptional customer service and satisfaction.

Market Position and Future Developments

1. Complementary Strengths

   • Unbounce and Insightly come from different competitive landscapes, but share a focus on solving common pain points for customers.
   • The combined force of these companies will result in innovative product developments and a stronger product portfolio.

2. Competitive Edge

   • Unbounce dominates the landing page creation space, while Insightly competes with major players like HubSpot and Salesforce.
   • The merger will enhance their competitive edge by offering comprehensive solutions that address the needs of both marketers and sales teams.

The merger between Unbounce and Insightly represents a strategic move to combine their strengths and deliver enhanced value to customers. By leveraging first-party CRM data and integrating AI and machine learning, the combined entity aims to provide more comprehensive metrics and advanced tools for marketers and sales teams. This customer-centric approach and commitment to quality will drive innovation and result in new product developments that enhance the value of their product portfolio.

Braze, the leading customer engagement platform, has released its third annual Environmental, Social, and Governance (ESG) report. The report showcases Braze’s commitment to sustainability, social impact, and strong governance practices. Key highlights include the company's first Virtual Power Purchase Agreement, the expansion of the Tech for an Equitable Future product grant program, and recognition in the Human Rights Campaign (HRC) 2023-2024 Corporate Equality Index for its dedication to LGBTQ+ workplace equality.

Environmental Initiatives

1. Virtual Power Purchase Agreement (VPPA)

   • Braze’s first VPPA will fund five solar facilities in Michigan.
   • Commitment to buying Energy Attribute Certificates (EACs) from these facilities, equivalent to 1,600 MWh of clean power per year.
   • Reflects Braze’s practical approach to reducing carbon emissions and addressing climate change.

2. Science-Based Targets

   • Committed to near-term science-based targets for carbon reduction.
   • Demonstrates a strategic and actionable approach to environmental sustainability.

Social Impact

1. Charitable Grants

   • Surpassed $1.8 million in charitable grants to over 100 nonprofits and charities globally through the Braze for Social Impact Fund at Tides Foundation.
   • Focuses on employee passions and community investments.

2. Tech for an Equitable Future Program

   • Expanded from Tech for Black Founders to support businesses founded by underrepresented individuals globally, including Black and women founders.
   • Currently supports 29 companies in the program.

3. LGBTQ+ Workplace Equality

   • Recognized in the HRC 2023-2024 Corporate Equality Index.
   • Achieved a perfect score and received the Equality 100 Award for commitment to LGBTQ+ workplace equality.

Governance Practices

1. Vendor Code of Conduct

   • Published to promote ethical sourcing throughout Braze’s supply chain.
   • Ensures responsible business practices and supplier compliance.

2. Security and Compliance

   • Maintained ISO 27001 certification and SOC 2 Type 2 compliance for four consecutive years.
   • Reinforces Braze’s dedication to security and regulatory compliance.

3. Board of Directors

   • Yvonne Wassenaar joined the board, bringing valuable technology expertise.
   • Enhances governance and strategic oversight with her experience.

Braze’s third annual ESG report highlights significant strides in environmental sustainability, social impact, and governance. Through initiatives like the Virtual Power Purchase Agreement, charitable grants, and the Tech for an Equitable Future program, Braze demonstrates its commitment to making a positive impact on the environment and society. The recognition from the HRC and the introduction of a Vendor Code of Conduct further underscore Braze's dedication to ethical practices and workplace equality.

Easy-to-Use, Flexible Branded Demand Solution Leverages AI and First-Party Data Segments to Scale Reach

Pipeline360, Integrate's media business, has launched an innovative, user-friendly, and flexible display advertising platform designed specifically for B2B marketers. This new platform integrates with content syndication to offer a comprehensive Branded Demand solution. Leveraging AI and first-party segment technology, the platform enables customizable account targeting at any stage of the buying journey, resulting in nearly 40% greater performance and higher ROI at scale.

Addressing B2B Marketing Challenges

1. Data Privacy Compliance

   • Adheres to global regulations such as GDPR, LGPD, PIPL, and multiple U.S. state-specific data privacy laws.
   • Mitigates challenges posed by cookie deprecation and limited third-party data access.

2. Digital-First Buying Shifts

   • Adapts to the evolving digital buying landscape with tools that cater to a digital-first approach.
   • Enhances reach and effectiveness in a privacy-conscious environment.

3. Budget Restrictions

   • Provides a cost-effective solution that maximizes media budgets through targeted and efficient campaigns.
   • Drives higher ROI through integrated brand awareness and demand generation strategies.

Platform Features

1. Improved Reach

   • Utilizes AI and first-party segments to drive high-quality, impactful outreach.
   • Maximizes efficiency and media budgets through precise targeting.

2. Flexible Campaigns

   • Custom-fit account lists for unique, targeted campaigns aligned with ideal company profiles.
   • Unified lists across display campaigns and content syndication ensure audience consistency.
   • Supports double the number of creative units, enhancing the scope and impact of campaigns.

3. Enhanced Reporting & Analytics

   • Provides real-time visibility into campaign performance with comprehensive dashboards and reports.
   • Enables easy data delivery to outside teams or systems, optimizing campaign transparency and efficiency.

Branded Demand Approach

1. Integration of Brand Awareness and Demand Generation

   • Combines display advertising for brand awareness with content syndication for demand generation.
   • Ensures potential clients are familiar with the brand when Sales engages, enhancing lead quality.

2. Supportive Sales Role

   • Shifts Sales from pushing for meetings to providing additional content and education.
   • Acknowledges changing buyer dynamics, improving the overall customer experience.

Pipeline360's new display advertising platform addresses key B2B marketing challenges by adhering to data privacy regulations, adapting to digital-first buying shifts, and maximizing budget efficiency. With improved reach, flexible campaigns, and enhanced reporting, the platform offers a robust solution for integrated Branded Demand programs. By aligning brand awareness with lead generation, Pipeline360 ensures higher performance and ROI, supporting a more effective and supportive sales approach.

Loop Media, Inc., a leading multichannel streaming CTV platform, has partnered with DoubleVerify, Inc. (DV) to enhance the integrity and performance of its advertising solutions. By integrating DV’s Marketplace Suite Quality Insights and pre-bid fraud protection, Loop Media aims to safeguard advertisers against invalid traffic, optimize inventory, and deliver higher value and performance.

Enhancing Ad Quality and Security

1. Pre-Bid Fraud Protection

   • Utilizes DV’s pre-bid fraud and invalid traffic protection to avoid serving ads on fraudulent sites identified by the IAB.
   • Ensures that advertisers' media dollars are spent on valid traffic, boosting confidence and security.

2. Measurement and Reporting Tools

   • Leverages DV’s measurement and reporting tools for accurate viewability and fraud detection.
   • Provides comprehensive insights into ad performance, enhancing transparency and effectiveness.

Benefits of the Partnership

1. Optimizing Inventory

   • DV’s solutions help Loop Media optimize ad inventory across their network.
   • Maximizes performance and value for advertisers by ensuring high-quality ad placements.

2. Industry Certifications

   • Follows Loop Media’s recent gold certification by the Alliance for Audited Media.
   • Reinforces the company’s commitment to maintaining high standards in the CTV advertising ecosystem.

Addressing Industry Challenges

1. Growing CTV Advertising Market

   • As CTV advertising spending grows, ensuring the validity of ad traffic becomes crucial.
   • DV’s solutions offer comprehensive protection against fraud schemes in the CTV environment.

2. Maintaining Media Integrity

   • Protects the integrity of media investments for both publishers and advertisers.
   • Fosters a secure and effective advertising environment through robust verification measures.

Strategic Impact

1. Boosting Advertiser Confidence

   • Enhances the confidence of current and future advertisers by ensuring safe and transparent ad placements.
   • Strengthens Loop Media’s position as a reliable partner in the CTV advertising market.

2. Future-Proofing Ad Strategies

   • Equips Loop Media with advanced tools to detect and prevent new fraud schemes.
   • Ensures that the platform remains ahead of industry challenges, providing long-term value to advertisers.

Loop Media’s partnership with DoubleVerify underscores its dedication to delivering a secure, effective, and transparent CTV advertising environment. By leveraging DV’s fraud protection and measurement tools, Loop Media enhances the quality and performance of its ad solutions, ensuring optimal value for advertisers and fostering a trustworthy CTV ecosystem.

RevContent, a premier native advertising platform, has been selected as a preferred native advertising partner for the Local Media Consortium (LMC), which supports over 5,000 local media outlets across the U.S., Canada, and Puerto Rico. This partnership aims to provide consistent revenue through RevContent's innovative web, mobile app, and email newsletter monetization products.

Strengthening Local Media Revenue

1. Supporting Local Publishers

   • RevContent's suite of monetization products will offer stable revenue streams for LMC members.
   • Focuses on delivering economic value through strategic partnerships with local media outlets.

2. Expanding Presence in Local Media

   • The partnership will help both RevContent and LMC to enhance their presence in the local media space.
   • Drives new revenue opportunities and increases user engagement for local publishers.

Unique Approach to Native Advertising

1. First-Party Advertiser Marketplace

   • RevContent minimizes exposure to the volatile programmatic ecosystem.
   • Provides a superior implementation with fast technology and improved user experience compared to alternatives.

2. Revenue Lift for Publishers

   • Publishers experience a significant revenue increase across their programmatic stack when using RevContent.
   • Enhanced performance and better user engagement through personalized content recommendations.

Existing Partnerships and Track Record

1. Partnerships with Top Media Companies

   • RevContent has partnerships with major media companies like Hearst, MediaNews Group, Tribune Publishing, and more.
   • This extensive network showcases RevContent’s capability to drive meaningful revenue for news publishers.

2. Commitment to Local Media Ecosystem

   • RevContent has a strong focus on supporting the local news ecosystem.
   • Their platform's high-quality publisher websites and engaged user base translate to strong revenue performance.

Leadership Statements

1. LMC’s Perspective

   • Fran Wills, CEO of LMC, highlights RevContent's commitment to local media and its track record of driving significant revenue.
   • Emphasizes the importance of flexible and consistent revenue partners for LMC members.

2. RevContent’s Perspective

   • Richard Marques, CEO of RevContent, expresses excitement about deepening partnerships with LMC members.
   • Stresses the mutual benefits for advertisers and publishers through high-quality engagements.

RevContent's partnership with the Local Media Consortium marks a significant step in supporting local media outlets with reliable revenue streams and enhanced user engagement. By leveraging their unique approach to native advertising, RevContent continues to drive value and performance in the local media space.

Former VideoAmp Chief Measurability Officer Joins Upwave Advisory Program Alongside Notable Industry Executives

Upwave, the leading analytics platform for brand advertising, is excited to announce the addition of Josh Chasin to its advisor program. This strategic move reinforces Upwave's commitment to revolutionizing brand measurement and integrating scientific methodologies at the top-of-funnel.

• Josh Chasin's Experience:

  • Over three decades in cross-channel market research and audience measurement.
  • Principal of KnotSimpler, offering strategy and measurement consultation to various companies.
  • Former Chief Measurability Officer at VideoAmp, focusing on cross-platform measurement development.

• Previous Roles:

  • 14 years at Comscore as Chief Research Officer:
    • Led Media Metrix digital measurement service.
    • Achieved Media Rating Council accreditation for vCE campaign measurement service.
  • 17 years at Arbitron, rising to Vice President of Marketing for New Ventures.
  • Past president/CEO of Simmons Market Research Bureau and Northstar Interactive.

• Chasin’s Vision:

  • Excited to partner with Upwave to innovate and transform brand outcomes measurement.
  • Aims to enhance the platform and contribute to the company's overall growth.

• Upwave's Perspective:

  • Chris Kelly, CEO of Upwave, emphasizes Chasin's fresh perspective and industry expertise.
  • Anticipates significant contributions to scaling Upwave's business and improving brand outcome measurements.

• Advisor Program Members:

  • Notable members and investors include:
    • Dan Beltramo (Vizu)
    • Pierre Bouvard (Westwood One)
    • Jonah Goodhart (Moat, Mobian)
    • Auren Hoffman (LiveRamp, Safegraph)
    • Bob Ivins (TVSquared, Ampersand)
    • Harmon Lyons (IAS, Adelaide)
    • George Musi (Horizon, IPG)
    • Eric Roza (Datalogix)
    • Marcy Simon (Agent of Change)
    • Scott Symonds (The Trade Desk, AKQA)

The addition of Josh Chasin to Upwave's advisor program marks a significant milestone in the company's journey to redefine brand measurement. With his extensive experience and innovative mindset, Chasin is set to play a crucial role in Upwave's mission to bring scientific precision to top-of-funnel brand advertising metrics.