Cmiles CX's on-site, emoji-based experience rating technology combined with QuestionPro’s leading survey-based customer experience (CX) platform creates a truly omni-channel approach to help brands more fully measure satisfaction and loyalty

QuestionPro, a global leader in survey and research data and insights services, has acquired Cmiles CX, a developer of 360° customer experience and feedback tracking technology. This strategic acquisition marks QuestionPro's entry into the Egyptian market and strengthens its commitment to transforming the regional CX landscape.

• Acquisition Announcement: QuestionPro acquires Cmiles CX to enhance its customer experience platform with real-time feedback capabilities.
• Market Expansion: This acquisition signifies QuestionPro’s entry into the Egyptian market, showcasing its commitment to regional growth.

Technological Integration

• Omni-Channel Approach: Cmiles CX's technology will be integrated into QuestionPro’s platform to create a comprehensive omni-channel approach, enhancing the measurement of customer satisfaction and loyalty.
• AI and Machine Learning: QuestionPro leverages AI technologies, including Natural Language Processing (NLP) and Generative AI, to analyze customer experience, perception, and feedback from various sources.

Benefits of the Integration

• Real-Time Feedback: Cmiles CX pioneered real-time customer feedback with a “smiley face” rating system used in over 800 physical locations, collecting feedback from more than 25 million customers.
• Holistic Customer Journey: Combining immediate feedback with QuestionPro’s digital data collection tools provides a holistic view of the customer journey, enabling more effective improvements in satisfaction and loyalty.

Leadership Insights

• Vivek Bhaskaran, CEO of QuestionPro: "The addition of real-time customer feedback data into our CX platform will result in even more insightful analysis for customers."
• Ahmed Hamdy, CEO of Cmiles CX: "Our combined expertise and technology will streamline feedback processes and enhance customer satisfaction by integrating digital and physical touchpoints."

About QuestionPro

Founded in 2006, QuestionPro is a global provider of online survey and research services that help companies make better decisions through data. The platform includes surveys, research & insights, customer experience (CX), and workforce/employee experience software. QuestionPro serves a diverse clientele, from small businesses to Fortune 100 companies, offering insights into customers, employees, and the marketplace.

The acquisition of Cmiles CX by QuestionPro represents a significant advancement in the customer experience domain. By integrating real-time feedback technology with its comprehensive digital tools, QuestionPro is set to deliver unparalleled insights and improvements in customer satisfaction and loyalty.

The widely used SaaS solution joins WP Engine’s suite of web enablement technology adding more power and flexibility for customers

WP Engine, a global leader in WordPress products and solutions, today announced its acquisition of NitroPack, an all-in-one SaaS solution designed to enhance site speed and performance metrics, including Google's Core Web Vitals.

• Acquisition Announcement: WP Engine acquires NitroPack to enhance its website performance capabilities, integrating intuitive automation for frontend site speed optimizations.
• Market Expansion: NitroPack’s technology will be incorporated into WP Engine’s offerings, benefiting over 219,000 websites with improved performance.

Technological Integration

• Comprehensive Solution: NitroPack offers a single solution that replaces multiple optimization tools, providing advanced performance improvements and ease of use without requiring technical expertise.
• WP Engine Chairwoman and CEO Heather Brunner: "NitroPack exemplifies the technical ingenuity and performance optimizations required to meet today's online demands. We are excited to add this technology suite to WP Engine's industry-leading WordPress platform and products."

Innovative Customer-Driven Results

• Page Speed Boost: Initially introduced to WP Engine customers, NitroPack's proprietary optimization technology led to significant improvements in Google Lighthouse scores, including a 34% average improvement in desktop scores and a 132% average improvement in mobile scores.
• Customer Success: OfficeRnD experienced a 12.5% boost in key page conversions and a 10% increase in overall website conversion rate after implementing NitroPack, with mobile performance scores improving to over 90, enhancing SEO visibility and user experience.

Leadership Insights

• NitroPack Co-founder and CEO Georgi Petrov: "Our partnership with WP Engine has highlighted our shared vision and values. We are both passionate about making websites faster, and this acquisition is the culmination of a relationship built on trust and mutual commitment to innovation."

Differentiated Technology

• Advanced Features: NitroPack’s technology includes proprietary speed algorithms, advanced caching, and a built-in global CDN, enabling faster load times without the need for coding or developer resources.
• WP Engine SVP and Chief Product Officer Ezinne Udezue: "NitroPack’s technology makes it easier to ensure faster load times while giving developers time back to focus on more important projects. The acquisition will enable WP Engine’s customers to harness this technology more broadly, tailoring NitroPack's features to their specific site needs."

About WP Engine

WP Engine is a global provider of premium WordPress products and solutions, empowering businesses to create exceptional digital experiences. With a commitment to innovation and performance, WP Engine supports a diverse clientele, from small businesses to Fortune 100 companies.

The acquisition of NitroPack by WP Engine represents a significant advancement in website performance optimization. By integrating NitroPack’s advanced technology into its comprehensive platform, WP Engine is set to deliver unparalleled performance improvements and user experience enhancements.

Bending Spoons, a leading technology company, has successfully acquired Issuu, the prominent digital publishing platform known for its extensive user base and industry impact.

• Issuu CEO Joe Hyrkin: “Issuu has become the leading digital publishing platform with over one million creators and marketers annually and 100 million unique users per month. Our platform is the de facto standard for digital reach and audience expansion. With Bending Spoons' resources, we are poised to enhance our global impact significantly.”

• Bending Spoons CEO Luca Ferrari: “We are impressed by Issuu’s achievements and excited about its future. Leveraging Bending Spoons’ expertise and technology, we aim to propel Issuu to new heights and expand its capabilities.”

Strategic Impact

• Issuu’s Reach: With over one million creators and a monthly audience of 100 million, Issuu has established itself as a leading platform for digital publishing and audience engagement.
• Bending Spoons' Vision: The acquisition allows Bending Spoons to integrate Issuu’s technology into its platform, expanding its offerings and impact in the digital publishing space.

Financial and Legal Advisors

• Issuu’s Advisors: Heartcore Ventures and KDDI Open Innovation Fund provided funding support, with Goodwin Procter handling legal matters and Lightning Partners serving as exclusive financial advisor.
• Bending Spoons’ Advisors: Legal counsel was provided by Willkie Farr & Gallagher LLP (US and Germany), Kromann Reumert (Denmark), and Pérez-Llorca (Portugal). EY Advisory SpA assisted with financial and tax due diligence.

The acquisition of Issuu by Bending Spoons represents a significant expansion in the digital publishing domain. This strategic move will enhance Bending Spoons’ technological capabilities and global reach, driving further innovation and growth in the industry.

Anteriad and Ascend2 Find Significant Differences in B2B Marketing Approach by Generation

Anteriad, a global B2B marketing solutions provider, has released new research in collaboration with Ascend2, highlighting the distinctive strategies and tactics of Gen Z and Millennial B2B marketers. The study reveals that younger marketers are not only working for companies with higher revenue gains but also exhibit greater confidence in future budget and performance increases compared to older generations.

• Revenue and Confidence: Younger marketers are linked to companies with significant revenue growth in 2023 and are optimistic about 2024.
• Strategic Differences: The study shows that specific strategies and tactics employed by Gen Z and Millennials may contribute to their heightened confidence and successful outcomes.

Behavioral Insights

• Buyer Behavior Awareness: Younger B2B marketers are more attuned to changes in business buyer behaviors, noting:
  • Price Sensitivity: Increased awareness of price sensitivity.
  • Purchase Process: Longer purchasing processes.
  • Buying Group Makeup: Changes in the composition of buying groups.
• Information Sources:
  • Social Media Usage: Gen Z and Millennials are 13% more likely to use social media for research and decision-making compared to Gen X, and nearly twice as likely as Boomers.

New Tactics Employed

• Video Marketing:
  • Gen Z and Millennials: 62%
  • Gen X: 50%
  • Boomers: 37%
• Influencer Marketing:
  • Gen Z and Millennials: 53%
  • Gen X: 40%
  • Boomers: 34%
• Paid Email:
  • Gen Z and Millennials: 42%
  • Gen X: 35%
  • Boomers: 34%

Data and AI Adoption

• Data Quality Emphasis: All generations agree on the importance of a strong data foundation, with younger marketers placing even greater emphasis on data quality.
• AI Impact: Gen Z and Millennials are more likely to believe that AI will positively impact key marketing elements, including authenticity and consistency.

Leadership Perspective

Lynn Tornabene, CMO at Anteriad, emphasizes the need for B2B marketers to adapt to the evolving behaviors of business buyers. Tornabene highlights that Gen Z and Millennial marketers' use of resonant tactics, data-driven insights, and AI innovations are crucial for effective marketing strategies.

The Anteriad study underscores the innovative approaches of Gen Z and Millennial B2B marketers, whose confidence and strategic use of modern tactics drive higher revenue gains. As younger generations continue to shape the business landscape, their focus on data quality and AI adoption will be essential for future marketing success.

The visual collaboration pioneer believes innovation belongs on the canvas, launches a series of new capabilities that will redefine how teams bring new products and services to market

Miro®, a leading visual workspace for innovation, has launched the Intelligent Canvas. With over 70 million users and 230,000 organizations, Miro continues its mission to revolutionize visual collaboration. The Intelligent Canvas allows teams to manage the entire innovation lifecycle, from discovery to definition to delivery.

Enhanced Innovation Lifecycle Management

1. AI-Driven Innovation

   • AI Integration: The Intelligent Canvas is powered by Miro AI, streamlining ideation and decision-making by handling tedious tasks.
   • AI Sidekicks: Domain-specific AI agents, such as the Product Leader, Agile Coach, and Product Marketer, provide diverse perspectives.
   • Create with AI: AI features integrated into the core toolbar help quickly generate docs, user stories, and diagrams.
   • AI Shortcuts: AI shortcuts transform unstructured work into structured outputs, facilitating faster workflow automation.

2. Improved User Experience

   • Diagramming Mode: Adapts to users’ needs by providing tools specific to advanced diagrams and deep work.
   • Spaces: Collaborative hubs for organizing Miro boards and third-party documents, ensuring seamless team alignment.

3. Composable Workflows

   • Canvas SDK: Enables teams to create custom workflows, enhancing collaboration and decision-making without tab switching.
   • Intelligent Widgets: Interactive components like dot voting, polling, and estimates streamline workflows.
   • Intelligent Templates: Integrate AI, interactivity, and integrations for cohesive teamwork. Key templates include sprint planning, roadmapping, and customer journey mapping.

Key Features and Benefits

1. AI-Powered Tools

   • AI tools reduce the manual workload, boosting productivity.
   • AI prompts and shortcuts accelerate task completion.

2. Enhanced Collaboration

   • Spaces centralize project-related documents and boards.
   • Diagramming mode simplifies complex task handling.

3. Customizable Workflows

   • Canvas SDK allows personalized workflows.
   • Intelligent widgets and templates support diverse project needs.

User Testimonials

1. WebMD’s Experience

   • Sandrine Veillet, VP of Global Product, praises the seamless transition from discovery to delivery tasks within Miro.
   • Highlights the alignment and efficiency benefits due to integrated workflows.

2. Miro Leadership Insights

   • Jeff Chow, Miro CPTO, emphasizes the role of Intelligent Canvas in enhancing productivity and innovation.
   • Discusses the importance of a unified workspace for critical decision-making and faster market delivery.

Miro's Intelligent Canvas is set to redefine how teams collaborate and innovate. By integrating AI, enhancing user experience, and offering customizable workflows, Miro empowers teams to bring products and services to market more efficiently.

New Content Inspection and AI Models Enhance Fortra's Integrated Cloud-Based Email Security Solution

Fortra, a global leader in cybersecurity software and services, has announced significant enhancements to its integrated cloud-based email security solution, Cloud Email Protection. These updates aim to bolster defenses against advanced email threats, including business email compromise (BEC) and impersonation attacks.

New Features in Cloud Email Protection

1. Optical Character Recognition (OCR)

   • Malicious Content Detection: Identifies threats embedded in images, including QR codes, enhancing protection against sophisticated phishing attempts.

2. Active Content Detection

   • Malicious Code Detection: Uncovers harmful code within messages, links, and attachments, providing an extra layer of security against dynamic email threats.

3. AI Detection of Service Abuse

   • Legitimate Service Threats: Identifies threats originating from reputable online services, mitigating risks from email threats that bypass traditional defenses.

4. AI Detection of Spam Accounts

   • Spam and Abuse Prevention: Enhances protection against spam accounts and related malicious activities, improving overall email security.

5. Dashboard Improvements

   • Enhanced Visualization: New trending visuals and sorting options display recent brand imposters, spoofed domains, and frequently targeted individuals, offering better insights into email security threats.

Leadership Insights

1. Kate Bolseth, CEO

   • Commitment to Innovation: Emphasizes Fortra’s focus on delivering advanced protection through continual enhancements to its cybersecurity solutions.

2. Cary Hudgins, Managing Director

   • Comprehensive Security: Highlights the improved capabilities of Cloud Email Protection, positioning it as a robust solution against emerging email threats.

Industry Recognition

1. The Radicati Group

   • Top Player in Email Security: Acknowledges Fortra’s leadership in the email security space.

2. Cybersecurity Excellence Award

   • Recognition for Email Security: Further validates Fortra’s excellence in providing effective email security solutions.

Fortra's latest enhancements to Cloud Email Protection reinforce its position as a top provider of email security solutions. With features like OCR, active content detection, and advanced AI models, Fortra is set to offer comprehensive and adaptive protection against evolving email threats.

Team behind Merkle’s rise makes strategic acquisition of global B2B agency to form the world’s first Growth Services Provider

Trilliad is thrilled to announce the acquisition of Just Global, an award-winning B2B marketing agency. This strategic move propels Trilliad’s mission to create the world’s first Growth Services Provider, bridging the gap between the offices of the CMO and CRO within global Enterprise B2B brands.

1. Just Global's Market Leadership:

• Renowned for its full-funnel Connected Experience approach.
• Integration of strategy, media, creative, ABM, and analytics on a global scale.
• Numerous "B2B Agency of the Year" accolades.
• Sustained growth and leadership in B2B marketing.

2. Trilliad’s Vision and Leadership:

• Led by industry pioneers David Williams and Craig Dempster, former CEOs of Merkle.
• Aim to revolutionize the intersection of marketing and sales.
• Enhance marketing efficiency and boost seller productivity.
• Reduce Customer Acquisition Costs.

3. Strategic Alignment:

• Brandon Friesen remains CEO of Just Global.
• Existing leadership team to continue strategy and operations under Trilliad.
• Strategic leap forward for Just Global’s mission to become the world’s most influential B2B agency.

4. Synergy Between Marketing and Sales:

• Marketing and sales melding in the B2B enterprise.
• CMOs and CROs sharing revenue goals.
• Integration of AdTech, MarTech, and SalesTech.
• Data- and tech-enabled services supporting connected worlds.

5. Leadership Insights:

• Friesen highlights the strategic importance of the acquisition.
• Craig Dempster emphasizes the competitive edge from aligning marketing and sales.
• Importance of unified performance and real results for B2B brands globally.

6. Future Growth and Expansion:

• Acquisition marks Trilliad’s second of 2024, following the addition of Sercante.
• Plans for additional growth throughout the year.
• Transforming business performance for B2B brands worldwide.

The acquisition of Just Global by Trilliad marks a significant milestone in the evolution of B2B marketing and sales. By creating the first Growth Services Provider, Trilliad aims to revolutionize the industry, driving efficiency and productivity while reducing costs. This strategic move is set to transform the landscape for B2B brands globally, positioning Trilliad and Just Global at the forefront of innovation and performance.

Schloss brings over 25 years of transformative leadership to enhance Parasoft's market strategy and customer-focused innovation initiatives.

News Highlights

• Parasoft appoints Joanna Schloss as the new Chief Marketing Officer, leveraging her extensive career in catalyzing success for Global 500 companies and startups.

• Schloss will utilize her combined expertise in marketing and engineering to align Parasoft's go-to-market strategy with a strong focus on customer needs and innovation.

• Parasoft CEO Elizabeth Kolawa welcomes Schloss, highlighting her strategic vision and proven track record in expanding market presence and driving business success.

Parasoft, a global leader in software testing and quality solutions, proudly announces the appointment of Joanna Schloss as its new Chief Marketing Officer (CMO). With an impressive career spanning over 25 years, Schloss is set to bring transformational growth to Parasoft, leveraging her extensive experience with both Global 500 companies and startups.

1. Role and Responsibilities:

- Overseeing Parasoft's Global Marketing team.

- Leading the advancement of Parasoft's next phase of rapid growth.

- Shaping an expanded go-to-market strategy.

- Showcasing product innovation.

- Enhancing market awareness.

- Deepening customer engagement.

2. Strategic Vision and Goals:

- Driving Parasoft's entry into new markets.

- Capitalizing on emerging opportunities.

- Leveraging AI for automated testing solutions.

- Pioneering the next era of software development.

3. Background and Achievements:

- Over 25 years of experience in the tech industry.

- Significant achievements in testing, AI, big data analytics, and open source technologies.

- Previous roles at SmartBear and Dell.

- Proven track record in product marketing, developer relations, and data insights.

4. Leadership Perspective:

- Schloss’s enthusiasm for technology and innovation.

- Commitment to secure, compliant, and purpose-driven products.

- Focus on fostering genuine loyalty in the customer base.

5. Leadership Team and Company Vision:

- Elizabeth Kolawa, CEO of Parasoft, expresses excitement for Schloss’s appointment.

- Strategic vision for marketing efforts and market expansion.

- Anticipation of Schloss’s impact on growth and success.

Joanna Schloss’s appointment as CMO marks a significant milestone for Parasoft. Her vast experience and strategic vision are set to drive Parasoft’s growth, enhance market presence, and lead the industry in innovative software testing solutions. To learn more about Joanna Schloss and the leadership team, visit Parasoft's Leadership Page.