New vice president of product and head of design to help leading enterprises like Salesforce, Zoom and Pitney Bowes better incorporate the voice of the customer at scale

Productboard, a leader in AI-powered, customer-centric product management, has unveiled significant advancements to its platform and announced two key executive hires. These updates are designed to enhance Productboard's offerings for its extensive customer base, particularly targeting larger organizations seeking to leverage AI effectively. With the latest AI features, Productboard now stands out as the only platform providing seamless integration of customer feedback for continuous product discovery at scale.

1. Platform Advancements with AI Integration:

   • Continuous Product Discovery:
     • Productboard has integrated advanced AI capabilities that automate the categorization of customer feedback, linking it to relevant feature ideas and identifying trending topics.
     • The AI-driven platform now enables the writing of feature specifications based on summarized user feedback, significantly reducing the time product teams spend on data analysis.
   • Enhanced Enterprise Support:
     • The platform has been rearchitected to support large-scale deployments, accommodating hundreds of product initiatives and vast volumes of customer feedback.
     • Features include automated prioritization of product efforts and improved strategic planning capabilities, aligning with enterprise goals and boosting customer satisfaction.

2. Impact on Product Teams and Business Outcomes:

   • Increased Efficiency and Productivity:
     • Companies like MDprospects have reported a 40% reduction in manual tracking time and a 30% boost in team productivity due to Productboard’s centralized feedback system.
     • The platform has also contributed to a 20% improvement in customer satisfaction scores by enabling more responsive and targeted product updates.
   • Strategic Benefits:
     • Productboard’s AI enhancements allow teams to focus more on strategy and less on data management, fostering better decision-making and more impactful product development.

3. New Executive Hires to Drive Innovation:

   • Christian Marek – Vice President of Product:
     • Marek joins Productboard from DocuSign, where he drove significant user growth and product innovation. His expertise is expected to enhance Productboard’s product strategy and value for enterprise customers.
   • Benjamin Sanders – Head of Design:
     • With over 23 years of experience and a background with Atlassian, Sanders brings a strong focus on user experience. His role will involve advancing Productboard’s design strategy to better meet the needs of its users.

Productboard’s latest advancements in AI and the addition of industry veterans Christian Marek and Benjamin Sanders position the company for continued growth and innovation in product management. By integrating AI for continuous product discovery and expanding its leadership team, Productboard is set to deliver even greater value to its customers, supporting their efforts to bring market-leading products to fruition more efficiently.