Powered by SafeGuard Privacy, the Platform Offers Efficient, Scalable, and Industry-Specific Privacy Diligence for the Digital Advertising Industry

With 19 comprehensive state privacy laws currently in effect and more on the horizon, digital advertising has officially become a regulated industry. The changing legal landscape emphasizes accountability and transparency, particularly in conducting due diligence on partners who handle personal information in digital ad transactions. To address these challenges, the Interactive Advertising Bureau (IAB) has launched the IAB Diligence Platform, powered by SafeGuard Privacy. This platform offers a practical solution for third-party privacy due diligence, accessible to the entire digital advertising industry.

1. Overview of the IAB Diligence Platform:

   • The IAB Diligence Platform is designed to meet the growing need for third-party privacy due diligence in digital advertising.
   • It is available to brands, agencies, ad tech companies, publishers, and platforms across the industry.

2. Key Features of the Platform:

   • Advertising Industry-Specific Questions:
     • IAB working groups have developed standardized, industry-specific questionnaires tailored to digital advertising data flows and business use cases.
   • Efficiency and Scalability:
     • The platform streamlines the diligence process by allowing users to complete relevant questionnaires once and share them with current and prospective partners, reducing repetitive tasks and saving time.
   • Comprehensive Compliance:
     • The platform addresses current state privacy laws, including the Protecting Americans' Data from Foreign Adversaries Act and industry compliance initiatives like the Multi-State Privacy Agreement (MSPA).

3. The Importance of Proactive Compliance:

   • David Cohen, CEO of IAB:
     • Stresses the importance of getting ahead of legal responsibilities and being proactive rather than reactive in privacy compliance.
   • Michael Hahn, EVP, General Counsel, IAB & IAB Tech Lab:
     • Highlights the necessity of third-party risk management in determining liability under state privacy laws.

4. Collaboration and Industry Support:

   • The development of the IAB Diligence Platform was a collaborative effort, involving industry privacy lawyers and law firms within the Privacy Implementation and Accountability Task Force (PIAT).
   • Companies like Adform, Hershey, and Raptive actively supported the platform’s development, recognizing its potential to streamline compliance and enhance data protection.

5. Real-World Impact on Digital Advertising:

   • John Piccone, Regional President, Americas, Adform:
     • Points to the platform's ability to streamline vendor due diligence, particularly for companies working with numerous partners.
   • Vinny Rinaldi, Head of Media, U.S. CMG & Salty, Hershey:
     • Notes how the platform helps manage privacy regulations and ensures advertising partners meet high data protection standards.
   • Paul Bannister, Chief Strategy Officer, Raptive:
     • Emphasizes the platform's role in centralizing compliance across multiple partners, keeping companies proactive in their privacy efforts.

The IAB Diligence Platform is a groundbreaking tool for the digital advertising industry, offering a comprehensive and scalable solution for third-party privacy due diligence. As privacy laws continue to evolve, this platform empowers businesses to stay ahead of their legal obligations, ensuring compliance and maintaining high data privacy standards. By adopting the IAB Diligence Platform, companies can confidently navigate the complexities of digital advertising in a regulated environment.