mrge, a leading intelligent platform for Commerce Advertising, has announced its acquisition of MaxBounty, a top-tier performance marketing network based in Ottawa, Canada. This strategic move marks the fifth acquisition by mrge, further solidifying its position as a global leader in Commerce Advertising. Backed by Waterland Private Equity, this acquisition aims to integrate MaxBounty's expertise into mrge’s comprehensive platform, driving growth for advertisers, publishers, and networks worldwide.

1. Overview of mrge's Strategic Growth:

   • mrge is committed to unifying Commerce Advertising solutions into a global platform.
   • The acquisition of MaxBounty enhances mrge’s presence in key markets, including the USA, EU, and SEA regions.
   • Supported by Waterland Private Equity, mrge has experienced 5x topline growth over the past two years.

2. MaxBounty's Expertise and Market Leadership:

   • Founded in 2004, MaxBounty is a renowned performance marketing network with a focus on CPA, CPL, and CPI campaigns.
   • The network boasts 3,000 advertisers and 16,000 publishers, with a strong emphasis on market research, finance, and e-commerce sectors.
   • Recognized as the #1 CPA Network by mThink Blue Book and OfferVault, MaxBounty excels in retaining large advertisers through dedicated account management and a strong ROI focus.

3. Synergy and Enhanced Capabilities:

   • The acquisition enriches mrge’s product offerings, particularly in the cost-per-lead and cost-per-action segments.
   • MaxBounty’s expertise and resources will be integrated into mrge’s global platform, offering enhanced services and innovative solutions to clients.
   • The acquisition is expected to accelerate mrge’s growth trajectory and strengthen its market position in Commerce Advertising.

4. Leadership Insights on the Acquisition:

   • Dave Reed, CEO of mrge, highlights the importance of this acquisition in advancing mrge’s mission to become the world's leading platform for Commerce Advertising.
   • Matt McEvoy, CEO of MaxBounty, expresses confidence in mrge’s ability to support MaxBounty’s growth and expand its offerings in a consolidating market.
   • Dr. Daniel Shapiro, Principal at Waterland Private Equity, emphasizes the strategic importance of expanding mrge’s reach in North America through this acquisition.

5. Future Outlook and Market Expansion:

   • The acquisition of MaxBounty is a significant step in mrge’s continued expansion and success in the global Commerce Advertising market.
   • With a focus on integrating MaxBounty’s strengths, mrge aims to provide more tailored and effective solutions to its global clientele.
   • The collaboration between mrge and MaxBounty is expected to drive innovation and growth across multiple sectors, including finance, consumer insights, and e-commerce.

The acquisition of MaxBounty by mrge marks a pivotal moment in the evolution of Commerce Advertising. By integrating MaxBounty’s expertise and resources, mrge is poised to offer more comprehensive and innovative solutions to advertisers, publishers, and networks around the world, further cementing its position as a global leader in the industry.