PurpleLab®, a leading healthcare analytics platform renowned for its extensive medical and pharmaceutical databases, has launched Audience Builder. This innovative tool simplifies the use of complex healthcare data for advertisers and digital media buyers, offering a privacy-safe and HIPAA-compliant solution for media planning and audience management.

1. Overview of Audience Builder:

   • Purpose: To simplify media planning, audience creation, and distribution using healthcare data.
   • Features: Privacy-safe, HIPAA compliant, and no-code platform with advanced audience metrics.

2. Key Features and Benefits:

   • HealthNexus Platform: Enables flexible, data-driven collaboration across omnichannel campaigns without extensive healthcare knowledge.
   • Audience Creation: Allows users to build and refine audiences using claims data, with near real-time size estimates.
   • Automated Modeling System: Includes quality assurance measures to protect sensitive conditions and ensure accurate audience sizes.
   • Centralized Tracking Hub: Organizes distributed audiences, provides status updates, version control, and manages multiple campaigns.
   • Ease of Use: Simplifies the creation and activation of direct-to-consumer (DTC), healthcare provider (HCP), and National Provider Identifier (NPI) audiences.
   • Clinically Curated Audiences: Access to over 1000 modeled audiences refreshed by clinical experts for accuracy and relevance.

3. Advantages for Advertisers:

   • Enhanced Flexibility and Speed: Streamlined process for creating and activating audiences.
   • Informed Decision-Making: Near real-time audience size estimates for accurate campaign launches.
   • Efficient Campaign Management: Tools for managing and tracking multiple campaigns.

4. Leadership Insights:

   • Colin Jacobsen, Vice President Product, Advertising at PurpleLab: Highlights Audience Builder as a significant advancement in healthcare data use, emphasizing the platform's commitment to simplifying audience generation and activation.

5. Implementation and Use:

   • Capabilities: Ideal for building tailored healthcare audiences and distributing them to top-tier media partners.
   • Integration: Facilitates efficient planning, execution, and measurement of healthcare advertising campaigns.

PurpleLab’s Audience Builder offers a transformative approach to leveraging healthcare data for advertising. By providing an intuitive, privacy-safe, and efficient platform, it empowers media buyers to create and manage audiences with greater ease and accuracy, enhancing their ability to execute successful healthcare campaigns.