OpenX Technologies, Inc., a leading omnichannel supply-side platform, has announced the promotion of Matt Sattel to Chief Revenue Officer (CRO). In his new role, Sattel will oversee strategic partnerships and revenue operations while continuing to lead the buyer development team, driving OpenX’s growth and innovation in the programmatic advertising space.

Matt Sattel's Contributions and Experience

• Leadership in Buyer Development: Sattel has played a pivotal role in evolving OpenX’s exchange to cater to unique buyer needs, establishing the company as a leader in supply-side curation. He was key in the development of buy-side advertising products and innovations like TV by OpenX and the default removal of MFA from deals.
• Career Growth at OpenX: Sattel joined OpenX as VP of Sales and Partnerships, quickly advancing to SVP, Global Buyer Development, where he grew the team by 5x. His strategic focus on co-innovation with major buyers has significantly contributed to OpenX’s market position.
• Industry Expertise: With over a decade of experience, Sattel has held senior roles at companies including MiQ, Samba TV, Speakr, and xAd, Inc., earning recognition as a thought leader in programmatic buying.

CEO’s Statement

John Gentry, CEO of OpenX, praised Sattel’s leadership, stating, "Matt has built an impressive buyer development team from both a commercial and a solutions perspective. His focus on co-innovation with our largest buyers has significantly fueled our growth, and I’m pleased to see him take on this new role in the C-suite. Matt’s strong leadership, both within his team and at the executive level, makes him ideal for this role."

Sattel’s Vision as CRO

As CRO, Sattel aims to continue expanding OpenX’s differentiated product offerings, grow revenue, and foster a collaborative culture within his teams. Sattel expressed pride in the team and culture built at OpenX, stating, "OpenX’s position as a leader in innovation allows us to deliver tremendous value to buyers, and I’m looking forward to continuing to drive success for our partners in this role and well into the future."

Matt Sattel’s promotion to Chief Revenue Officer underscores OpenX’s commitment to driving innovation and growth in the programmatic advertising landscape. With his extensive experience and proven leadership, Sattel is poised to further strengthen OpenX’s market position and enhance its value to partners.