Company to Present at ESOMAR Congress 2024 in Athens, Greece on Sep 10, 2024

Prodege, a leading consumer marketing and insights platform, announces the launch of its new conversational AI feature. This innovative product, following extensive testing with Fortune 500 brands, enhances qualitative research by enabling real-time interactions and longitudinal studies with global participants.

1. About Prodege’s New Conversational AI Feature:

   • Functionality: Facilitates multiple real-time interactions and revisits the same surveyed group later.
   • Advancements: Moves beyond traditional surveys to offer a scalable, quantitative approach to qualitative research.

2. Benefits and Innovations:

   • Qualitative to Quantitative Transformation: Provides deeper insights into participants' feelings, emotions, actions, and loyalties.
   • Global Reach: Engages a diverse, global sample for comprehensive data collection.
   • Enhanced Understanding: Offers an understanding of the WHY behind the WHAT.

3. Leadership Insights:

   • Andre Leb, Chief Business Marketing Officer: Highlights the leap in efficiency and scale brought by the new conversational AI feature.
   • Chuck Davis, CEO: Describes the feature as a transformative tool for audience engagement and data collection.
   • Heather O’Brien, Global Research Solutions Architect: Will present insights on AI-powered human interactions at ESOMAR Congress 2024.

4. Key Insights from O’Brien’s Study:

   • Quality of Input: Emphasizes the importance of engaged respondents for high-quality data output.

Prodege’s conversational AI feature represents a significant advancement in consumer marketing technology, enabling more effective and scalable qualitative research. With its ability to interact with global participants and deliver deep insights, this tool is set to revolutionize how clients engage with audiences and collect valuable data.