Santa Cruz Software has officially launched Version 1 of BannersUI, an advanced ad design automation tool that integrates with Digital Asset Management (DAM) systems and the BrandingUI portal. BannersUI simplifies the creation, resizing, and reformatting of static, animated, and video ads for platforms like Facebook, Instagram, and Google Ads. This release introduces new video and animation capabilities to enhance multi-channel marketing campaigns.

1. What is BannersUI? BannersUI is an advanced tool that automates the design, resizing, and reformatting of ads for various digital platforms, such as Facebook and Google Ads. It integrates with DAM systems and BrandingUI, enabling seamless automation for marketing teams.

2. Key Features of BannersUI V1:

   • Video & Animation Support: The new version includes features for creating dynamic, animated, and video ads, expanding marketing possibilities across multiple platforms.
   • Cascading Brandkits: This feature ensures brand consistency by allowing the creation and management of sub-brandkits that align with the parent brand, perfect for multi-brand campaigns.
   • DAM Integration: BannersUI's integration with DAM systems streamlines the ad creation process directly within the existing DAM workflows, offering automated resizing and reformatting.

3. Benefits of Using BannersUI:

   • Efficiency in Design Automation: Automates time-consuming tasks like resizing and reformatting ads, allowing designers to focus on high-value creative work.
   • Multi-Channel Campaign Optimization: Creates multiple ad sizes and formats for platforms like Instagram, Facebook, and Google Ads without manual effort.
   • Brand Consistency at Scale: Cascading brandkits help maintain consistent branding across sub-brands and departments, ensuring compliance across marketing campaigns.

4. Future Developments: AI-Assisted Layout: Later this year, Santa Cruz Software plans to release a beta version of BannersUI that will feature AI-assisted layout suggestions, enhancing both speed and creativity for marketing teams. This feature will be part of Santa Cruz Software Labs, an AI-driven division focused on advancing creative operations ethically.

5. CEO’s Perspective: Mark Hilton, CEO of Santa Cruz Software, highlighted the impact of BannersUI, saying, "BannersUI is a game-changer, helping design teams automate workflows and meet platform-specific ad requirements faster while maintaining brand standards."
   
   

With the release of BannersUI V1, Santa Cruz Software empowers marketing teams to streamline ad creation across platforms through automation and seamless integration with DAM systems. The tool's advanced features, including video support and cascading brandkits, ensure efficiency and brand consistency, enabling teams to focus on creative tasks that drive results.