Reduce the time and effort spent managing compliance by up to 60% and stay ahead of regulatory change with 50+ out-of-the-box frameworks

OneTrust, a leader in responsible data and AI management, has announced the expansion of its Compliance Automation offering. This innovative solution now supports over 50 out-of-the-box frameworks, simplifying how organizations prepare for regulatory requirements like SOC 2, ISO 27001, GDPR, and DORA. Compliance Automation consolidates manual tasks into streamlined processes, helping businesses enhance efficiency, scalability, and audit-readiness.

1. Driving Compliance Efficiency with Automation

• Compliance Automation reduces compliance efforts by up to 60%, helping teams manage complex regulatory requirements with ease.
• OneTrust's shared evidence framework consolidates multiple compliance standards into one system, automating traditional manual tasks.
• Teams can leverage AI-powered tools and dynamic reporting for real-time compliance tracking and preparation.

2. Streamlining Compliance with 50+ Frameworks

• Compliance Automation offers over 50 out-of-the-box frameworks, reducing the learning curve for compliance teams and minimizing high-cost resources.
• It provides automated project management and operational guidance, enabling organizations to scale resources and optimize workflows.
• The tool covers a broad spectrum of standards, ensuring organizations stay ahead of evolving regulations.

3. Unified Platform for Privacy and Security Compliance

• The expanded OneTrust platform unifies privacy and security compliance into a central system, eliminating redundant tasks.
• With enhanced visibility across third-party operations, businesses can streamline compliance efforts and maintain data security throughout their processes.
• The Trust Profile and AI-powered questionnaire response features simplify demonstrating compliance to customers and partners.

4. Optimizing Compliance Processes to Accelerate Innovation

• Compliance Automation enables faster audit-readiness and minimizes time spent researching requirements or collecting evidence.
• By automating privacy and security operations, organizations can focus on innovation while ensuring responsible data and AI usage.
• This integrated solution supports both small businesses and large enterprises, offering scalability and flexibility in compliance management.

OneTrust’s expanded Compliance Automation empowers organizations to simplify compliance processes, reduce manual workloads, and stay aligned with regulatory standards. With 50+ frameworks, automated project management, and enhanced visibility, this solution revolutionizes compliance management, allowing businesses to focus on innovation without compromising on responsibility.

DreamHost®, a leading provider of web hosting and Managed WordPress services, has unveiled DreamHost Liftoff, an AI website builder designed to create fully customized WordPress sites in seconds. Available at no extra cost to DreamHost customers, Liftoff combines WordPress's flexibility with the power of AI, enabling users of any skill level to build professional websites quickly and easily.

1. AI-Powered Website Creation in Seconds

• DreamHost Liftoff generates personalized WordPress websites by asking users a few simple questions.
• It eliminates the need for developers, allowing small businesses and entrepreneurs to build professional websites on their own.

2. Key Features of DreamHost Liftoff

• One-Click Installation: Liftoff is integrated directly with DreamHost’s WordPress Install Assistant, offering quick setup with no additional cost.
• Content Creator: Users can generate and edit website content, including copy and images, directly within WordPress using AI tools. Millions of stock images are also available for selection.
• Design Library: Hundreds of beautifully designed, WordPress-native components simplify customization for users, allowing a streamlined design process.

3. Optimized Performance and Security

• Liftoff is built with native WordPress components, ensuring optimal performance, security, and data portability. It does not include the bloat commonly associated with third-party website builders.
• DreamHost Liftoff supports complete data ownership, ensuring that users have full control over their content and are not locked into proprietary systems.

4. Why Liftoff is a Game-Changer

• Liftoff removes the common barriers of time and complexity in website creation, making it ideal for small businesses, online portfolios, and e-commerce storefronts.
• Its seamless integration with DreamHost’s WordPress hosting ensures that users get the best-in-class performance and security.

DreamHost Liftoff is an innovative AI-powered website builder that empowers users to create personalized, professional websites in seconds without any technical expertise. By blending WordPress’s flexibility with powerful AI tools, DreamHost Liftoff offers unmatched performance, ease of use, and data control, turning website-building dreams into reality.

The solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns

Today, Roku, the leading TV streaming platform in the U.S.*, announced the debut of Roku Ads Manager, a groundbreaking self-service solution tailored for Connected TV (CTV) performance. As TV ad spending continues to shift from traditional linear formats and digital-native marketers seek new avenues beyond search and social media, Roku Ads Manager is crafted to meet these evolving needs and help growth marketers thrive.

1. Key Features of Roku Ads Manager

• Optimization and Performance: Leveraging Roku’s extensive CTV reach, the platform offers advanced insights and technology for driving both brand awareness and bottom-of-funnel engagement.
• Efficiency and Competitive Pricing: Roku’s direct premium inventory allows for competitive CTV pricing, maximizing spending efficiency without incurring third-party fees.
• Action Ads: New interactive video overlays enable marketers to engage viewers with actionable options, such as sending themselves a text message while watching an ad.
• Shopify Checkout Integration: Shopify merchants can now create self-service shoppable ads, allowing users to complete purchases on-screen using their Roku remote.

2. Innovative Ad Formats

• Interactive Overlays: Roku Ads Manager introduces interactive features like Action Ads, enhancing viewer engagement and providing new ways for consumers to interact with advertisements.
• Shoppable Ads: The integration with Shopify allows for on-screen checkouts, blending commerce with content and creating a seamless shopping experience.

3. Benefits for Marketers

• Seamless Experience: Designed for ease of use, Roku Ads Manager provides a familiar buying experience akin to search and social media platforms, making it accessible for marketers of all sizes.
• Enhanced Reach: Roku’s platform helps brands reach new audiences with incremental ad inventory, improving conversion rates over time.

4. Quotes for Attribution

• Louis Chong, Paid Acquisition Manager, Acorns: “CTV is a rapidly expanding category, and Roku is uniquely placed to provide new incremental ad inventory to reach new audiences. A consistent CTV presence tends to generate stronger CVR over time. With Roku’s ability to connect with relevant demographics, it just makes sense to have Roku part of the CTV mix.”
• Hobson Brown, Co-Founder, Criquet Shirts: “Roku Ads Manager made it incredibly easy for Criquet Shirts to enter the CTV space. The platform’s intuitive setup and unique interactive ad formats allowed us to quickly create and launch campaigns, all while effectively reaching key geos and audiences on the big screen.”

Roku Ads Manager represents a significant advancement in CTV advertising, offering growth marketers a powerful, self-service tool to enhance their campaigns. With features like interactive ad overlays and Shopify integration, Roku Ads Manager provides a streamlined, cost-effective solution for reaching and engaging audiences in the evolving TV landscape.

Mitel selects Zoom to jointly develop an exclusive hybrid offering with bi-directional capabilities between Zoom Workplace and Mitel communications platforms; enables Mitel customers with a path to transition to Zoom UCaaS on their terms

Zoom Video Communications, Inc. and Mitel, a global leader in business communications, have announced a groundbreaking partnership to deliver a hybrid cloud solution tailored for modern enterprises. This collaboration integrates Zoom Workplace and Zoom AI Companion with Mitel’s flagship communications platform, offering a seamless, secure, and highly collaborative experience for businesses worldwide.

1. The Need for Hybrid Cloud Solutions

• Evolving Work Environments: With 82% of leaders planning more flexible work styles in the next two years*, the demand for versatile and modern communication solutions is growing.
• Hybrid Approach: 91% of enterprises prioritize a hybrid approach to balance flexibility with control and security in their communications**.

2. Features of the Zoom-Mitel Partnership

• Integrated Communication Experience: The partnership provides a fully embedded experience, eliminating the need for add-ons or plug-ins. Key features include UC and mobile app integration, advanced business process capabilities, and hardware device-level integration.
• Zoom AI Companion: Users will benefit from access to Zoom AI Companion, Meetings, Team Chat, and more, enhancing their collaboration experience while leveraging existing Mitel investments.
• Zoom Phone Integration: The solution includes support for Mitel PBX platforms, whether deployed on-premises or in the cloud.

3. Partnership Benefits

• Exclusive UCaaS Offering: Zoom is established as Mitel’s exclusive UCaaS provider, allowing Mitel’s sales teams and over 7,000 partners to offer a Zoom-first experience or assist with migrations to Zoom.
• Enhanced Flexibility: The solution addresses the growing need for hybrid capabilities that integrate seamlessly across on-premises and cloud models, providing both flexibility and control.
• Advanced Capabilities: The joint solution will be available in the first half of 2025, with ongoing enhancements planned as part of a multi-phase partnership strategy.

4. Executive Quotes

• Eric S. Yuan, Founder and CEO of Zoom: “Together, Zoom and Mitel are now able to address the largest segment of today’s communications market, particularly in EMEA, strengthening growth potential and enabling more users worldwide to reimagine the ways in which they work.”
• Tarun Loomba, President and CEO of Mitel: “Partnering with Zoom strengthens our ability to deliver flexible and innovative solutions for customers around the world, enhancing our ability to support the complex needs of today’s distributed workforce.”

5. Industry Insight

• Dave Michels, Founder and Lead Analyst, TalkingPointz: “The partnership brings the best of hybrid communication to market, offering a seamless solution without integration burdens. It addresses the need for flexibility, control, and resilience in modern business communications.”

The strategic alliance between Zoom and Mitel marks a significant advancement in hybrid cloud communications, offering a powerful solution that integrates the strengths of both platforms. This partnership aims to meet the evolving needs of enterprises, providing a flexible, secure, and highly collaborative environment to enhance business productivity.

The BigTravel accelerator will leverage BigCommerce’s open, composable platform to empower travel agents and enhance the traveler experience

BigCommerce, a leader in open SaaS and composable ecommerce platforms, has teamed up with Ubique Digital to unveil BigTravel, a state-of-the-art solution crafted to transform travel industry operations and elevate customer experiences. With travel and tourism projected to contribute $11.1 trillion to the global GDP in 2024*, BigTravel aims to simplify the complexities of this vast industry and address the technology gaps faced by travel agencies and aggregators.

1. The Challenge in the Travel Industry

• Complex Industry Landscape: The travel industry encompasses a multitude of services including transportation, lodging, and excursions, often managed by disparate legacy systems.
• Integration Difficulties: Travel agencies face challenges integrating with fragmented systems and complex booking processes, hindering their ability to deliver a cohesive customer experience.

2. BigTravel Features and Benefits

• Unified Interface: Provides a single platform for managing customer inquiries and bookings across various channels, streamlining workflows for travel agents.
• Automation and Efficiency: Automates routine tasks, allowing agents to concentrate on high-value interactions and simplify the creation of custom travel packages.
• Personalized Customer Experience: Utilizes BigCommerce’s analytics to offer tailored experiences and targeted promotions, moving away from generic approaches.

3. Enhanced Travel Booking and Operational Efficiency

• Seamless Booking Process: BigTravel offers mobile-optimized storefronts and sophisticated search and booking experiences, ensuring a smooth process for travelers across devices.
• Unified Brand Experience: Ensures consistent brand presentation across all touchpoints, addressing the issue of fragmented experiences.
• Headless Framework: Leverages the BigCommerce Catalyst storefront architecture for flexible and efficient marketing content changes.

4. Real-Time Adaptability and Integration

• Real-Time Control: Allows for instant strategy adjustments, improving upon traditional static pricing models.
• Fast Implementation: Reduces the time and cost of technology migration from legacy systems to a modern open SaaS platform.
• Pre-Integrated Channels: Facilitates inventory listing across social, advertising, and remarketing channels, optimizing ad performance and reducing costs.

5. Industry Expert Opinions

• Christopher J. Cook: “A solution that combines frontend flexibility with powerful ecommerce features is crucial in today’s competitive travel market. BigTravel is set to significantly benefit travel companies of all sizes.”
• Nandakumar Balasubramanian, Partner at Ubique Digital: “BigCommerce’s platform, with its openness and composability, is the ideal backend engine for delivering an exceptional frontend experience. This partnership represents a major advancement for the travel and tourism sector.”

The introduction of BigTravel by BigCommerce and Ubique Digital marks a significant evolution in the travel industry, offering a unified, flexible, and efficient solution that addresses the challenges faced by travel agencies and aggregators. By streamlining operations and enhancing customer experiences, BigTravel aims to drive growth and reduce costs while delivering a superior booking process.

Self-Service Platform Empowers Software Companies to Create High-Quality Developer Content 10x Faster

CortexClick, an innovator in AI-assisted marketing tools, has unveiled its new self-service content generation platform, designed specifically for developer tools, cloud services, and enterprise SaaS companies. This platform empowers businesses to produce top-notch content—including blog posts, tutorials, landing pages, and technical documentation at an unprecedented speed and scale.

1. Unique Challenges of Developer Marketing

• Specialized Content Needs: Developer audiences require highly technical and specific content that traditional marketing tools may not adequately address.
• Efficiency Demands: Marketing teams need tools that can scale quickly and handle the complexity of developer-centric content.

2. Key Features of CortexClick

• LLM-Powered Content Editor: Generates high-quality blog posts from simple titles with AI-assisted refinement and editing.
• GitHub Integration: Streamlines pull requests and accelerates review processes with AI-generated suggestions.
• Automated Knowledge Base Management: Simplifies the ingestion and updating of marketing materials, developer docs, and blogs.
• Custom AI Agents (Cortexes): Allows configuration of AI agents to align with brand voice and specific marketing tasks.
• Enterprise Chat: Enhances customer-facing experiences and internal tools with chat functionality integrated with your knowledge base.
• Developer API and SDK: Provides powerful backend tools for building custom integrations and applications.

3. Impact on Developer Marketing

• Scaling Content Creation: CortexClick enables teams to produce technical content efficiently, with a reported 75% reduction in content production time according to Matt Bowers, former head of SEO at Zapier and Zillow.
• Enhanced Content Quality: Utilizes multi-agent workflows and real-time web research to generate superior content.
• Human-in-the-Loop Review: Ensures that AI-generated content is reviewed and refined by human experts to maintain quality and relevance.

4. Pricing and Accessibility

• Pay-As-You-Go Model: Offers immediate content generation capabilities without lengthy sales processes or commitments, making it accessible for companies of all sizes.

Quotes for Attribution:

• Evan Boyle, CEO of CortexClick: “CortexClick is not just another AI writing tool. We've built a comprehensive platform that understands the unique challenges of marketing to developers.”
• Ethan Chan, CEO of Allium: “CortexClick allows our team to scale technical content creation with just one person using their generative AI platform.”
• Matt Bowers, SEO Consultant: “SEO teams can cut content production time by around 75% with CortexClick.”

CortexClick’s new platform addresses the specific needs of developer marketing by offering advanced content generation tools that improve efficiency, content quality, and scalability. With its innovative features and flexible pricing model, CortexClick is set to significantly enhance the content production capabilities of developer-focused businesses and SaaS companies.

Findings reveal average daily hours of viewing and session length are on the rise following a post-pandemic dip, while ad fill has declined amid rapid channel growth

Wurl, a leader in the connected TV (CTV) industry, has released The CTV Trends Report 2024. This comprehensive study provides an in-depth analysis of the latest shifts in content and ad experiences on CTV platforms, offering valuable metrics on sessions, ad load, and viewership. The report aims to guide streamers and content providers in making informed business decisions amidst a rapidly evolving CTV landscape.

1. Current Trends in CTV Viewing

• Rising Average Daily Viewing Hours: After a peak during the COVID-19 pandemic, average daily hours of viewing (HOV) are up by 5% in Q3 2024 compared to Q3 2023.
• Increased Session Length: Average session lengths have improved by nearly 7% in Q3 2024 from the previous year, indicating longer viewer engagement.

2. Viewer Engagement and Behavior

• Stable Churn Rates: Churn rates have stabilized, showing a slight downward trend, suggesting that viewers are increasingly sticking with their CTV services.
• Holiday Channel Performance: Holiday channels see a significant spike in viewership during December, with viewership up to four times higher than other months. Interestingly, 25% of viewers continue to engage with holiday content year-round.

3. Advertising Trends and Challenges

• Ad Fill Rate Trends: The ad fill rate in 2024 has seen a decline due to an oversupply in the market. This cyclical and seasonal variation in fill rates highlights the need for strategic ad placements.

4. Opportunities for Innovation

• Discoverability Challenges: Despite increasing engagement, discoverability issues with the Electronic Program Guide (EPG) and user experience persist, presenting opportunities for innovation in CTV platforms.

Quotes for Attribution:

• Ron Gutman, CEO of Wurl: “As one of the largest operators of FAST channels, Wurl is uniquely positioned to recognize viewership habits and help our partners develop strategies to engage their audiences. Our latest insights show climbing engagement on CTV, though growth isn’t where it used to be, highlighting a need for greater innovation.”

Wurl’s CTV Trends Report 2024 provides crucial insights into the evolving CTV landscape, highlighting trends in viewer engagement, session length, and ad performance. With average viewing hours and session lengths on the rise, while ad fill rates experience seasonal fluctuations, the report underscores the need for continuous innovation to address discoverability challenges and optimize the viewer experience.

As part of the Fall 2024 Spotlight at INBOUND, HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub that give marketers new tools for growth

At INBOUND 2024, HubSpot has unveiled a series of groundbreaking updates aimed at transforming how go-to-market (GTM) teams spanning marketing, sales, and service operate. Faced with challenges such as inefficiency and disconnected data, GTM teams are struggling to drive growth. HubSpot’s latest innovations, including Breeze AI, Breeze Intelligence, and agent.ai, are set to revolutionize how these teams manage customer interactions and fuel business growth.

1. Breeze AI: Revolutionizing GTM Efficiency

• Copilot: HubSpot’s new AI companion designed to streamline workflows and simplify tasks.
• Four Breeze Agents: Specialized agents—Content, Social Media, Prospecting, and Customer—each aimed at enhancing specific aspects of GTM activities.
• 80+ Features: Includes content remixing and sales forecasting enhancements embedded across the platform.

2. Breeze Intelligence: Enhancing Data and Buyer Insights

• Data Enrichment: Access to over 200 million buyer and company profiles to enhance records in HubSpot’s Smart CRM.
• Buyer Intent: Tools to identify high-fit prospects and optimize lead conversion.
• Form Shortening: Automates the inclusion of known information to increase conversion rates.

3. Updates to Marketing Hub and Content Hub

• Content Remix: AI-driven tool to repurpose video content into a full campaign.
• Lead Scoring: Identifies high-engagement, high-fit prospects.
• Google Enhanced Conversions: Utilizes first-party data to improve campaign performance.
• Marketing Analytics Suite: Consolidates marketing metrics for faster insights and improved campaign results.

4. HubSpot’s Unified Platform Impact

• Unified Platform Benefits: 89% of customers using a unified platform report daily use across marketing, sales, and service, leading to 107% more leads, 35% more deals closed, and a 28% increase in ticket resolution.
• ROI: 80% of HubSpot customers achieve return on investment within 3 months or less.

5. agent.ai: The Future of AI Agents

• Agent Builder: Enables users to create AI agents for various tasks such as SEO research and competitor analysis.
• Agent Network: With over 47,000 users and 1,700 builders, agent.ai facilitates the creation and hiring of specialized agents for marketing, sales, and service tasks.

Quotes for Attribution:

• Dharmesh Shah, Co-Founder and CTO of HubSpot: “We want to make it exceptionally easy to not only use agents but build and distribute them on our network. Just as Apple said ‘there’s an app for that,’ we say: ‘there’s an agent for that.’”

HubSpot’s latest announcements from INBOUND 2024 promise to address the inefficiencies and challenges faced by GTM teams through innovative tools like Breeze AI, Breeze Intelligence, and agent.ai. These updates are designed to unify and streamline operations, driving growth and improving ROI for businesses.