Litmus, a leader in email marketing, has announced a series of exciting new product features and platform updates designed to enhance the email marketing experience. These additions include Sender Authentication in Litmus Email Guardian, Animated Video and Image Carousels in Litmus Personalize, and more. With these tools, marketers can monitor emails for rendering issues, include engaging video previews, and create dynamic inbox experiences, solidifying Litmus's position as a comprehensive solution for email optimization.

1. Sender Authentication in Litmus Email Guardian:

   • With an average email deliverability rate of only 83.1%, ensuring emails reach the inbox is crucial. Litmus Email Guardian provides always-on authentication monitoring, proactively alerting users to deliverability issues and ensuring compliance with sender requirements from platforms like Google and Yahoo.

2. Animated Video Previews:

   • In a marketing landscape where over 90% of recipients desire more video content, Litmus simplifies video integration. Marketers can now include automatically playing video previews directly within their emails, engaging audiences without added complexity.

3. Animated Image Carousels in Litmus Personalize:

   • These carousels help marketers create captivating and interactive email experiences that boost engagement and personalization, making it easier to capture subscribers' attention.

Enhancements to Existing Features

• Litmus Extension:

  • This Google Chrome extension allows marketers to conduct thorough email testing across 100+ clients while adding open-time personalization elements seamlessly across various ESPs, including Salesforce Marketing Cloud, Oracle Eloqua, and Mailchimp.

• Scratch-Offs:

  • Enhanced customization options for scratch-off and reveal images allow for improved branding and call-to-action optimizations, making landing pages more effective.

• Template Organization:

  • New folders in Litmus Personalize Pro streamline template management, making it easier to locate and update templates as needed.

Insights from Leadership

"In today's complex email landscape, marketers historically have had to juggle multiple technologies to create exceptional emails. At Litmus, we've simplified this process," said Erik Nierenberg, CEO of Litmus. “Our email optimization platform addresses core email marketing challenges, empowering marketers to optimize every send, save time and money, and drive better results. We enable marketers to deliver impactful customer journeys that start in the inbox and extend throughout the marketing lifecycle."

These product updates and enhancements were announced during Litmus Live 2024, the premier annual conference for marketers. With over 6,000 attendees and more than 25 live and on-demand sessions, this year’s event highlighted the latest trends and technologies in email marketing.