Iterable, the AI-powered customer communication platform, has announced the expansion of its partnership with Amazon Web Services (AWS), featuring four key advancements: Smart Ingest for seamless data activation with Amazon Redshift, enhanced email deliverability through AWS SES, AI capabilities leveraging AWS Bedrock, and streamlined procurement via AWS Marketplace. With 85% of Iterable's over 1,200 customers globally leveraging AWS, this partnership significantly enhances personalized customer engagement for top brands like Redfin, IPSY, Priceline, Box, and Hipcamp.

1. Smart Ingest and Redshift Integration: Iterable’s Smart Ingest, developed alongside Hightouch, connects data warehouses like Amazon Redshift with its customer engagement platform. This integration facilitates efficient activation of user data for personalized marketing strategies, boosting the value of Redshift investments and maximizing marketing ROI.

2. AI Innovation through Amazon Bedrock: Iterable is enhancing its Generative AI capabilities using Amazon Bedrock, focusing on large-scale data analysis, natural language processing, and personalization. This development allows Iterable to deliver faster and more accurate predictions, thereby enhancing the value delivered to its marketing community.

3. Streamlined Procurement via AWS Marketplace: Iterable's launch on AWS Marketplace simplifies the procurement process for organizations in the AWS ecosystem, enabling businesses to discover, purchase, and implement Iterable's solutions efficiently, aligning with existing enterprise agreements and billing systems.

4. Enhanced Email Deliverability with AWS SES: The integration with AWS SES significantly boosts email deliverability for Iterable's customers, such as Hipcamp. Marketers can leverage SES to streamline complex email campaigns and develop custom solutions for optimized performance.

Insights from Iterable Leadership

"We're excited about the expanding partnership between Iterable and AWS, as we've seen firsthand the immense value both solutions bring to our marketing team,” said Carina Pederson, Senior Lifecycle Marketing Manager at IPSY. “At IPSY, we're laser-focused on delivering the most individualized and empowering experience for our customers, and Iterable has been key in our personalization strategy."

Shaping the Future of Marketing

Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, emphasized the strategic nature of this alliance: "Our collaboration with AWS transcends a typical tech partnership—it's a strategic alliance driving innovation and exceptional value." This partnership promises to yield cutting-edge solutions that address industry challenges and exceed customer expectations.

Commitment to Continuous Innovation

Iterable is dedicated to enhancing its team’s AWS proficiency, with an impressive 85% of its Solutions Architecture team currently AWS Certified, aiming for 100% by year-end. The team is also exploring new applications that combine Iterable and AWS technologies, such as the integration of AWS Translate to improve content localization across global markets.

The expanded partnership between Iterable and AWS presents significant opportunities for innovation and value creation in customer communication, empowering brands to deliver personalized and globally relevant experiences at scale.