DOmedia, the premier platform for out-of-home (OOH) advertising, has announced a strategic partnership with UniLED Software, a leader in digital out-of-home technology. This collaboration aims to enhance the planning, purchasing, selling, and accountability services for businesses of all sizes in the OOH space.

Seamless Integration for Enhanced Campaign Performance

The partnership integrates UniLED's award-winning UniLIVE platform into the DOmedia ecosystem. This integration allows for the automatic tracking, monitoring, and independent verification of over $2 billion in annual OOH buying executed through DOmedia, delivering invaluable insights into campaign performance.

Insights from DOmedia Leadership

"We're thrilled to work with UniLED to create a seamless, transparent process for our users," said Mike Cooper, CEO of DOmedia. "This partnership will further solidify the trust advertisers have in the OOH space, instilling confidence in their advertising campaigns."

Enhancing Transparency and Accountability

Ben Zloof, CEO of UniLED Software, highlighted the impact of their collaboration: "Our partnership with DOmedia brings a new level of transparency and accountability to their clients' digital out-of-home (DOOH) campaigns. By integrating our independent verification and reporting services, DOmedia's clients will have full visibility and assurance that their campaigns are executed as planned."

Driving Growth and Trust in the OOH Sector

"The transparency we provide not only strengthens trust between advertisers and the OOH medium but also delivers valuable data insights that can optimize campaign performance," Zloof added. "By combining our expertise with DOmedia's industry-leading platform, we are contributing to a more efficient and trustworthy medium, ultimately driving growth and confidence in the OOH sector."

The partnership between DOmedia and UniLED Software marks a significant advancement in the digital out-of-home advertising landscape, offering clients enhanced capabilities for monitoring and optimizing their campaigns with unprecedented transparency and accountability.