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MikMak and TrackStreet Forge Partnership for Enhanced Brand Growth

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MikMak and TrackStreet Forge Partnership for Enhanced Brand Growth

MikMak and TrackStreet Forge Partnership for Enhanced Brand Growth

PR Newswire

Published on : Oct 31, 2024

MikMak, the global leader in commerce enablement and analytics, has announced an innovative partnership with TrackStreet, the industry leader in brand protection. This groundbreaking collaboration combines MikMak's exceptional commerce insights with TrackStreet's top-tier brand protection, offering multichannel brands a comprehensive solution designed to drive unprecedented profitable growth.

Addressing Market Challenges

In today’s challenging market, brands face declining sales volumes and tightening margins. This partnership addresses these critical pain points by enabling brands to optimize their marketing expenditures. By connecting shoppable media and "where-to-buy" brand websites to in-stock inventory, the collaboration ensures products are sold through authorized retail partners and priced correctly across all sales channels.

Solving Industry Challenges at Scale

  1. Unmatched Scale and Insights:

    • MikMak connects brands with nearly 10,000 retailers worldwide, while TrackStreet monitors over 165,000 websites and marketplaces. This partnership provides brands with insights and scale unmatched by any other provider, enabling critical business decisions based on statistically significant, category-level data down to the UPC level.
  2. Statements from Leadership:

    • Rachel Tipograph, Founder and CEO of MikMak, emphasized, "Our commitment to empowering brands with unparalleled commerce enablement and analytics drives us to constantly innovate. Partnering with TrackStreet allows us to combine our actionable insights with their best-in-class brand protection, ensuring brands can connect every marketing dollar to in-stock products."

Unlocking Growth with Data and Insights

Together, MikMak and TrackStreet provide brands with essential retail eCommerce data and insights for understanding online and offline performance across various retailers, media channels, campaigns, creative assets, and audiences. This wealth of information enables brands to manage retailer relationships, optimize spending, and make data-driven decisions that accelerate revenue growth.

A Game-Changing Partnership

Andrew Schydlowsky, Founder and CEO of TrackStreet, stated, "This partnership with MikMak represents a monumental step forward for brands seeking full control and visibility over their sales channels. We’re equipping them with actionable insights and protection necessary to outmaneuver competitors and drive sustained profitability."

Expert Support for Maximizing Brand Success

MikMak and TrackStreet both deliver best-in-class support. MikMak offers flexible options for managed and self-serve users, while TrackStreet provides a dedicated team of brand protection experts for tailored solutions and hands-on service. Brands partnering with MikMak and TrackStreet will benefit from expert guidance to maximize the value of their investments, accelerate sales, and enhance profitability.

A Foundation for Future Innovation

Both companies have a proven track record of innovation, and this partnership sets the stage for even greater advancements. In 2024, MikMak launched major enhancements to its MikMak 3.0 platform, including a Headless Commerce API and a Shoppable Recipe integration. Meanwhile, TrackStreet introduced global eCommerce tracking capabilities and a next-generation AI-enabled action engine.

Coming soon, MikMak will introduce the MikMak Insights API, providing brands with enhanced access to performance data through Custom Report Builder reports, built on MikMak's powerful analytics engine.