collaboration
Published on : Oct 31, 2024
MikMak, the global leader in commerce enablement and analytics, has announced an innovative partnership with TrackStreet, the industry leader in brand protection. This groundbreaking collaboration combines MikMak's exceptional commerce insights with TrackStreet's top-tier brand protection, offering multichannel brands a comprehensive solution designed to drive unprecedented profitable growth.
In today’s challenging market, brands face declining sales volumes and tightening margins. This partnership addresses these critical pain points by enabling brands to optimize their marketing expenditures. By connecting shoppable media and "where-to-buy" brand websites to in-stock inventory, the collaboration ensures products are sold through authorized retail partners and priced correctly across all sales channels.
Unmatched Scale and Insights:
Statements from Leadership:
Together, MikMak and TrackStreet provide brands with essential retail eCommerce data and insights for understanding online and offline performance across various retailers, media channels, campaigns, creative assets, and audiences. This wealth of information enables brands to manage retailer relationships, optimize spending, and make data-driven decisions that accelerate revenue growth.
Andrew Schydlowsky, Founder and CEO of TrackStreet, stated, "This partnership with MikMak represents a monumental step forward for brands seeking full control and visibility over their sales channels. We’re equipping them with actionable insights and protection necessary to outmaneuver competitors and drive sustained profitability."
MikMak and TrackStreet both deliver best-in-class support. MikMak offers flexible options for managed and self-serve users, while TrackStreet provides a dedicated team of brand protection experts for tailored solutions and hands-on service. Brands partnering with MikMak and TrackStreet will benefit from expert guidance to maximize the value of their investments, accelerate sales, and enhance profitability.
Both companies have a proven track record of innovation, and this partnership sets the stage for even greater advancements. In 2024, MikMak launched major enhancements to its MikMak 3.0 platform, including a Headless Commerce API and a Shoppable Recipe integration. Meanwhile, TrackStreet introduced global eCommerce tracking capabilities and a next-generation AI-enabled action engine.
Coming soon, MikMak will introduce the MikMak Insights API, providing brands with enhanced access to performance data through Custom Report Builder reports, built on MikMak's powerful analytics engine.