TapClicks, a leading provider of Smart Marketing solutions, has announced the launch of TapInsights, a comprehensive suite of tools designed to enhance data visibility and enable real-time decision-making for marketers. By combining AI-powered insights with advanced analytics features, TapInsights empowers users to optimize campaign performance across all channels.

Key Features of TapInsights

1. Enhanced Data Visibility

   • TapInsights simplifies how marketers interact with their data, providing a user-friendly platform that combines advanced analytics and AI-powered tools.
   • Users can uncover actionable insights, track campaign progress, and make informed decisions effortlessly.

2. AI-Powered Insights

   • The platform leverages cutting-edge AI technologies, including Multi-Modal AI, Agentic AI, Retrieval-Augmented Generation (RAG), and Federated Learning.
   • These innovations enable marketers to surface key trends and optimize their strategies based on real-time data.

3. Comprehensive Product Suite

   • TapInsights includes several essential features:
     • AI-Powered Executive Data Summaries: Quickly understand key metrics and performance indicators.
     • Goals and Pacing Tools: Utilize prescriptive analytics to track and optimize campaign goals.
     • Industry Benchmarking: Access interactive dashboards to compare performance against industry standards.
     • Leads Management and Attribution Tools: Efficiently manage leads and track their sources.
     • Configurable Data Threshold Alerts: Set alerts for significant changes in data metrics.
     • Advanced Calculations and Custom Data Blending: Perform complex calculations and integrate data from multiple sources.

4. Strategic Pivot to Marketing Intelligence

   • Chel Heler, Chief Growth Officer at TapClicks, emphasizes the company's commitment to evolving into marketing intelligence solutions, aiming to deliver exponential value to customers.
   • With the growth of AI technologies, TapClicks is well-positioned to lead the market in scalable marketing intelligence solutions.

The launch of TapInsights marks a significant advancement for TapClicks in providing Smart Marketing solutions that empower marketers to harness the full potential of their data. By integrating AI capabilities and advanced analytics features, TapInsights delivers a comprehensive platform for optimizing campaign performance and driving informed decision-making. As the marketing landscape continues to evolve, TapClicks remains at the forefront of innovation, equipping marketers with the tools they need to succeed.

Innovative tool empowers users to verify websites and social media profiles in real-time

NotCommon has officially launched a free browser extension aimed at protecting users from online impersonation and fraud. This extension offers real-time verification of websites and social media profiles, ensuring individuals and families can navigate the internet safely and securely.

Key Benefits of NotCommon’s Browser Extension

1. Real-Time Online Verification

   • The extension verifies websites and social media profiles in real-time, helping users distinguish between legitimate and fraudulent online content.
   • Notifications are provided instantly while browsing, allowing users to make informed decisions and avoid potential scams.

2. Patented Technology for Online Footprint Analysis

   • NotCommon’s unique technology analyzes several factors, including account age, connections, and activity history, to assess the legitimacy of websites and social media profiles.
   • The extension provides additional insights like follower counts and specific platform details about verified accounts.

3. User-Friendly and Accessible

   • Designed with simplicity in mind, the browser extension is easy to install and navigate, even for non-tech savvy users.
   • Clear indicators allow users to quickly identify legitimate sites, making it particularly useful for older adults who may be more vulnerable to phishing attacks.

4. Cross-Platform Compatibility

   • The extension is available across multiple browsers, including Chrome, Safari, and Firefox, ensuring wide accessibility for users on various platforms.

Statements from NotCommon Leadership

Michael Pierce, Founder and CEO of NotCommon, emphasized the importance of the tool, stating:

"In today's digital landscape, distinguishing between genuine and fraudulent online content has become increasingly challenging. Our browser extension empowers users to confidently interact online by identifying legitimate websites and social media accounts."

Giulio Chiarenza, Co-Founder and CTO of NotCommon, added:

"Our goal is to make internet safety accessible to everyone. By providing a simple tool that works seamlessly in the background, we help users protect themselves and their loved ones from online threats."

NotCommon’s new browser extension offers a practical solution for individuals looking to protect themselves from online impersonation and fraud. With its real-time verification capabilities and user-friendly design, this extension brings a new level of security to the browsing experience, particularly for vulnerable users such as older adults.

Omnicom has announced a strategic acquisition that bolsters its precision marketing division, Omnicom Precision Marketing Group (OPMG), with the addition of LeapPoint, a digital advisory firm. This move is designed to enhance OPMG’s comprehensive end-to-end content solution, empowering marketers to streamline workflows and deliver personalized customer experiences at speed and scale.

Enhancing Marketing Lifecycle Orchestration

LeapPoint, co-founded and led by CEO Nik DeBenedetto, specializes in optimizing marketing organizations for Fortune 1000 enterprises. The firm focuses on strategically integrating people, processes, and Adobe technology to enhance marketing performance. As an Adobe Gold Solution Partner, LeapPoint brings extensive expertise across the Adobe Experience Cloud, particularly with:

• Adobe Workfront
• Adobe Fusion
• Other Adobe Content Supply Chain offerings

By leveraging these tools, LeapPoint helps organizations streamline and automate workflows, dismantle operational silos, and foster improved team collaboration.

The Power of Generative AI in Marketing

LeapPoint enables creatives and marketers to harness generative AI, minimizing manual tasks and maximizing creative output. This capability equips teams with valuable insights to produce on-brand content at scale, further enhancing their marketing efforts.

Luke Taylor, CEO of OPMG, emphasized the importance of this acquisition, stating, “LeapPoint's outstanding depth of expertise across the Adobe Content Supply Chain, especially Workfront, makes them a vital strategic addition for Omnicom. They excel in process optimization, workflow automation, and technology integrations, which are essential for modern marketing operations. This acquisition not only strengthens our existing content supply chain capabilities but also reinforces OPMG’s leadership in the digital transformation space.”

Future Growth and Customer Experience

DeBenedetto expressed enthusiasm for the future, noting, “Joining Omnicom Precision Marketing Group will positively impact LeapPoint's growth trajectory. We are excited to enhance our ability to deliver unparalleled content supply chain expertise, enabling the rapid delivery and effective management of content at scale. This will allow our customers to provide exceptional employee experiences while meeting consumer demands for personalized interactions and powerful brand experiences.”

Strengthening Partnerships with Adobe

This acquisition also builds upon Omnicom’s longstanding partnership with Adobe, where they hold a Platinum Level Partner status. Omnicom utilizes Adobe’s Content Supply Chain solution to connect the necessary people, processes, and technology to deliver integrated client services effectively.

The acquisition of LeapPoint marks a significant milestone for Omnicom Precision Marketing Group, enhancing its capabilities in content supply chain management and digital transformation. With LeapPoint’s expertise in Adobe technologies, OPMG is well-positioned to offer unparalleled marketing solutions that meet the evolving demands of today’s enterprises.

Productsup Connect provides businesses with resources to gain complete autonomy in managing product data across the commerce landscape

Productsup, a leading Product-to-Consumer (P2C) software company, has launched its new developer program, Productsup Connect. This innovative program offers businesses a comprehensive suite of tools to build, customize, and scale their integrations within the Productsup P2C platform, allowing for greater control over product data workflows in the fast-paced digital commerce environment.

Key Benefits of Productsup Connect

1. Full Data Control

   • Customers can build integrations to seamlessly import and manage product data on the Productsup platform.
   • This ensures complete autonomy over business operations, allowing businesses to tailor their workflows to their unique needs.

2. Custom Export Channels

   • Create new export channels to syndicate data to various platforms, enhancing growth and expanding market reach.
   • This flexibility enables businesses to adapt their data delivery according to evolving market demands.

3. Faster Time-to-Market

   • The program significantly reduces integration development time, enabling quicker deployment and faster response to market changes.
   • This agility helps businesses stay ahead in a competitive landscape.

4. Cost Efficiency

   • By empowering internal teams or System Integrators to develop integrations, businesses can eliminate third-party dependency, saving both time and money.
   • This approach allows for more efficient resource allocation.

5. Scalability

   • Productsup Connect allows businesses to easily scale their data integrations as they grow.
   • This scalability ensures that companies can continue to meet changing demands without significant re-investment.

6. Expert Support

   • Enrolled developers gain access to comprehensive documentation and ongoing expert support, ensuring a smooth integration development and deployment process.
   • This support enhances the overall experience for businesses navigating the complexities of digital commerce.

Leadership Insights

Boris Penck, CTO of Productsup, emphasized:

"Modern commerce requires businesses to be agile, responsive, and innovative in how they handle their product data. With Productsup Connect, we're giving companies the ability to build custom solutions that meet their current business needs while empowering them to scale."

Vincent Peters, CEO at Productsup, added:

"Today's consumers demand highly contextualized product information. Keeping up with changing standards across sales channels can be time-consuming and expensive. We aim to simplify this complexity, empowering companies to create and deliver perfect product content to any channel or target consumer worldwide."

The launch of Productsup Connect marks a significant advancement for businesses seeking greater control over their product data workflows in the ever-evolving digital commerce landscape. By providing the tools and support necessary to build custom integrations, Productsup empowers companies to meet consumer demands effectively and efficiently, ultimately driving growth and success in the market.

Avaya, a global leader in enterprise customer experience (CX), has deepened its partnership with Verint, known as The CX Automation Company™. This long-standing collaboration has solidified their position as industry leaders, empowering joint customers to innovate and deliver exceptional customer experiences through advanced technology solutions.

Partnership Overview

The renewed partnership between Avaya and Verint integrates Verint’s solutions and AI-powered bots into the Avaya Experience Platform™, offering businesses flexible options tailored to their contact center needs, whether on-premise or cloud-based. Avaya’s strategy of “Innovation Without Disruption” is further enhanced by this collaboration, enabling brands to innovate without major disruptions to their operations.

Key Features of the Partnership

1. AI-Powered Bot Access

   • Avaya customers gain access to over 50 AI-powered bots via the Verint Open Platform.
   • These bots are designed to deliver significant business outcomes and improve operational efficiency within the contact center.

2. New Bot Introductions

   • Verint Agent Copilot Bots: Automate specific contact center tasks, effectively doubling agent capacity.
   • Verint Knowledge Automation Bot: Utilizes generative AI to search multiple enterprise content sources, summarizing responses to customer inquiries in an easily digestible format.
   • Verint Genie Bot: Part of the contact center suite, it leverages customer interaction data to deliver timely insights for business decisions, significantly reducing analysis time from weeks to days.

Leadership Insights

Eric Rossman, GVP of partnerships and alliances at Avaya, remarked:

"Our long-standing partnership with Verint is built on a mutual dedication to empower organizations globally with innovative customer experience solutions. Avaya’s continued alignment with Verint allows us to provide our joint customers with the latest AI features to innovate their contact centers, reinforcing our commitment to ‘Innovation Without Disruption.’"

Verint’s John Bourne, senior vice president of Global Channels and Alliances, congratulated Avaya on their recent recognition:

"For more than 20 years, Avaya and Verint have worked together to build a customer base that leverages the successful integration of their enterprise CX solutions. We are excited to further strengthen our partnership and assist our customers in achieving AI business outcomes."

Recognition and Awards

Avaya's successful partnership with Verint was acknowledged with two partner awards at Verint Engage 2024, The CX Automation Conference:

• Global Partner of the Year
• Most Verint Certification Badges

As the only partner to receive two awards this year, Avaya continues to demonstrate the depth of its collaboration with Verint, solidifying its leadership in providing innovative CX solutions.

The enhanced partnership between Avaya and Verint signifies a pivotal moment for businesses aiming to improve their customer experience strategies. By leveraging AI technologies and integrating advanced solutions into the Avaya Experience Platform™, both companies are well-positioned to help brands innovate while maintaining operational continuity. This partnership not only underscores their commitment to enhancing customer experiences but also highlights the importance of collaboration in driving industry advancements.

Teradata has announced an exciting lineup for Possible 2024: Los Angeles, its global event series that brings together decision-makers, influencers, and leaders to explore the rapidly evolving landscape of AI innovation and technology. This electric three-day event is set to focus on harmonized data and trusted AI, offering attendees insights and solutions to tackle pressing challenges in AI/ML, data, and cloud technologies.

Event Highlights

Possible 2024 promises a wealth of opportunities for attendees to deepen their understanding of cutting-edge technologies and strategies. Participants can expect to:

• Explore Solutions: Engage with the latest innovations in AI/ML, data, and cloud technologies.
• Hands-On Training: Attend breakout sessions and one-on-one meetings with industry practitioners to enhance practical skills.
• Leverage In-Database Analytics: Learn how leading AI teams are using in-database analytics to transform their operations, including:
  • Reducing data preparation time from 80% to 25% of project time.
  • Accelerating model training by 20 times, reducing time from 10 hours to mere minutes.
  • Deploying models in days, not months, at a fraction of the cost.

Keynote Speakers

The event will feature an impressive roster of keynote speakers, including:

• Dr. Radhika Dirks: CEO and founder of XLabs AI, known for uncovering over 40 potential new cancer drugs using AI.
• Russell Scibetti: VP of Strategy and BI for the New York Giants, participating in a fireside chat with Teradata CEO Steve McMillan to discuss fan experience innovations.
• Roopa Foulger: VP of Digital and Innovation at OSF HealthCare, who will join Teradata CMO Jacqueline Woods in a panel discussion on AI trends transforming customer experience.

Customer and Partner-Led Sessions

Attendees can also look forward to customer- and partner-led sessions that showcase real-world applications of AI and data analytics, such as:

• Amazon Marketplace: Exploring GenAI—how, when, and why.
• American Airlines: Insights into establishing a unified data governance program.
• Banco Bradesco: How they optimize data for seamless integration and powerful insights.
• Highmark: Maintaining data synchronization for regulatory and clinical decision-making.
• Sicredi: Achieving a 25x model processing improvement through ClearScape Analytics for client risk prediction.

Industry Insights

Jacqueline Woods, Teradata's Chief Marketing Officer, emphasized the urgency of being data-ready and analytics-driven:

"Technology is being adopted at breakneck speed, and data is being generated faster than ever. To seize the AI future, we need to be data-ready and analytics-driven today. At Possible 2024, visionaries, practitioners, and enthusiasts will provide insights on the latest trends, breakthroughs, and strategies shaping the AI landscape, helping our customers accelerate value and power faster innovation at every level of their organization."

Possible 2024: Los Angeles is set to be a pivotal event for professionals looking to navigate the complexities of AI and data analytics in the modern landscape. With a robust agenda filled with expert insights, hands-on training, and networking opportunities, attendees will leave equipped to harness the power of data and AI to drive innovation within their organizations.

Soul Machines, a leader in human-centered AI, has unveiled significant updates to its innovative AI Assistants, powered by the company's proprietary Experiential AI technology. These enhancements elevate the capabilities of AI Assistants, allowing for more human-like interactions and personalized support aimed at self-improvement.

Next-Level AI Assistants

Soul Machines' AI Assistants are designed to empower individuals by mimicking human behaviors. They can see, hear, react, and express emotions, creating a natural conversational experience. The latest updates introduce two groundbreaking features:

• Object Recognition: This new capability enables AI Assistants to identify and interact with real-world objects, enhancing the contextual understanding of conversations.
• Memory Functionality: This feature allows AI Assistants to remember individual users and their preferences, fostering a personalized and engaging interaction.

Darren Wilson, Chief Product Officer at Soul Machines, states, “Our goal has always been to create AI Assistants that feel like a natural extension of ourselves. These advancements bring us closer to that vision, revolutionizing how we learn, grow, and connect with others.”

Experiential AI: The Heart of Soul Machines

Soul Machines' Experiential AI technology utilizes cognitive modeling and embodied cognition, simulating the biological and neurological systems that produce human behaviors and emotions. This enables the integration of emotional intelligence and social understanding into language models, like GPT-4, to generate real-time, human-like responses.

The combination of object recognition and memory allows Soul Machines’ AI Assistants to:

• Understand Real-World Context: Utilize real-time image processing to enhance conversation relevance.
• Track User Progress: Store user inputs and preferences to provide tailored advice and support.

For instance, when practicing for a job interview, the AI Assistant can assess a user's confidence level and outfit choice, providing constructive recommendations to improve performance over time.

Empowering Individuals to Succeed

Soul Machines’ AI Assistants are tailored to help individuals achieve their personal goals across various domains, including:

• Education: Offering personalized tutoring and learning support.
• Personal Finance: Guiding users in managing their financial health.
• Health and Wellness: Encouraging healthy lifestyle choices.
• Social Skills: Assisting users in developing interpersonal skills.

By providing personalized support and encouragement, these AI Assistants create a judgment-free zone that fosters exploration and growth at the user’s own pace.

Key Features of Soul Machines AI Assistants

• Real-life Practice: Proprietary camera and microphone technology transforms AI Assistants into multimodal coaches, providing a realistic practice environment.
• Personalized Journey: Tailored interactions address each user’s unique needs and goals.
• Continuous Learning Engine: The AI Assistants learn and adapt continuously, enhancing relevance and support over time.
• Judgment-Free Zone: Users can explore feelings and skills without fear of criticism, promoting a safe environment for growth.
• Accessibility: Free AI Assistants are available 24/7 at www.soulmachines.com, offering support whenever needed.

With these exciting updates, Soul Machines is positioning its AI Assistants as powerful tools for personal development, offering a blend of advanced technology and human-like interaction. By focusing on empowering individuals and providing tailored support, Soul Machines is paving the way for a future where AI assists in achieving personal goals and fostering meaningful connections.

Fresh investment will enable Podeo, the world’s most far-reaching podcast distribution platform, to supercharge podcast discoverability and revenue for creators. The platform is set to expand its presence across emerging markets with its exclusive distribution arsenal and advanced AI-driven tools for creators and advertisers.

With over 500 million podcast listeners worldwide and the global podcasting market projected to surge from $27 billion in 2023 to over $234 billion by 2030, the industry is experiencing explosive growth. Amid this expansion, discoverability remains the most significant challenge for podcasters. In response, Podeo, the world’s largest podcast distribution platform, has announced a $5.4 million funding round to help creators overcome this hurdle.

Podeo's Funding Round

The Series A funding round was led by Oraseya Capital, with contributions from Ibtikar Fund, Cedar Mundi Ventures, Samarium, iSME, and returning investor Razor Capital. This investment aims to enhance Podeo's platform capabilities, ensuring that podcasters can effectively navigate the complexities of discoverability.

Empowering Podcasters with Innovative Solutions

Founded in 2020 by Stefano Fallaha, Anthony Essaye, and Mario Hayek, Podeo started as a podcast app but quickly transformed into an all-in-one platform for podcasters. The platform streamlines content creation, distribution, and monetization, allowing creators to expand their reach.

• Exclusive Distribution Integrations: Podeo's unique distribution network transcends traditional streaming apps, providing unprecedented exposure across radio stations, airlines, ride-hailing services, gaming platforms, and chat apps.
• Thriving Community: With a growing community of over 100,000 creators and a global audience of more than 50 million listeners, Podeo is breaking down barriers and empowering independent voices.

Transforming the Podcast Landscape

Podeo’s evolution from a destination-first to a distribution-first model is redefining podcast delivery and monetization. The founders, who previously launched the timed-podcast aggregator Fallound, are now at the helm of a dynamic team of over 35 experts in audio, big data, and media.

• Tools for Growth: Podeo equips creators with state-of-the-art tools that facilitate audience engagement and optimize advertising spend through advanced ad-tech solutions.
• Commitment to Creators: “We are committed to empowering creators to become the next generation of global audio stars,” says Stefano Fallaha, Founder and CEO. The new funding will accelerate Podeo's mission to expand its ecosystem in emerging global markets.

A Pivotal Moment for the Podcast Industry

As audio continues to drive media consumption, Podeo stands out as an essential platform for creators looking to engage on-the-go audiences. Its integrations with Dubai Taxis, Anuvu’s airline clients, messaging platform imo, and Rotana, an Arabic media conglomerate, have positioned Podeo at the forefront of offline and on-demand experiences.

• Rapid Growth: Podeo has expanded the regional podcast supply by 50 times in just two years, resulting in a six-fold revenue increase over the past year.
• Impact on Creators: Creators migrating to Podeo experience an average 166% boost in monthly audience growth, highlighting the platform's effectiveness in enhancing podcast visibility.

Looking Ahead

With this funding, Podeo is set to accelerate its global expansion and enhance its AI capabilities, continuing to deliver tools that revolutionize the podcast value chain. The company envisions becoming the leading platform for content distribution, bridging the gap between radio and on-demand content.

Julien Plouzeau, Senior Partner at Oraseya Capital, expressed confidence in Podeo’s potential, stating, “Their capacity to solve discoverability challenges is reshaping how creators and advertisers engage with audiences.”

Podeo’s innovative approach to podcast distribution is paving the way for creators to thrive in a competitive landscape. By addressing the discoverability challenge head-on, Podeo is not only transforming the podcasting industry but also empowering independent voices to resonate with global audiences.