OpenX Technologies, Inc., a top omnichannel supply-side platform, has promoted Julie Rooney to Chief Privacy Officer and Deputy General Counsel. This move highlights OpenX's dedication to privacy-first strategies, positioning the company as a leader in data ethics within the adtech industry.

1. Commitment to Privacy-First Practices

   • OpenX aims to set a benchmark for privacy in adtech.
   • Focus on compliance with global privacy laws, including GDPR and CCPA.
   • Proactive in adopting privacy-first practices amid evolving privacy standards.

2. Rooney's Leadership in Privacy Initiatives

   • Spearheaded innovative compliance tools and data ethics practices.
   • Formed a Data Ethics & Privacy Council for focused oversight.
   • Conducts regular external audits to ensure robust privacy protocols.

3. Collaborative Leadership with New Data Protection Officer

   • Pawel Meus promoted to Data Protection Officer and Legal Director.
   • Rooney and Meus will jointly lead data ethics and privacy efforts, enhancing OpenX's reputation in adtech.

4. Industry Recognition and Ethical Standards

   • General Counsel Joshua Metzger commends Rooney's contributions to privacy.
   • Rooney’s experience and commitment have established OpenX as an ethical leader in responsible data use.

5. Rooney’s Vision for the Future of Privacy in Adtech

   • Plans to emphasize consumer transparency and control in OpenX’s offerings.
   • Believes privacy is not only legal compliance but a competitive advantage and ethical duty.
   • Looks forward to collaboration across the industry to build privacy-first solutions.

With Rooney’s promotion, OpenX solidifies its position as a trusted adtech leader in privacy. Rooney’s vision aligns with the company’s mission to foster transparency and consumer trust, setting new standards for privacy-first innovation in the digital advertising landscape.