Certain, a leader in enterprise event management solutions, has announced the launch of its AI-powered event buying signals solution. This cutting-edge product suite is designed to address key challenges faced by B2B marketers, transforming event interactions into valuable, actionable buying signals that accelerate the buyer journey and increase conversions.

Key Features and Benefits of Certain’s AI-Powered Solutions

1. Enhanced Buying Signals
   Certain’s solution significantly improves the quality and quantity of signals captured from event attendees. By focusing on signals that help marketers understand the propensity to buy, Certain helps identify those who are most likely to convert, providing a competitive edge in lead generation.

2. Timely Buying Signals
   One of the core challenges in event marketing is the delay in capturing buying signals. Certain addresses this by making signals actionable in real-time, such as recommending sessions based on polling data gathered during the event. This allows marketers to act on insights immediately, advancing the buyer’s journey.

3. Scalable Signal Impact
   Certain’s AI-powered tools support data collection across large-scale, global events, allowing marketers to generate insights from thousands of first-party intent signals. This enables CMOs to scale their efforts and gain a clear advantage in competitive markets.

4. Signal Suite
   The suite of tools includes several innovative features designed for large enterprise marketers:

   • Signal: A real-time data orchestration solution that identifies opportunities for marketing and sales actions based on attendee engagement.

   • Session Advisor AI: This AI-powered tool recommends sessions to attendees based on their interests and aligns them with event sponsors’ offerings, enhancing the attendee experience while providing more data for marketers.

   • Content Hub: A comprehensive library of live and on-demand content that keeps attendees engaged and drives conversions by addressing their specific needs.

   • Touchpoint Ignite: This engagement tool uses generative AI to capture and analyze attendee interactions, delivering valuable data to marketers for future event optimization.

   • Certain Event Intelligence: This feature provides a holistic view of the event cycle, delivering AI-powered marketing insights to executives, enabling informed decision-making and strategy refinement.

Seamless Integration with Existing Event Tech Stacks
Certain’s AI-driven solutions integrate smoothly with existing event technologies, providing an end-to-end event management solution while also enhancing current tech stacks. This flexibility makes it easy for marketers to incorporate Certain’s tools into their existing workflows and derive immediate value.

Addressing a Critical Business Need

Peter Micciche, CEO of Certain, emphasized the importance of first-party buying signals in modern marketing. "Buying signals are the most important asset Certain can deliver to marketers. They communicate attendee sentiment and interest in doing business, and everything we do is designed to capture all relevant event activity, guiding marketing and sales executives toward more pipeline and closed deals."

Certain’s new suite of AI-powered event buying signals solutions provides B2B marketers with a powerful set of tools to optimize event interactions and convert attendee engagement into real sales opportunities. By leveraging AI to drive real-time insights, Certain helps marketers capture actionable signals and scale their event strategies to deliver more qualified leads and close more deals.