At Web Summit, Reltio announced Reltio Enrichment with ZoomInfo, an integration that enriches customer data, providing sales and marketing teams with a 360-degree view of customer profiles. This enables companies to make data-driven decisions using the most accurate, up-to-date information.

Key Features of Reltio Enrichment with ZoomInfo

• Unified Customer Profiles
  Integrating Reltio’s data unification with ZoomInfo’s extensive B2B database allows for comprehensive customer profiles, encompassing over 200 unique company data points.

• Enhanced Data Governance
  Automatic record matching and merging from ZoomInfo streamlines customer data management, ensuring teams have accurate, reliable data at all times.

• Hierarchical Insights
  ZoomInfo’s parent-child hierarchy data allows businesses to view corporate structures, aiding in relationship mapping and strategic account management.

• AI-Powered Innovation
  Reltio’s GenAI-driven tools, including entity resolution and conversational AI, bring intelligence to data unification, providing precise and contextually relevant customer insights.

• Low-Code/No-Code Customization
  Reltio’s preconfigured tools for ZoomInfo data integration are ready out of the box, with options for additional customization using a low-code/no-code editor.

Reltio and ZoomInfo’s partnership delivers a powerful solution for sales and marketing teams seeking to improve data quality, optimize engagement, and close deals faster. The integration offers real-time data enrichment, enabling teams to access the critical insights necessary to accelerate revenue growth.