advertising technology
Published on : Nov 14, 2024
Boostr, a leading advertising management platform provider, has partnered with pureIntegration, an expert in digital transformation for the media sector, to revolutionize ad operations. This strategic collaboration offers media companies AI-driven solutions for integrating traditional and digital workflows, enhancing sales processes, and driving profitability.
Key Partnership Benefits
Enhanced AI Capabilities
Boostr’s Proposal IQ optimizes proposal creation, and pureIntegration’s ContentCheckTM ensures brand safety and regulatory compliance, empowering media companies to streamline quote-to-collect processes.
Seamless CRM and OMS Integration
Boostr's CRM and OMS solutions combined with pureIntegration’s expertise help media companies modernize ad stacks, improve inventory management, and make data-driven pricing decisions.
Tailored Support for Broadcasters and RMNs
The partnership is especially beneficial for broadcasters and retail media networks, offering a unified ad view that supports growth across multiple channels.
By merging Boostr's industry-leading ad tech with pureIntegration's change management strategies, this partnership delivers the tools media companies need to navigate converged media landscapes, reduce revenue leakage, and achieve sustainable growth.