Box Hubs Now Enables Instant Insights Across Multiple Folders with Box AI Powered Search & Summarization

Box, Inc. has announced the general availability of Box Hubs, customizable content portals designed to transform how teams curate and publish content. Box Hubs, combined with the power of Box AI, streamline collaboration and make it easier to find and manage critical information, helping enterprises boost efficiency and productivity.

Key Features of Box Hubs

• Simple and Customizable Portals: Box Hubs allow users to create portals for different teams and departments, such as HR, Sales, and Marketing, helping everyone access up-to-date, relevant content.
  • Examples include HR Hubs for policies, Sales Hubs for enablement resources, and Marketing Hubs for digital assets.
• AI Integration: With Box AI, users can ask questions and quickly find accurate information from multiple documents in a Hub. AI can also summarize long documents and highlight key points, making content retrieval fast and efficient.

Real-World Applications

Several organizations have already embraced Box Hubs and Box AI across various sectors:

• Exact Sciences: Box Hubs enables employees to easily access job-relevant information, with Box AI summarizing documents and extracting critical insights.
• Municipality Organization: Created an HR Hub that consolidates policies, resources, and benefits information, helping employees quickly find answers to their questions.
• Professional Services Firm: Developed a Hub for customer stories and competitive analysis, helping business development teams find insights to enhance pitches.
• Hospitality Business: Uses Box Hubs to centralize legal documents, allowing teams to leverage AI insights for compliance management.
• Marketing Agency: Provides ready-to-use templates, images, and logos in a Hub for designers, streamlining content creation and delivery.

New Features of Box Hubs

Box Hubs introduces several new features, making it easier to share, organize, and manage content:

• External Sharing: Securely share content with partners, agencies, and vendors.
• Global Search: Use Box’s global search feature to locate files quickly.
• Customization Options: Link directly to a Hub, create vanity links, and add bookmarks.
• Compliance Support: Meet federal compliance standards like Section 508.

AI-Driven Collaboration

Box Hubs paired with Box AI provides powerful search and summarization features, making content more accessible and actionable. By leveraging AI, enterprises can save valuable time and optimize workflows across departments.

Box Hubs with Box AI is available now to Enterprise and Enterprise Plus users. By utilizing these tools, organizations can enhance collaboration, improve efficiency, and stay aligned with evolving business needs. To learn more, visit the Box Blog or register for BoxWorks on November 12.

New MarketCast Ad Effect Express solution combines human research with proprietary AI to better predict advertising performance

MarketCast has launched MarketCast Ad Effect Express, a cutting-edge advertising testing solution that merges human research with AI. This innovative platform aims to predict how ads will perform across TV, CTV, and digital channels, offering faster, more cost-effective results with a blend of human insights and AI-driven accuracy.

The Evolution of Ad Testing

Traditional ad testing often relies on either in-depth survey-driven research, where people watch ads and give feedback, or on AI models that predict responses with minimal human input. While human-driven research provides nuanced insights, it’s typically slow and expensive. On the other hand, AI solutions are quick but often limited by outdated data and broad audience assumptions.
MarketCast Ad Effect Express addresses these issues by combining the speed and scale of AI with the depth of human feedback, delivering more accurate results without sacrificing quality.

The Power of MarketCast Ad Effect Express

MarketCast’s new solution is powered by its proprietary Audience AI, which trains its models using fresh survey data to ensure that real human reactions are at the core of the predictions. By incorporating facial and eye tracking technology, the platform captures second-by-second emotional responses to ad creative, allowing advertisers to see how people truly feel at each moment of an ad.

Key Features

• AI-Powered Predictions with Human Feedback: Audience AI uses up-to-date human survey data to fine-tune its predictions, ensuring more accurate and insightful ad performance analysis.
• Fast Turnaround: The platform delivers results within 24-48 hours, providing brands with quick, actionable insights.
• Advanced Emotion Tracking: Through facial and eye tracking, advertisers can pinpoint moments in an ad that elicit the strongest emotional reactions from viewers.
• Open-Ended Responses: In addition to quantitative data, the platform captures qualitative insights from open-ended responses, offering brands a deeper understanding of why an ad might succeed or fail.

Benefits for Advertisers

By blending AI and human feedback, MarketCast Ad Effect Express offers advertisers several advantages:

• Speed and Efficiency: Results are delivered quickly without compromising on quality, making the ad testing process more agile.
• Cost-Effective Research: With reduced costs compared to traditional survey-based research, advertisers can access hard-to-reach audiences and still gain valuable insights.
• Nuanced Audience Insights: Combining AI with human inputs ensures subtle reactions and detailed feedback are captured, leading to more refined advertising strategies.

MarketCast Ad Effect Express offers a game-changing solution for advertisers, allowing them to test ad creative with both human insights and AI-driven efficiency. By leveraging the power of Audience AI and real-time emotion tracking, the platform ensures that brands can predict ad performance more accurately across diverse audiences and channels.

Prolifics, a global leader in digital engineering and consulting, has announced a strategic partnership with Copado, the leading AI-powered DevOps platform for business applications. This partnership aims to revolutionize development and deployment processes, enabling businesses to drive digital transformation with greater efficiency and agility.

The Power of the Partnership

By joining forces, Prolifics and Copado are set to deliver cutting-edge DevOps solutions that empower businesses to innovate faster and streamline operations. This collaboration enhances CRM development workflows, optimizes deployment processes, and ensures seamless integration of AI-powered DevOps solutions into CRM ecosystems.
Prolifics’ Chief Revenue Officer, Kirsten Craft, highlighted the significance of this alliance:

“Our partnership with Copado significantly enhances our ability to deliver cutting-edge DevOps solutions that empower our customers to innovate faster and operate more efficiently.”
Similarly, Bob Grewal, Chief Revenue Officer of Copado, emphasized the importance of this collaboration:
“Partnering with Prolifics expands our reach and allows us to deliver even greater value to our customers."

Key Focus Areas

This partnership centers on key areas that are crucial for businesses looking to stay competitive in a fast-evolving market:

• Optimized Development Processes: Prolifics combines its CRM expertise with Copado’s DevOps platform to streamline development workflows and accelerate innovation.
• Accelerated Deployment: By enhancing collaboration and reducing time-to-market, businesses can release updates faster and improve operational efficiency.
• Integrated Solutions for Compliance: The partnership ensures that businesses can innovate within CRM environments while maintaining compliance with regulatory requirements and improving overall agility.

The Importance of DevOps in Digital Transformation

As digital transformation continues to shape business operations, the need for efficient DevOps practices within CRM systems becomes more critical. Copado’s AI-powered DevOps platform simplifies the development lifecycle from planning and building to testing and deployment. Through this partnership, businesses gain access to state-of-the-art DevOps solutions, ensuring high-quality application delivery and competitive advantages in their industries.

Joseph Cellucci, CEO of Enable Consulting, a Prolifics company, expressed enthusiasm about the collaboration:

"This partnership allows us to offer our customers a fully integrated approach to DevOps that is unmatched in its ability to drive competitive advantage.”

The partnership between Prolifics and Copado underscores a unified vision for innovation, customer success, and operational excellence. By combining Prolifics’ expertise in CRM implementations with Copado’s leading DevOps technology, businesses will be empowered to maximize the value of their CRM investments, overcome complex workflows, and stay ahead in today’s dynamic market.

AppLovin (NASDAQ: APP), a leading marketing platform, has released its latest report, Consumer Mobile Trends 2024. This comprehensive analysis explores how consumer mobile apps and direct-to-consumer (DTC) brands can harness the power of mobile in-app advertising to drive growth and enhance the effectiveness of their campaigns.

Key Insights from the Report

The Consumer Mobile Trends 2024 report reveals that customers acquired through in-app advertising show higher engagement and loyalty compared to those gained through other channels. For instance, in the fintech sector, in-app ad customers average 9 app opens per month, compared to 5.8 opens for customers acquired via social media. This increased engagement translates into more repeat transactions, boosting revenue and enabling marketers to reinvest in their businesses.

Andrey Kazakov, VP of Demand at AppLovin, emphasized the importance of adapting marketing strategies to fit consumer behavior:

“The shift in consumer behavior toward mobile devices has driven the need for a corresponding shift in marketing toward mobile in-app advertising. Simply put, brands need to meet their customers where they are.”

The Growing Importance of Mobile Advertising

With nearly 50% of online transactions projected to occur on mobile devices this year—and expected to rise to 62% by the end of 2025—the Consumer Mobile Trends 2024 report outlines a strategic framework for initiating and scaling in-app advertising. Key areas of focus include:

• Shifts in Consumer Behavior: As consumer reliance on mobile devices grows, spending patterns reflect unprecedented levels of mobile engagement.
• Untapped Potential of In-App Advertising: Consumer brands can engage with over 5 billion global smartphone users daily, making in-app advertising a powerful tool for reaching a vast audience.
• Brand Safety Measures: Mobile advertising is safeguarded by app store reviews and guidelines, ensuring that in-app ads maintain a 100% share-of-voice, reducing the risk of exposure to inappropriate content.

Marian Bucher, Growth Expert at online shopping platform OTTO, shared insights on the efficiency of mobile in-app campaigns:

“We’re able to launch, monitor, and optimize our mobile in-app campaigns with minimal effort. AI technology excels at pinpointing the right users to grow the volume and average order value of purchases.”

AppLovin’s Consumer Mobile Trends 2024 report provides invaluable insights into how DTC brands can leverage mobile in-app advertising to maximize their growth potential. As consumer behavior continues to shift toward mobile, embracing these strategies will be crucial for brands looking to enhance engagement, drive revenue, and stay competitive in the market.

Limey, the all-in-one platform for managing online content, has announced a series of significant updates designed to enhance user experience and customization. These new features include editable links, an enhanced media gallery for images and videos, UTM tags, and a site duplication feature making Limey a versatile solution for creators and businesses alike.

New Features in Limey

Editable Links: More Control Over Your Content

The newly introduced editable links feature allows users to modify their URLs with ease, offering increased flexibility for content management. This is especially beneficial for creators and businesses that frequently update their promotions, as they can now change links throughout their Limey account without the hassle of recreating QR codes or shortened URLs.

Media Gallery: Showcasing Images and Videos

Limey’s upgraded media gallery now supports both images and videos, enabling users to display their content in a visually engaging manner. Whether you’re a content creator showcasing your latest project or a business promoting products and services, this update allows for more dynamic presentations that resonate with modern audiences.

Site Duplication: Streamlining Multiple Projects

For users managing multiple projects or campaigns, Limey introduces a powerful site duplication feature. This tool allows users to easily copy existing sites, replicating layouts, content, and design settings. It’s an invaluable resource for those working with similar site structures across various platforms, saving time and ensuring consistency.

UTM Tags: Easily Track Performance

Limey’s updates also include the ability to add UTM tags for shortened links, simplifying the tracking of URL performance in campaigns. This feature streamlines analytics, helping businesses gain insights into their traffic sources without additional effort.

Founder’s Insight

“We’re proud of these new features because they give our users even more control and creativity,” said Edan Ben-Atar, Founder of Limey. “Limey has always been about making online presence management as easy and powerful as possible, and these updates take that mission even further.”

A Platform That Grows with You

Limey, renowned for its QR code generation and link shortening services, has quickly become an essential tool for businesses, creators, and influencers. With thousands of users and a growing community, the platform continues to evolve to meet diverse needs.

Whether you’re a digital nomad, small business owner, or creative professional, Limey’s new features simplify managing and scaling your online presence. From one-page sites to complex portfolios, Limey offers the tools necessary for success in today’s digital landscape.

AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising

Admitad, a global leader in partner marketing, has launched New Generation Promo Codes, a turnkey solution that provides a hassle-free way to attribute sales directly to affiliates through personalized promo codes. This innovative approach ensures that publishers receive full credit for every sale generated, regardless of where the transaction occurs, leading to increased tracking transparency and accuracy for brands.

Key Features of New Generation Promo Codes

Hassle-Free Attribution

With each affiliate assigned a dedicated code, New Generation Promo Codes ensure personalized promotions that enhance the relevance and impact of marketing campaigns. This setup also guarantees that publishers face no risk of promo code theft or cookie stuffing, fostering a more secure environment for affiliate marketing.

Broader Network Access

Admitad's solution opens the door for brands to collaborate with a wider network, including social media influencers and content creators. This diversification allows businesses to expand their reach, tap into new audience segments, and unlock new traffic sources.

CPS Model for Predictable Marketing Spend

Embracing the Cost Per Sale (CPS) model, Admitad ensures that businesses only pay for completed sales. This approach makes marketing expenditures more predictable, enabling companies to optimize their return on investment (ROI). Promo codes are automatically withdrawn from publishers who fail to generate sales within a specified timeframe and reallocated to those who consistently deliver results.

Advanced Tracking Capabilities

The promo code tracking feature addresses the challenge of cross-device order attribution, including tracking on mobile devices and within applications. Admitad's solution effectively bypasses common tracking obstacles, functioning seamlessly even with ad blockers, privacy settings, and other extensions that typically interfere with traditional cookie tracking.

Significant Growth in Conversions

Affiliates using New Generation Promo Codes alongside their affiliate links have reported a significant increase in conversions. Admitad's analysis revealed that partners who previously relied solely on affiliate links experienced a consistent 30-40% growth in actions and sales within just three months of using promo codes.

This increase in conversions translates directly into higher commissions and revenue growth for publishers. By offering discounts or special promotions, they incentivize consumers to make purchases that might not have otherwise occurred, ultimately enhancing customer engagement.

Admitad's New Generation Promo Codes solution is a game changer for affiliate marketing, providing unparalleled benefits for both brands and publishers. By simplifying attribution, expanding reach, and ensuring secure transactions, this innovative tool sets the stage for increased profitability and deeper customer connections.

The enhanced platform, powered by Cloudinary, is embedded into Simpleview CMS to transform digital asset management for destination marketing organizations

Simpleview, now part of Granicus, is thrilled to announce the launch of its newly reengineered Digital Asset Management (DAM) system, Simpleview DAM. Powered by Cloudinary, the leading image and video technology platform, Simpleview DAM is designed to optimize digital asset management, organization, and delivery specifically for destination marketing organizations (DMOs).

Key Features of Simpleview DAM

Comprehensive Integration

Rebuilt from the ground up, Simpleview DAM seamlessly integrates with existing technology stacks to enhance efficiency and streamline workflows. This centralized hub allows DMOs to manage and distribute digital assets—such as images, videos, and creative media—across multiple platforms with ease.

AI-Powered Capabilities

With the support of Cloudinary’s automated Programmable Media transformation and optimization features, DMOs can quickly bring new experiences to market on Simpleview CMS-powered websites. These AI-driven capabilities ensure that every asset is delivered at the highest quality and smallest file size, tailored to each user's unique viewing conditions.

Optimized User Experience

Notable features of Simpleview DAM include:

• AI-Powered Workflows and Transformations: Streamline operations through intelligent automation.
• Optimized Visual Media: Enhance user experiences with high-quality visual assets.
• Simplified Operations and Editing: Facilitate easier asset management and content creation.
• Effortless Organization and Sharing: Organize digital assets for quick access and distribution.
• Enterprise-Grade Scalability: Support growth and increased demand for digital content.
• Comprehensive Analytics and Reporting: Gain insights into asset performance and usage.

Transforming Asset Management for DMOs

“The launch of Simpleview DAM powered by Cloudinary represents a significant advancement in digital asset management for DMOs,” said Greg Evans, Chief Revenue Officer at Simpleview. “Our SaaS offerings combined with Cloudinary’s AI-backed platform create an enterprise-level ‘SaaS-within-SaaS’ atmosphere. This integration revolutionizes asset management and distribution for our clients.”

Simpleview DAM is set to become an essential tool for DMOs seeking to enhance their marketing capabilities and deliver exceptional user experiences. By leveraging the power of Cloudinary, Simpleview continues to empower DMOs with cutting-edge technology that meets the demands of modern digital marketing.

New functionality empowers marketers to make data-driven decisions for maximum impact

MessageGears, the leading data activation and engagement platform for enterprise brands, has announced a significant product innovation: campaign prioritization powered by real-time, unified customer profiles. This cutting-edge technology allows marketers to harness real-time insights from dynamic customer profiles within their data warehouse, enhancing segmentation and personalization across various channels.

Transforming Campaign Strategies with Unified Customer Profiles

MessageGears' warehouse-native data access has long enabled brands to send real-time messaging. The introduction of unified customer profiles takes this capability to the next level, offering 360-degree visibility into every customer across millions of contacts.

“Campaign prioritization with real-time customer profiles transforms how brands approach segmentation,” said Craig Pohan, Chief Technology Officer at MessageGears. “Brands no longer need to rely on outdated or incomplete datasets to run campaigns. By leveraging dynamic customer profiles built within the brand’s own data warehouse, marketers gain access to actionable data for smarter decisions and real-time optimizations. This leads to more targeted and personal experiences, driving higher engagement and customer lifetime value.”

Key Benefits of Campaign Prioritization

Actionable Insights Without Data Duplication

In an era where data is plentiful but insights are often challenging to activate, MessageGears’ campaign prioritization allows marketers to act on the most relevant data without the need to move or copy it. The platform offers native connections to leading data warehouses such as Snowflake, Google BigQuery, Databricks, and Amazon Redshift, enabling brands to make better and faster decisions using their existing data.

Advanced Functionality

Key functionalities of the campaign prioritization feature include:

• Intent Scoring and Predictive Profiling: Prioritize campaigns based on customer behavior and signals to ensure the right message reaches the right person at the right time.
• Flexible Data Ingestion: Ingest data from any source, including transactional, behavioral, or third-party enrichment, to create highly targeted campaigns.
• Cross-Channel Implementation: Utilize insights to send personalized messages across email, SMS, and mobile apps, ensuring seamless engagement.

“With the ability to tap into all their enterprise data without creating copies, brands can focus on crafting cohesive, multi-channel experiences that drive results,” added Pohan. “Campaign prioritization empowers marketers to make the most of their data—without any of the friction or latency they’re used to.”

MessageGears is revolutionizing how enterprise brands approach marketing by providing them with the tools they need to activate their data effectively. With real-time, unified customer profiles and advanced campaign prioritization, brands can enhance their marketing strategies and drive greater engagement.