Gameloft for Brands, a leader in gamified advertising experiences, introduces COMBO! Core, a new expansion of its gaming media network COMBO!. This platform aims to help brands engage with Generation Z, a demographic that is notoriously difficult to reach due to their fragmented media consumption and distinct preferences. With COMBO! Core, brands can authentically connect with Gen Z consumers through interactive and non-intrusive gaming experiences.

• The Challenge of Reaching Gen Z Through Traditional Marketing
  Generation Z, born in the 2000s, has grown up surrounded by an overwhelming amount of content and entertainment options. As a result, they are hard to engage through conventional marketing channels. With a 30% smaller attention span compared to the general population, Gen Z also expects brands to align with their values around sustainability, social responsibility, and ethics. Traditional advertising is no longer enough to capture their interest.

• Why Gaming is Key to Reaching Gen Z
  COMBO! Core offers a solution by using games as an authentic and engaging channel to connect with this audience. With 82% of Gen Z gaming more than 7 hours a week, the gaming ecosystem plays a crucial role in their daily lives. By integrating advertising within the gaming environment, brands can naturally engage with consumers while respecting their media preferences and attention spans.

• Features of COMBO! Core
  COMBO! Core provides advertisers with interactive, non-intrusive solutions designed to boost visibility and attention, including a range of formats such as IAB-standard ads, native integrations, and eSports sponsorships. The platform covers a wide spectrum, from PC and console games to mobile games, and even custom-built creations. Additionally, COMBO! Core integrates IAS visibility and attention measurement to ensure that brands can accurately track their advertising effectiveness within games.

• Expanding Gameloft for Brands’ Offerings
  With the introduction of COMBO! Core, Gameloft for Brands now offers a comprehensive portfolio of solutions that cater to a broad range of gamers. This expansion follows the success of COMBO! Kids and COMBO! Pop, targeting younger and more mainstream gaming audiences. According to Hugues Ossart, Director of Marketing at Gameloft for Brands, this new offering further solidifies the company’s position as the go-to partner for brands and agencies looking to tap into the vast opportunities in the gaming world.

• Gameloft’s Dual Expertise in Gaming and Media
  Gameloft for Brands brings a unique advantage to the table: its expertise as both a game developer and media distributor. This dual knowledge allows the company to deliver highly effective advertising solutions that resonate with players on a deeper level, creating meaningful connections and building brand loyalty within the gaming community.

COMBO! Core marks a significant step in bridging the gap between brands and Gen Z consumers by using gaming as a powerful, non-intrusive channel for engagement. With its tailored, interactive ad solutions, Gameloft for Brands is poised to help advertisers create authentic connections with the next generation of consumers, unlocking vast potential within the gaming ecosystem.