Mediaocean, a leading partner for omnichannel advertising, has announced the acquisition of Innovid, an independent software platform for ad creation, delivery, and measurement. As part of the deal, Innovid will merge with Flashtalking to form a global, independent ad tech platform, set to revolutionize the advertising landscape.

• Details of the Acquisition
  Mediaocean will acquire Innovid for $3.15 per share, with the transaction valued at approximately $500 million. The acquisition is set to close in early 2025, with the combined entity expected to offer a full suite of ad tech services, spanning ad delivery, creative personalization, measurement, and optimization across digital, social, CTV, and linear TV.

• A New Era of Independent Ad Tech
  The merger of Innovid and Flashtalking is seen as a strategic move to offer advertisers more control over data and ad placements, as well as greater flexibility in media spend. This combination aims to provide a neutral alternative to platforms like Google, addressing the challenges of walled-off inventory and publisher-driven optimization.

• Empowering Advertisers with Control and Choice
  As the ad tech industry moves away from reliance on media sellers’ technology, this merger will give advertisers more control over their media investments. The new organization will offer enhanced tools for creative optimization, greater transparency in measurement, and improved workflows for ad tech efficiency.

• Leadership and Vision for the Future
  Zvika Netter, CEO & Founder of Innovid, will lead the combined entity as CEO, reporting to Bill Wise, Co-Founder & CEO of Mediaocean. Netter brings years of innovation to the table, and the combination with Flashtalking’s expertise promises to shape the future of ad tech.

• Strategic Benefits for Mediaocean
  Bill Wise, Co-Founder & CEO of Mediaocean, emphasized the importance of this merger in establishing a premier independent ad tech platform. With Prisma's robust ad infrastructure and the added creative and CTV capabilities from Innovid and Flashtalking, the new organization will meet the growing demand for flexible, cross-platform advertising solutions.

The merger between Mediaocean, Innovid, and Flashtalking promises to reshape the future of advertising technology. By combining creative innovation, data control, and omnichannel capabilities, the new entity will provide brands and agencies with the tools they need to optimize ad spending and drive growth in an increasingly complex advertising ecosystem.