As the holiday season approaches, ecommerce companies are under pressure to deliver personalized, engaging customer experiences that drive conversions. Bloomreach, the leading platform for ecommerce personalization, has unveiled new features within Bloomreach Discovery to help brands optimize their sites and better serve shoppers. These innovative tools aim to increase revenue and improve customer satisfaction through advanced personalization capabilities.

• The Importance of Personalization in Ecommerce
  Online holiday sales reached $221.1 billion in 2023, underscoring the significance of delivering personalized, engaging shopping experiences. Bloomreach’s latest features provide ecommerce teams with the tools they need to stand out during peak seasons and beyond by tailoring the shopping experience to each customer’s preferences.

• Personalization Studio (Beta)
  The new Personalization Studio allows ecommerce teams to customize the ranking of search results based on individual user behavior. By showing more relevant products to each shopper, this feature enhances the likelihood of conversions, helping to ensure customers find exactly what they’re looking for.

• Real-Time API Merchandising
  Bloomreach’s Real-Time API Merchandising enables developer teams to personalize the shopping experience in real-time. By using customer and behavioral data, ecommerce platforms can dynamically display the most relevant products to each shopper, reducing manual work and enhancing the overall shopping journey.

• Conditional Slot Merchandising (Beta)
  This new feature allows retailers to set rules that determine which products appear in specific spots on webpages based on criteria like brand, color, or category. By promoting new items and organizing product displays more efficiently, retailers can provide a more tailored shopping experience that encourages purchases.

• Dynamic Categories
  Dynamic Categories enable merchandisers to automatically create new product categories based on attributes like price, color, or product type. This feature simplifies the creation of specialized categories like "Holiday Gifts Under $25," making it easier to run promotions and display relevant products to shoppers without developer assistance.

With its new suite of features, Bloomreach Discovery empowers ecommerce teams to offer more personalized and impactful shopping experiences. By leveraging AI-powered tools like Personalization Studio, Real-Time API Merchandising, and Conditional Slot Merchandising, ecommerce brands can increase conversions, reduce manual work, and ensure they meet customer expectations during the busy holiday season and beyond.