Tiger Pistol, a leading local advertising platform, has released a new resource for quick-service restaurant (QSR) marketers: “The Next Step in QSR Loyalty Programs: Driving Engagement, Sales, and Retention with Local Digital Advertising Strategies.” This playbook provides essential insights into how QSR brands can boost loyalty program participation through personalized local advertising, leveraging first-party loyalty data.

Importance of Loyalty Programs in QSR

• Building Customer Relationships: In a competitive QSR industry, loyalty programs are critical for creating strong customer relationships and driving repeat visits.
• Challenges in Engagement: Many loyalty programs struggle with maintaining engagement, resulting in lost revenue opportunities. This playbook addresses how brands can overcome these challenges by sharing loyalty data with franchisees.

Key Highlights from the Playbook

• Loyalty Data Sharing: The playbook explains how to securely share first-party loyalty data with franchisees, empowering them to create hyper-targeted campaigns using custom and lookalike audiences.
• Platform-Specific Strategies: It provides guidance on how to effectively target local customers across popular platforms like Facebook, Instagram, TikTok, and Amazon Ads, driving foot traffic and increasing engagement with loyalty programs.
• Driving App Downloads: The playbook emphasizes how local advertising campaigns can promote loyalty app downloads, encouraging more digital interaction and strengthening customer relationships.
• Simplified Campaign Management: Tiger Pistol’s platform streamlines campaign creation, scaling, and reporting, freeing up franchisees to focus on customer service rather than complex ad management.

Customer-Centric Campaigns for Better Business Outcomes

Sarah Cucchiara, VP of Business Development at Tiger Pistol, highlighted the benefits of enabling franchisees to create personalized campaigns. By using first-party data and localized strategies, franchisees can engage more deeply with their customers, driving both loyalty program participation and measurable business outcomes such as increased sales and retention.

Call to Action

The playbook, available for free download, invites QSR marketers, franchise leaders, and multi-location restaurant brands to explore how local digital advertising strategies, combined with data-sharing, can unlock new opportunities to engage customers and enhance loyalty program performance.

Tiger Pistol’s playbook offers a strategic framework for QSR brands to improve loyalty program engagement, drive app downloads, and boost sales through personalized local advertising. By leveraging first-party data and simplified campaign management, brands can build stronger customer relationships and achieve better business outcomes.

Amperity has been recognized as a leader in the Customer Data Platform (CDP) category in Snowflake's Modern Marketing Data Stack 2025 report. The report, launched by Snowflake, focuses on how AI, privacy, and data gravity are transforming the marketing landscape, providing insights into how leading marketers thrive in this evolving ecosystem.

Snowflake’s Modern Marketing Data Stack Report

• Overview: Snowflake's third annual report identifies the key technologies, tools, and platforms that marketers and advertisers use to leverage the Snowflake AI Data Cloud.
• Customer Insights: The report analyzes patterns from 9,800 customers (as of April 2024) and identifies 10 key technology categories marketers need for building their AI-powered marketing stacks.
• Core Focus Areas: The 2025 edition highlights how AI, data gravity, and privacy now define the marketing ecosystem, marking a significant shift from the inaugural 2022 report.

Key Categories in the Report

1. Analytics & Data Capture
2. Enrichment & Hygiene
3. Identity & Onboarding
4. Customer Data Platforms (CDP)
5. Marketing & Customer Engagement
6. Programmatic Solutions
7. Measurement & Optimization
8. Integration & Modeling
9. Consent Management
10. Business Intelligence

Amperity's Recognition in the CDP Category

• Leader in Data Activation: Amperity was recognized for its excellence in customer data platforms and data activation solutions, empowering marketers to unify and activate high-quality customer data with AI-driven insights.
• Key Contributions: Amperity enables brands to create a 360-degree view of their customers, activating relevant data segments to optimize marketing strategies and audience engagement.

Industry Shifts Highlighted in the Report

• AI-Driven Marketing: The report emphasizes how AI is reshaping marketing efforts, giving rise to data-empowered marketers and new measurement techniques.
• Data Gravity & Privacy: A critical trend observed is the growing importance of managing data where it resides, optimizing access, privacy, and usage through AI-driven platforms like Snowflake.

Quotes from Snowflake & Amperity

• Snowflake’s Perspective: Denise Persson, Chief Marketing Officer at Snowflake, praised Amperity for transforming its approach to AI-driven data management, helping joint customers achieve greater efficiency and activation effectiveness in marketing.
• Amperity's Vision: Curt Lockton, SVP of Partnerships at Amperity, expressed pride in the recognition and reinforced the shared vision of enabling marketers with AI-ready customer data, driving stronger engagement, loyalty, and revenue growth.

Amperity’s recognition as a leader in Snowflake's Modern Marketing Data Stack 2025 report highlights its role in advancing AI-driven customer data management. The collaboration between Amperity and Snowflake empowers marketers to activate their data and optimize marketing strategies, driving business success through improved engagement and loyalty.

Allison Worldwide has launched Allison Advanced Issues Monitor (AIM), a state-of-the-art issues monitoring tool designed to help business leaders monitor and respond to critical conversations affecting their brand. The AIM platform integrates advanced AI technology with expert human analysis to provide actionable insights, ensuring that companies can stay ahead of reputational risks and emerging opportunities.

Key Features of AIM

• Real-Time Social Media Monitoring: AIM uses AI to scan social media platforms, uncovering real-time conversations, sentiment trends, and emerging narratives related to a brand or industry.
• Advanced Technology & Human Expertise: By combining AI-driven insights with human expertise, AIM identifies critical opportunities and potential reputational threats in both public and deep web conversations.
• Tailored Insights: AIM delivers industry-specific insights, helping companies navigate brand challenges with strategic recommendations for informed decision-making.

AIM’s Capabilities

1. Sentiment Analysis: Evaluates social media sentiment trends to track public perception of a brand or issue.
2. Narrative Detection: Identifies emerging narratives across platforms, ensuring that business leaders can respond promptly to potential risks.
3. Strategic Recommendations: Provides actionable insights based on real-time data, helping companies make informed decisions quickly to safeguard their reputation.

Benefits for Businesses

• Early Threat Detection: AIM enables companies to spot reputational risks before they escalate, allowing leaders to address issues before they reach mainstream media or influential platforms.
• Informed Decision-Making: By offering clear and actionable insights, AIM ensures that business leaders can differentiate between critical information and noise.
• Reputation Management: AIM helps businesses control social media controversies, combat misinformation, and maintain a positive brand image.

Expert Insight

• Jonathan Heit, Global CEO, Allison: "AIM empowers business leaders to access complete information quickly, providing clarity in decision-making and protecting their brand reputation."
• Whitney Dailey, EVP, Purpose Center of Excellence: "In today’s digital age, AIM offers a sophisticated solution for brands to combat misinformation and navigate the complex social media landscape confidently."

The launch of Allison Advanced Issues Monitor (AIM) marks a significant advancement in issues monitoring and reputation management. With its ability to provide real-time insights and strategic recommendations, AIM ensures that companies can effectively manage reputational risks, seize opportunities, and maintain control in an increasingly complex digital world.

Jotform, a leading online form builder, has launched Jotform Workflows, a powerful no-code automation solution designed to help organizations streamline complex processes with customizable workflows. Building on the previous Jotform Approvals, this updated product enables users to automate tasks such as receiving payments, requesting signatures, and integrating with other tools all through an intuitive, visual interface.

Key Features of Jotform Workflows

1. Turn Forms into Flows: Users can connect multiple forms, trigger actions with conditional logic, and build advanced workflows within minutes, making it easy to automate complex processes.
2. Streamline Task Assignments: Tasks can be assigned and tracked effortlessly. Jotform Workflows automatically notifies team members or clients, ensuring smooth progress management and timely task completion.
3. Integrate with Popular Apps: Jotform Workflows integrates with a variety of apps such as Google Drive, Slack, and Airtable, allowing seamless data sharing and enhanced collaboration across teams.
4. Request and Receive Payments: Payment requests can be incorporated into workflows using popular platforms like Square, Stripe, and PayPal, with no extra transaction fees imposed by Jotform.
5. Automate Approval Processes: Group and individual approvals are simplified, eliminating the need for back-and-forth emails. Notifications are sent automatically when approvals are needed, and progress can be tracked through Jotform Inbox or Jotform Tables.

Benefits for Organizations

• Efficiency and Accessibility: Jotform Workflows offers professional-level automation tools with no need for coding, making it accessible to organizations of all sizes. It simplifies processes that were previously manual and time-consuming, saving businesses both time and resources.
• Seamless Collaboration: By integrating with popular apps and enabling real-time task tracking, Jotform Workflows enhances team collaboration, keeping everyone in sync without extra manual effort.
• Cost-Effective Solution: Jotform Workflows is available at no additional cost to Jotform users. Enterprise customers gain access to exclusive features such as unlimited workflow runs and white-labeling options.

Expert Insights

• Aytekin Tank, CEO of Jotform: "Jotform Workflows bridges the gap between traditional workflow management and business process management software. Our mission is to help customers simplify and automate tasks, making workflows more efficient and accessible to everyone."

With the introduction of Jotform Workflows, organizations now have an intuitive and cost-effective solution for automating a wide range of tasks. From payment processing to task assignment and approvals, Jotform Workflows provides a robust platform for businesses to enhance productivity, streamline operations, and adapt to the demands of digital transformation.

Panopto, a global leader in AI-powered video creation and management solutions, has announced its acquisition of Elai, an AI-driven text-to-video platform known for producing highly engaging learning content. Elai's advanced features, such as custom avatars, voice cloning, and interactive playback, enhance Panopto's offerings, making it the only secure video solution supporting the full lifecycle of video learning from creation to management, sharing, and impact measurement.

Key Features of the Acquisition

1. AI-Driven Video Creation: Elai's platform allows users to quickly create engaging video content using guided storyboarding, custom avatars, and personal design features, all powered by AI.
2. Custom Avatars and Voice Cloning: The platform supports lifelike avatar-based learning in multiple languages, offering personalized and dynamic learning experiences.
3. Interactive Learning Tools: Integrated quizzes, interactivity, and branching options allow instructors to create more personalized and engaging content that adapts to the learner’s needs.
4. Enhanced Content Management: Panopto’s smart chaptering and intelligent search features ensure that learning content is not only created efficiently but also delivered to the right learners at the right time.

Benefits for Learning Experience Designers and Content Creators

• Increased Efficiency: The AI-powered text-to-video generation drastically reduces the time and cost of content creation, allowing organizations to produce personalized learning materials at scale.
• Engagement and Personalization: Custom avatars, voice cloning, and interactive elements create immersive and personalized learning experiences, catering to the modern learner's demand for immediacy and relevance.
• Seamless Integration: With the addition of Elai's capabilities, Panopto now offers a comprehensive solution for creating, delivering, and managing video content, ensuring a streamlined process from start to finish.

Market Impact and Expert Insights

• Jason Beam, CEO at Panopto: “With the capabilities of Elai, we’re equipping our customers with a complete solution to create, deliver, and personalize the video learning journey, making training content creation faster and more scalable.”
• Vitalii Romanchenko, CEO and Founder at Elai: "Elai's mission to support agile training models aligns with Panopto's vision of simplifying content creation, inspiring users to transform ideas into impactful learning experiences."
• Jim Lundy, CEO and Founder of Aragon Research: "The acquisition of Elai empowers organizations to scale their training content efficiently. As technology advances, it's crucial for business leaders to evaluate their specific needs and leverage these scalable solutions."

With the acquisition of Elai, Panopto enhances its AI-powered video platform to meet the growing demands of modern learning. This new offering allows organizations to create dynamic, personalized, and interactive video content faster and at scale, addressing the challenges of traditional content creation while catering to the needs of a rapidly evolving workforce.

OneMagnify, a leading provider of data science-driven marketing solutions, has announced its acquisition of Emodo, a pioneer in AI-powered programmatic marketing. Known for its Connected TV (CTV)-first media marketplace, Emodo specializes in dynamic creative and advanced audience targeting solutions. This acquisition positions OneMagnify to enhance its offerings by leveraging Emodo's capabilities while allowing Emodo to operate as a separate entity.

Key Benefits of the Acquisition

1. AI-Driven Programmatic Marketing: OneMagnify clients will gain access to Emodo's AI-powered programmatic marketing tools, enabling them to execute highly targeted and personalized campaigns that engage decision-makers throughout the buying journey.
2. Immersive Ad Formats: Emodo's focus on CTV and native ad formats helps capture attention and drive user engagement, enhancing the overall effectiveness of marketing strategies.
3. Data-Driven Insights: OneMagnify's existing data-driven insights combined with Emodo's advanced targeting capabilities will optimize campaigns, ensuring maximum ROI for clients.
4. Enhanced Value Proposition: This merger allows OneMagnify to deliver exceptional value to its clients, helping them achieve their business goals and maintain a competitive edge in the market.

Executive Insights

• Mark Petroff, CEO of OneMagnify: "This acquisition aligns perfectly with our vision of providing a comprehensive suite of B2B marketing solutions powered by best-in-class data science and technology capabilities. Emodo's cutting-edge AI technology will enable us to drive measurable results and enhance client experiences."
• Alistair Goodman, Co-Founder of Emodo: "Joining the OneMagnify team presents an exciting opportunity for Emodo. We will bring our AI-powered innovation and programmatic capabilities from B2C into the B2B space, focusing on advanced targeting and immersive creative solutions that unlock growth opportunities."

Market Implications

• Innovative Marketing Solutions: The merger signifies a strategic move towards blending B2B and B2C marketing strategies, harnessing the power of AI to create impactful marketing campaigns.
• Focus on Customer Experience: With advanced targeting and dynamic creative solutions, the combined entity will be able to craft experiences that resonate with audiences, ultimately driving customer engagement and satisfaction.
• Growth Potential: The acquisition opens new avenues for both companies to expand their market reach and leverage each other’s strengths, driving innovation in programmatic marketing solutions.

The acquisition of Emodo by OneMagnify marks a significant step towards enhancing their marketing solutions portfolio. By integrating advanced AI-driven programmatic marketing capabilities, OneMagnify is poised to offer unparalleled value to its clients, helping them navigate the complexities of modern marketing while achieving their business objectives.

According to Gartner, only 48% of digital initiatives across enterprises achieve their targeted business outcomes. However, a select group of CIOs and CxOs, known as the “Digital Vanguard,” significantly outperform this average, with 71% of their digital initiatives meeting or exceeding expectations. This article delves into the factors that distinguish these digital leaders and explores the evolving roles of CIOs and CxOs in digital transformation.

The Digital Vanguard's Success

• Definition: The Digital Vanguard is a small group of CIOs and CxOs characterized by high achievement rates in digital initiatives.
• Key Insight: They co-own digital delivery, marking a shift from traditional IT delivery models where project sponsorship was primarily the responsibility of business leaders.

Key Findings from Gartner's 2025 CIO and Technology Executive Survey

• Survey Overview: Conducted with over 3,186 CIOs and technology executives across 88 countries, supplemented by insights from 1,126 CxOs.
• Revenue Representation: The survey represents approximately $17.6 trillion in revenue and $351 billion in IT spending.

Characteristics of Digital Vanguard CxOs

• Personal Commitment: Digital vanguard CxOs allocate more time and resources to digital initiatives.
• Collaboration: They collaborate closely with CIOs, meeting four times more often than their counterparts.
• Staff Allocation: They dedicate 35% of their business area staff to technology work, compared to 21% for other CxOs.

The Role of CIOs in Enabling Digital Transformation

• Nurturing Leadership: Digital vanguard CIOs play a crucial role in guiding their CxO peers to co-lead digital initiatives.
• Shared Success: The success of CIOs is increasingly tied to the success of CxOs, emphasizing the need for collaboration in digital projects.

Investment Trends in Technology

• Future Investments: Over 80% of CIOs plan to increase investments in foundational capabilities, such as cybersecurity, AI/GenAI, and data analytics.
• Accessibility: Digital vanguard CIOs ensure that technologies are user-friendly for technologists outside of IT, which is crucial for enhancing enterprise-wide productivity.

Shifting Focus from Legacy Systems

• Legacy Infrastructure: 43% of CIOs anticipate reducing investments in legacy systems, favoring cloud-based solutions.
• On-Premise Experiments: Some organizations continue to invest in legacy infrastructure for experimentation with GenAI solutions.

Developing a Comprehensive Technology Workforce

• Workforce Priorities: Only 16% of CIOs plan to build a technology workforce beyond IT departments, limiting the potential for maximizing digital investments.
• Leadership Sharing: Only 18% of CIOs prioritize sharing technology leadership across business areas, which is essential for fostering a digital vanguard.

Conclusion

To thrive in digital transformation, organizations need to embrace the Digital Vanguard model, where CIOs and CxOs collaborate closely. By focusing on building a comprehensive technology workforce and investing in user-friendly technologies, businesses can increase the success rates of their digital initiatives and drive sustainable growth.

Innovid, a leading independent software platform for advertising across connected TV (CTV), linear, and digital mediums, has partnered with Alltold, an innovator in responsible AI, to launch “The State of Representation in CTV Advertising.” This pioneering report combines Innovid’s streaming insights with Alltold’s advanced technology to analyze inclusivity in CTV advertising, marking a significant step in understanding representation at scale.

Key Findings from the Report

• Representation Breakdown: The report examines six identity dimensions—age, gender expression, skin tone, body size, observed sexual orientation, and visible disability—using data from billions of ad impressions served by Innovid in the first half of 2024.

• Gender Expression: The analysis revealed a nearly even split in masculine and feminine gender expression, with more feminine representation among individuals under 30, while those over 30 skewed more masculine.

• Skin Tone Representation: The lightest four skin tones comprised over 70% of total screen time, highlighting a lack of diversity in skin tone representation.

• Body Size Representation: Small- and medium-sized bodies were featured approximately 93% of the time in advertisements.

• Visible Disabilities: Less than 1% of individuals shown on screen had a visible disability, indicating significant room for improvement in inclusive representation.

The Importance of Inclusive Advertising

Morgan Gregory, CEO & Co-Founder of Alltold, emphasizes the dual impact of inclusive advertising: “Inclusive advertising not only helps to build a more inclusive world, but it also drives business results. The time is now for every brand to establish a representation baseline, set data-driven objectives, and track and report on progress as they realize the ROI of representation.”

Dan Mouradian, SVP of Global Client Solutions at Innovid, adds, “Advertising is ever-present—it’s woven into people’s daily lives. It has the power to make people feel seen, heard, and represented, but it can also do the opposite. While our industry has made progress, there is so much opportunity to do better.”

Collaboration for Change

The collaboration between Innovid and Alltold aims to empower advertisers with data-backed insights, helping them rethink inclusivity in CTV ads throughout the year—not just during special events. This ongoing commitment to inclusivity ensures that advertising resonates more meaningfully with diverse audiences.

As the advertising landscape continues to evolve, establishing metrics for representation becomes crucial. Reports like “The State of Representation in CTV Advertising” provide valuable insights that can help brands enhance their inclusive practices, fostering a culture of representation that benefits both consumers and businesses.