NIQ, the world’s leading global consumer intelligence company, has announced the launch of its Marketing Mix Modelling (MMM) solutions. This initiative is part of NIQ’s global media division expansion, reinforcing its commitment to delivering comprehensive insights and enhancing marketing capabilities for clients worldwide. With operations in over 75 countries, NIQ’s MMM leverages a century of industry expertise and proprietary store-level data to provide actionable insights.

Key Highlights of NIQ's Marketing Mix Modelling Solutions

• Broad Client Engagement: Within months of launching, NIQ’s MMM has successfully implemented programs for over 30 clients across various sectors, including retailers, publishers, and Fortune 500 manufacturers.

• Unlocking ROI Growth: NIQ’s MMM offers proven methodologies and best-in-class solutions to help clients optimize their marketing investments.

The Full View™: Comprehensive Data Coverage

• Global Reach: NIQ provides extensive data coverage powered by store-level point-of-sale and digital media data, delivering precise insights for informed decision-making.

Seamless Media Integration

• Privacy-Safe Partnerships: The MMM solution integrates data through collaborations with leading publishers, ensuring data privacy while maximizing effectiveness.

Expert Guidance

• Marketing Expertise: Clients benefit from the global and local presence of category experts and marketing science teams, ensuring tailored support and insights.

Unique Data Models

• Optimization of Impact: NIQ's granular data models accurately assess Below the Line (BTL) and Above the Line (ATL) marketing impacts, enhancing overall strategy.

Comprehensive Measurement Modules

• Sales Lift Analysis: Measure the sales impact from specific media campaigns across different geographies to quantify performance effectively.

Cloud-Based Application

• Forward-Looking Scenarios: The cloud-based application enables clients to optimize media planning through scenario analysis and forward-looking insights.

Commitment to Innovation

Lana Busignani, General Manager of Global Media at NIQ, expressed enthusiasm for this expansion: “We are excited about this expansion as we continue to make investments in our Media division. NIQ has a legacy of providing best-in-class marketing and analytic solutions for over 100 years, fueled by our superior global data, expert teams, and deep knowledge of our clients’ brands.”

Additional Services: Matched Market Testing (MMT)

As part of the enhanced media portfolio, NIQ now offers Matched Market Testing (MMT), allowing clients to assess the sales impact of media campaigns in real-time before broader rollout. This innovative approach is designed to optimize performance and ensure effective marketing strategies.

NIQ’s launch of Marketing Mix Modelling solutions marks a significant step in its mission to provide clients with a comprehensive understanding of consumer behavior. By integrating advanced analytics and a rich ecosystem of data and technology, NIQ empowers clients to convert insights into actionable strategies that drive growth.

Canva, the leading all-in-one visual communication platform, has launched a suite of innovative products and features aimed at transforming the design landscape for professionals and casual users alike. This announcement comes as Canva celebrates a significant milestone of 200 million monthly active users and $2.5 billion in annualized revenue, marking an impressive growth of over 115 million users in just two years.

Key Innovations and Features

Introduction of Dream Lab Powered by Leonardo.Ai

• Generative AI Technology: The newly introduced Dream Lab utilizes generative AI technology from Leonardo.Ai to elevate creativity and design precision.
• Dynamic Image Creation: Transform text descriptions into dynamic graphics, with the ability to generate multiple variations in over 15 styles, including photorealistic portraits and 3D renders.
• Style Reference Utilization: Use existing images as style references to maintain brand consistency across generated content.

Empowering Organizations with Canva Enterprise

• Adoption by Industry Leaders: Companies like NYSE, Atlassian, and Docusign are leveraging Canva Enterprise to streamline content creation and enhance brand visibility.
• Rapid Growth: With over 30 billion designs created at an astonishing rate of 300 new designs per second, Canva is expanding its influence across diverse industries.

Enhancements to the Visual Suite

Since launching its Visual Suite—which includes Docs, Whiteboards, Websites, Presentations, and Videos—Canva has achieved remarkable milestones:

• 2.5 billion presentations, over 1,500 every minute
• 1.5 billion videos, more than 1,000 every minute
• 500 million documents, 650 every minute
• 80 million websites, 50 every minute
• 240 million whiteboards, doubling in usage this year

New Features to Enhance User Experience

• AI-Powered Whiteboards: Introducing smart sorting, summarizing, and interactive elements for real-time collaboration.
• Intuitive Magic Write: Improved contextual text generation and one-click commands for efficient writing.
• Video Capabilities: Advanced animation effects and automatic caption generation aligned with brand styles.
• Interactive Presentations: New chart types and animation effects to enhance engagement in presentations.
• Data Storytelling Tools: The addition of new chart types, such as Area, Radar, and Hierarchy Charts.
• Custom Mockups: Users can now create professional mockup templates from photos effortlessly.
• Polls and Quizzes: Simple, customizable polls and quizzes can be created directly within the editor.
• Powerful Integrations: Collaborate on Canva designs within Google Workspace seamlessly.

Expanded Content Offerings

• Artlist Integration: Access to premium video and music assets from industry-leading artists.
• Diversity Commitment: The introduction of pocstock's content collection, featuring 150,000 photos that reflect a diverse and inclusive world.

Work Kits for Diverse Audiences

Following the successful launch of Canva Work Kits, the company is expanding its offerings to support teachers, students, and small business owners:

• Small Business Owners: Generalist Work Kits with playbooks, customizable templates, and organizational resources.
• Teachers: Education-focused templates and resources to enhance lesson plans and creativity.
• Students: Tools and templates to improve homework organization and project presentations.

Canva continues to innovate and expand its platform to meet the diverse needs of users across industries. With the launch of new features and integrations, Canva aims to empower individuals and organizations to bring their creative visions to life efficiently and effectively.

Collective Voice, the leading creator marketing platform, has unveiled "Shop The Look," a free tool designed to help creators effortlessly monetize their Instagram posts. This new feature is part of Collective Voice's comprehensive suite of monetization tools, aimed at enhancing personalized audience interactions through automation and maximizing creators' revenue potential.

Elevating Revenue Potential with "Shop The Look"

Powered by Collective Voice's proprietary technology, "Shop The Look" automatically identifies and matches images from creators' uploaded "Looks" to their Instagram posts. The tool facilitates personalized direct messages (DMs) with shoppable links, allowing creators to engage with their audience more effectively.

• Automated Responses: Audiences commenting "Shop The Look" on Instagram posts will receive an automated DM featuring links to the products showcased in that post. This streamlined process drives organic traffic and enables creators to monitor real-time engagement through Collective Voice's analytics dashboard.

Key Benefits for Creators

Using "Shop The Look" offers creators several advantages:

• Reduced Manual Efforts: Minimize time spent responding to product inquiries with a smart, automated solution.
• Convert Followers into Customers: Engage followers through personalized DMs that encourage direct purchases.
• Enhance Community Engagement: Foster community growth by increasing post interactions and personalizing follower communications.
• Gain Valuable Insights: Access insights into follower behavior, helping creators refine their content strategies.

A Must-Have Tool Ahead of the Holiday Season

As the holiday season approaches, creators face the need to be strategic in their monetization efforts. Economic fluctuations and shifting consumer behaviors necessitate optimized content and partnerships to effectively capture audience attention and convert engagement into sales.

"It's crucial for creators to leverage monetization tools like 'Shop The Look' to streamline campaigns and maximize revenue opportunities during this peak shopping period," said Clair Sidman, VP of Marketing at Collective Voice. "This tool enhances engagement while providing real-time insights into follower behavior and link performance. By optimizing their campaigns, creators can maintain engaged audiences and maximize revenue—even amid the distractions of a busy holiday season."

DoubleVerify, the leading software platform for digital media measurement, has announced the expansion of its independent media quality measurement services to include LinkedIn's premium video inventory. This enhancement allows advertisers to ensure that their video ads on LinkedIn are viewable and protected from invalid traffic (IVT), thereby boosting campaign effectiveness.

Enhancing Campaign Effectiveness with LinkedIn Integration

Mark Zagorski, CEO of DoubleVerify, stated, "Becoming a measurement source for viewability and IVT for LinkedIn’s premium video inventory reinforces our industry and technology leadership and underscores our drive to ensure media quality on any platform anywhere in the world." He emphasized that LinkedIn's rigorous partner performance and integration standards align well with DoubleVerify's innovative solutions.

Key Features of the Integration:

• Comprehensive Measurement Data: Advertisers can access crucial measurement data and insights through DV Pinnacle®, DoubleVerify's unified service and analytics reporting platform. This enables them to monitor and optimize the performance of their LinkedIn ad campaigns effectively.

• Empowering B2B Campaigns: Abhishek Shrivastava, VP of Product at LinkedIn, highlighted that the collaboration with DoubleVerify enables customers to reach and engage buyers through video confidently. "With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimize their B2B campaigns and increase performance on a safe and trusted platform," he said.

Strengthening the Existing Collaboration

This announcement builds on the ongoing partnership between DoubleVerify and LinkedIn. In November 2022, DoubleVerify expanded its pre-bid solutions to the LinkedIn Audience Network, introducing DV Authentic Brand Suitability and DV Custom Contextual solutions. This continued collaboration underscores LinkedIn’s commitment to providing safe and trusted experiences for advertisers.

DoubleVerify plans to make this new offering available to all advertisers in the coming days.

SundaySky, the premier AI-powered video platform designed for modern enterprises, has announced the beta release of AI image generation and its AI Copilot assistant. These cutting-edge features integrate seamlessly into users' existing workflows, simplifying the video creation process and eliminating the need to juggle multiple tools. Notably, more than half of SundaySky’s initial beta users have already incorporated AI-generated images into their videos.

Streamlining Video Production with AI Enhancements

These advancements build on the previous year’s launch of AI Copilot, which assists users in creating complete videos from simple concepts. The latest features further democratize video production, enabling even non-creative or non-technical users to generate custom visuals on the fly. Users can now leverage generative AI to create tailored media assets that align with their video scripts, voiceover narration, aspect ratios, and brand specifications.

Key Features of the New Release:

• Generative AI Capabilities: Users can generate custom visuals directly within the SundaySky platform, reducing dependency on external design resources.

• AI Copilot Integration: The AI Copilot can assist in crafting imagery that matches the video's context, providing prompts based on the script to enhance relevance and coherence.

Unlocking Video Creation for All Businesses

SundaySky's mission is to make video production accessible to everyone, regardless of their previous experience or creative resources. The introduction of AI-generated images complements existing options, allowing users to upload their own brand assets or source from the native stock media library powered by Getty Images. This three-pronged approach empowers any business user to create visually compelling videos without needing an in-house creative team.

Jonathon Ben Haim, Vice President of Product Management at SundaySky, stated, “By embedding generative AI capabilities directly within our platform, we’re eliminating the friction that comes with switching between multiple tools. This innovation provides users with a streamlined experience where AI helps generate not just media, but fully-realized, professional-quality videos faster than ever before.”

Proven Impact on Business Outcomes

SundaySky’s AI innovations are built on industry-specific models that enhance traditional large language models, leveraging a decade of experience in personalized video creation across various sectors, including healthcare, finance, insurance, and retail. The platform ensures that users benefit from insights that lead to tangible results, such as:

• Top-line Growth: Achieving a 10x return on investment and a 2x improvement in customer account health.
• Bottom-line Savings: Delivering $30 incremental value per video view.
• Improved Customer Retention: Attaining a 30% higher customer retention rate and a 56% reduction in member churn.
• Increased Engagement and Loyalty: Recording a 17% higher digital engagement and a 48-point lift in Net Promoter Score.

Dramatic Reduction in Video Production Time

These ongoing AI and media advancements have drastically reduced the time required to produce videos, with businesses seeing an average 87.5% decrease—from 36 days to just 4.5 days. Today, almost every video created with SundaySky utilizes AI, and 68% incorporate Getty stock media. Adoption of the AI Copilot has risen by 35%, leading to increased video output for many customers. In one notable case, a client experienced a threefold increase in video production, rising from one video created per user per month to four.

With these latest innovations, SundaySky continues to set the standard for making video creation more accessible, efficient, and impactful.

Ramdam, the AI-powered platform revolutionizing user-generated content (UGC) production for advertisers, has successfully closed a $3.15 million seed funding round. This round, led by The Moon Venture, Paris Region Venture Fund, and Data Tech Fund, with additional support from BPI (Banque Publique d’Investissement), marks a significant milestone in Ramdam’s growth as a premier solution for brands looking to leverage social media for sales. The new funding will be used to enhance technological capabilities and facilitate the company’s expansion into the U.S. and European markets.

The Birth of Ramdam

Founded in early 2023 by co-founders Xavier de Baillenx, Emmanuel Lemoine, and Benjamin Combes—who previously launched Pretty Fun Therapy, later acquired by Match Group—the inspiration for Ramdam arose from a challenge in boosting user acquisition for one of their mobile apps. A pivotal moment occurred when a TikTok creator ad campaign dramatically increased the app's visibility and downloads, leading them to create Ramdam: an automated platform that utilizes AI to connect advertisers with the most effective creators, streamlining the entire process from creative brief to final post.

Xavier de Baillenx, Co-founder and CEO of Ramdam, stated, “Ramdam was born from our firsthand experiences in navigating the complexities of digital advertising. Our platform is designed to be both simple and highly effective, optimizing ad performance without the creative lottery guesswork—where brands often have to rely on trial and error, hoping their ads resonate. While our current focus is on UGC, we see vast potential for expanding our approach to all types of creators and helping brands to secure the most strategic collaborations possible.”

Funding Round Highlights

The $3.15 million funding round reflects Ramdam's rapid market traction and growth. The investment was led by The Moon Venture, a prominent French VC fund supported by notable industry figures such as the former CEO of Parfums Dior and the current CEO and president of Hennessy. Additional backing came from the Paris Region Venture Fund, managed by Karista, and Data Tech Fund, a U.S.-based firm led by former Facebook data leaders, focusing on AI-driven startups.

Distinctive Approach to UGC Production

Ramdam sets itself apart by sourcing and analyzing thousands of creators worldwide across platforms like TikTok, Instagram, and YouTube. The ads produced can be effortlessly utilized across these channels, enhancing the campaign's reach and effectiveness. Unlike traditional creator marketplaces, Ramdam employs AI to identify the most suitable profiles for each campaign, generate insightful creative briefs, and automate communication processes including delivery timelines, contracts, and invoicing all within hours. This comprehensive, data-driven strategy increases the chances of creating viral content, granting brands direct control over their social media success in a short timeframe.

Global Reach and Client Base

Since its inception, Ramdam has developed a global network that spans over 50 countries and 10 languages, providing access to more than 50,000 creators. The platform has already collaborated with over 100 clients, reinforcing its position as a key player in the UGC production landscape.

Cloudinary, the leading image and video platform empowering some of the world’s top brands, has announced new features for its intelligent, API-first digital asset management (DAM) platform. These innovations streamline every stage of the asset lifecycle and include customizable creative review and approval workflows, enhanced portals for asset sharing, and practical AI solutions designed to automate manual tasks. Attendees of DAM New York 2024 are encouraged to visit the Cloudinary booth to discover these advancements.

Recognized Leader in Digital Asset Management

Recently, Cloudinary was named a Leader in the IDC MarketScape: Worldwide Intelligent Digital Asset Management report (Doc #US51265723, July 2024). Renowned brands such as lastminute.com, Mecum Auctions, Neiman Marcus, Paul Smith, Rapha, and River Island leverage Cloudinary’s DAM to manage vast asset volumes, enhance collaboration, save thousands of hours on repetitive tasks, improve user experiences, and increase conversions.

A Unified Solution for Enhanced Efficiency

Cloudinary’s DAM acts as a single source of truth for all visual assets, consolidating various technologies—image and video solutions, dynamic media services, CDNs, and storage—into one cohesive and intelligent platform. By streamlining workflows, Cloudinary improves efficiency for all teams involved in visual storytelling.

Key AI-driven features include:

• Automated Creative Review and Approval Workflows: Simplifying collaboration and decision-making.
• Auto-tagging and Visual Search: Enhancing asset classification and discovery.
• Content Moderation and Credentialing: Ensuring brand compliance and fostering customer confidence amidst increasing library volumes and user-generated content (UGC).

Manuel Mascheroni, head of content at lastminute.com, praised Cloudinary's intuitive DAM, stating, “It allows our developers to access automations via APIs, while any user can easily find and manipulate their ideal assets.”

API-First Design for Composable Architectures

A recent independent survey commissioned by Cloudinary revealed that 86% of respondents deem a highly integratable DAM as extremely or very important. As an API-first platform and an early member of the MACH Alliance, Cloudinary supports a robust ecosystem of over 300 partners, integrations, and plug-ins with popular tools.

Rob Daynes, Managing Director of Digital Asset Management at Cloudinary, emphasized the need for modern DAM solutions: “Today’s visual economy demands that brands harness the full power of their images and videos to engage consumers effectively. When powerful martech tools collaborate seamlessly, it elevates the quality of experiences that professionals can create.”

Delivering Personalized Omni-Channel Experiences with Generative AI

With over a decade of experience in image and video optimization, Cloudinary offers a comprehensive suite of AI capabilities that accelerate time to market by automating manual tasks at scale. Features include automatically cropping, resizing, and delivering assets in the ideal format and quality.

Through Cloudinary’s innovative generative AI capabilities, users can create unlimited on-brand customizations of single assets or collections. Accurate previews minimize publishing risks, ensuring that transformed assets—such as background removal, object replacement, product recoloring, and image enhancement—meet quality standards before reaching consumers.

To support the 80% of brands planning to expand their video use, Cloudinary also provides generative AI-powered video editing, smart previews, transcription, captioning, and auto-translation capabilities.

Join Cloudinary at DAM New York 2024

Attendees of DAM New York 2024 are invited to meet Cloudinary at booth #37. Don't miss the sessions on Wednesday, October 23, featuring discussions on navigating myths and realities in AI-driven DAM, and engaging customers through visual storytelling, highlighting insights from lastminute.com and Cloudinary’s Senior Product Marketing Manager for DAM, Matt Noyes.

Later, a leading social media and influencer marketing partner for Fortune 5000 brands, has announced a partnership with Mavely, the Everyday Influencer Platform®, to integrate affiliate capabilities into creator campaigns. This collaboration combines Mavely's performance-based affiliate marketing with Later's influencer marketing technology platform, addressing the critical challenge marketers face: measuring and proving full-funnel impact.

A Seamless Integration for Social Commerce

Powered by this strategic partnership, Later's creator affiliate capabilities connect brands to Mavely's network of over 85,000 creators, offering a single point of access to dozens of affiliate networks. This integration enables brands and retailers to harness influencer-driven affiliate marketing at scale, allowing them to track traffic, orders, revenue, and costs by campaign and creator.

Scott Sutton, CEO of Later, stated, “We want to help marketers create predictable outcomes and drive performance through social and influencer marketing. Customers have shared that their biggest challenge with influencer campaigns is driving attributable revenue. By connecting their affiliate networks to Later-driven influencer campaigns, we help marketers identify the right creators for specific results.”

Streamlined Affiliate Links for Brands and Creators

The partnership with Mavely allows brands using Later campaigns to incorporate affiliate links effortlessly. With just a click, unique links are automatically generated and assigned to individual creators, enabling brands to attribute sales to specific influencers and identify top-converting creators.

Creators also benefit from this integration through Later's Link in Bio feature, which allows them to showcase affiliate links in conversion-focused storefronts. This enables them to feature recommended products and services and earn commissions on transactions occurring on a brand or retailer’s e-commerce pages.

Evan Wray, Co-Founder and CEO of Mavely, expressed excitement about the collaboration: “This partnership combines Mavely's proven social commerce capabilities with Later's high-touch influencer campaigns, reinforcing our mission to unlock opportunities for millions of creators in performance-based campaigns.”

Simplified Setup for Marketers

Justin Withers, Chief Growth Officer at Later, emphasized the accessibility of this solution: “What makes this integration unique is the absence of technical implementation or coding required to get started. There’s no pixel installation or waiting on legal approval—setup is rapid and friction-free across various existing affiliate networks. This allows marketers to concentrate on strategy and results instead of technical hurdles.”

Continuing Innovation in Influencer Marketing

This announcement follows Later's recent launch of AI-enabled social listening and marks a significant step in the company's transformation into a comprehensive influencer and social media ecosystem for brands and creators. By providing a unified solution for both organic social and influencer strategies, Later is positioning itself at the forefront of the industry’s shift towards seamless social commerce.