Baesman, a leader in retail marketing, has announced a strategic partnership with Listrak, a top provider of cross-channel marketing automation. This collaboration brings Listrak’s industry-leading email and SMS services to Baesman clients, enhancing their marketing capabilities and providing a seamless, personalized customer experience.

1. Partnership Overview

   • Baesman and Listrak are joining forces to offer enhanced email and SMS marketing solutions for retailers.
   • This partnership combines Baesman’s marketing expertise with Listrak’s innovative technology to improve customer engagement and drive growth.

2. Simplified Marketing with Cross-Channel Strategies

   • Baesman will handle the Email Service Provider (ESP) relationship and execution for clients, simplifying their marketing efforts.
   • Brands can focus on business growth while benefiting from seamless, personalized marketing strategies tailored to their specific goals.

3. Customer-Centric Approach

   • The collaboration is focused on delivering a more personalized marketing experience, enabling brands to improve customer engagement across various channels.
   • Baesman’s partnership with Listrak empowers clients to execute targeted campaigns, driving more impactful results.

4. Baesman’s Mission and Vision

   • Rod Baesman, CEO, emphasizes the partnership as a key step in simplifying the complexities of personalized marketing for clients.
   • The partnership reflects Baesman’s commitment to offering integrated, effective solutions that help clients achieve marketing success.

5. Listrak’s Role in Enhancing Marketing Automation

   • Ross Kramer, CEO of Listrak, highlights how the collaboration streamlines cross-channel marketing processes, saving marketers time and enhancing strategy execution.
   • By handling technical and operational aspects, Listrak enables marketers to focus on broader business objectives and growth.

The partnership between Baesman and Listrak marks a significant development in simplifying and enhancing the execution of cross-channel marketing strategies. By combining expertise and advanced technology, this collaboration empowers clients to deliver personalized email and SMS marketing campaigns, driving customer engagement and growth.

Bombora, a leader in B2B data solutions, has appointed Dr. Jim Butler as Chief Technology Officer (CTO). Butler, an experienced technology and engineering leader, brings a rich background in big-data driven solutions across various industries, including media, digital advertising, financial services, and real estate.

1. Dr. Jim Butler’s Extensive Experience

   • Butler’s career includes leadership roles at Stavvy, HqO, Verizon Media, and Nexage.
   • He has built data solutions for diverse industries, with a focus on innovation and scalability.

2. Leadership at Bombora

   • As CTO, Butler will leverage his experience to enhance Bombora’s B2B data solutions and scale its impact.
   • His leadership will focus on innovation, further solidifying Bombora's position in the B2B data space.

3. Key Accomplishments in Butler’s Career

   • Butler played a crucial role in the growth of Nexage, a mobile advertising exchange, which was later acquired by Verizon/AOL.
   • He was instrumental in creating the OpenRTB standard, which revolutionized mobile and programmatic advertising.

4. Commitment to Technology Leadership

   • Butler has contributed to the tech community as chairman of the Boston Technology Leadership Council for 20 years.
   • He holds multiple patents in digital media brokerage and web service architecture.

5. Bombora’s Data Solutions and Vision

   • Bombora’s B2B Data Cooperative is a key differentiator in the data solutions industry.
   • Under Butler's leadership, Bombora aims to scale its data solutions and maximize value for the B2B ecosystem.

With the appointment of Dr. Jim Butler as CTO, Bombora is poised to accelerate its innovation in B2B data solutions. Butler’s leadership, industry expertise, and vision will drive Bombora's continued success in transforming the B2B data landscape.

NetZylo has rolled out the latest updates in Phase 2 of its platform, introducing critical enhancements for brands and users in the evolving Web3 and blockchain space. These upgrades include improved digital identity management, advanced wallet integrations, and powerful tools for NFT campaigns, positioning NetZylo as a key player in the blockchain sector.

Enhanced User Engagement and Payment Flexibility

1. • Upgraded navigation, checkout, and cart systems designed to boost user engagement.
   • Seamless wallet integrations supporting Web3 dApp access and multiple wallet links.
   • Brands can now accept cryptocurrency payments for domains and NFTs, expanding payment options.

2. NFT Campaign Management

   • NetZylo enables brands to launch, manage, and engage audiences through NFT campaigns.
   • This functionality opens new channels for brands to interact with users in innovative ways.

3. Embracing Market Trends

   • With the rise in Bitcoin’s value and increasing interest in NFTs among major brands, NetZylo’s updates align with current trends.
   • The platform provides essential tools to help businesses leverage blockchain and Web3 technologies effectively.

4. CEO Patrick Maddren’s Vision

   • "By providing easy-to-use tools for blockchain domains and digital identity, we’re helping brands engage with consumers in innovative and revenue-generating ways," said Patrick Maddren, CEO.

5. Looking Ahead: Phase 3 Plans

   • NetZylo is preparing for further enhancements in Phase 3, including new partnerships, interactive NFTs, and streaming ad integrations set for Q1 2025.

With Phase 2 updates, NetZylo strengthens its position in the Web3 and blockchain space by offering tools that help brands interact with their audiences in novel, revenue-generating ways. As the platform continues to evolve, businesses can look forward to even more advanced features in Phase 3.

DeepBrain AI has announced a groundbreaking partnership with NEC (Nippon Electric Company) to deploy AI anchors at Ryukyu Asahi Broadcasting (RBC), a regional affiliate of TV Asahi in Okinawa, Japan. This collaboration will see the introduction of AI-powered anchors to handle weather forecasting on RBC’s terrestrial and online platforms, starting January 2025.

1. AI Anchors for Weather Forecasting

   • DeepBrain AI’s cutting-edge AI anchor services, powered by its video synthesis platform AI Studios, will be used for delivering weather forecasts at RBC.
   • The AI anchors will deliver highly realistic, human-like presentations, mimicking real anchors’ gestures and expressions.

2. Addressing Labor Shortages in Media

   • This collaboration is part of RBC’s digital transformation strategy, aimed at overcoming a chronic shortage of specialized personnel in program production.
   • AI anchors will help streamline production and reduce reliance on human staff, ensuring smoother and more efficient content creation.

3. Multilingual Capabilities for Foreign Residents

   • In response to Okinawa's growing foreign resident population, RBC plans to leverage AI anchors capable of delivering content in over 80 languages, expanding accessibility for diverse audiences in Japan.

4. NEC’s Role in the Partnership

   • NEC will facilitate the implementation of automated video production services, enabling DeepBrain AI to deliver high-quality AI-generated anchor videos seamlessly for RBC.

5. Expanding Beyond Broadcasting

   • Jang Se-young, CEO of DeepBrain AI, highlighted plans to expand into other media sectors, further enhancing content delivery through AI-powered solutions.

With the introduction of AI anchors, DeepBrain AI and NEC are pioneering the future of news delivery at RBC, addressing labor shortages and improving efficiency in program production. The ability to produce multilingual content expands accessibility, making news and weather forecasts available to a broader audience in Okinawa and beyond.

Viamedia, the largest independent advertising digital and linear rep firm in the U.S., has expanded its reach through new agreements with Summit Broadband, D & P Communications, and Blue Valley Technologies. With these new partnerships, Viamedia will now manage advertising sales for 83 service providers across 72 designated market areas (DMAs) in 27 states, enhancing operational efficiency and enabling precise, multi-platform advertising strategies.

1. New Partnerships Across Key Regions

   • Viamedia’s expansion includes Summit Broadband’s fiber-optic infrastructure in Florida, D & P Communications’ strong presence in Michigan, and Blue Valley Technologies' reach in Kansas.
   • These agreements represent a powerful opportunity to provide localized, targeted advertising solutions for businesses across these regions.

2. Enhancing Local Business Growth

   • Viamedia’s CEO, David Solomon, highlighted that these agreements will help local businesses in Florida, Michigan, and Kansas grow by delivering innovative and adaptable advertising strategies tailored to each market's unique needs.
   • The partnerships will drive local economic impact by enabling businesses to engage their target audiences more effectively.

3. Multi-Platform Advertising Solutions

   • Viamedia’s strategies leverage both linear TV and digital platforms to ensure businesses can connect with their audiences across a variety of mediums.
   • The company offers transparency, performance insights, and audience engagement metrics, enabling service providers and advertisers to measure and optimize their campaigns.

4. Comprehensive Operational Management

   • Viamedia’s full-service model includes regional and national sales, training, research, automation, and marketing support.
   • The company’s specialized sales management team will focus on selling fractionalized market shares with multi-platform insertion capabilities, improving operational efficiency for its partners.

With these new agreements, Viamedia is poised to enhance its national reach and continue empowering local businesses across Florida, Michigan, and Kansas with tailored, multi-platform advertising strategies. These partnerships solidify Viamedia’s position as a leader in providing innovative advertising solutions that drive real business growth.

Aloha Browser, a leader in privacy-first browsing, has launched a new Cookie Consent Management feature aimed at enhancing user privacy while improving the browsing experience. This innovative feature allows users to manage their cookie preferences just once at the browser level, eliminating the frequent pop-up interruptions that disrupt online navigation. Available now for iOS users, with an Android release slated for early 2025, this update is set to transform how users interact with cookie consent requests.

Simplifying Cookie Consent for Better Privacy Control

1. • The Cookie Consent Management feature removes the need for users to manually handle cookie pop-ups on every website they visit. By setting preferences once in the browser’s settings, users ensure their privacy choices are automatically applied across the web.
   • This approach empowers users to make more informed decisions about the data they share, moving beyond the default data collection practices often found on websites.

2. Addressing the Problem of Overwhelming Cookie Pop-Ups

   • The prevalence and complexity of cookie consent banners often lead users to disregard them, resulting in unwanted data collection. According to Aloha, nearly 70% of users either close or ignore these banners, which inadvertently leads to more data being collected than desired.
   • Aloha’s solution aims to solve this problem by reducing interruptions, offering users the chance to make privacy decisions that are meaningful and informed, rather than rushing through or ignoring cookie requests.

3. User-Centric Privacy Features

   • The feature provides users with several options for cookie management: ‘Allow all’ cookies, ‘Reject all’ cookies, create custom settings for different cookie categories, or set preferences for individual websites.
   • Preferences are stored securely within the browser and applied universally across websites, offering a more streamlined and efficient browsing experience.

4. Compliant with GDPR and Other Privacy Regulations

   • Aloha’s Cookie Consent Management solution adheres to GDPR and other privacy laws by ensuring user consent is properly recorded and communicated to websites. Unlike other solutions that block cookie banners without addressing data collection, Aloha ensures that user preferences are respected and enforced across all sites.

Aloha Browser’s new Cookie Consent Management feature is a significant step forward in empowering users to take control of their online privacy. By eliminating the need for constant cookie pop-ups and providing a comprehensive, browser-level solution, Aloha enhances user experience while ensuring compliance with privacy regulations. As digital privacy continues to be a critical concern, Aloha is positioning itself as a leader in helping users make informed decisions about their data.

Magnite, the leading independent sell-side advertising company, has announced a partnership with WeTV, Southeast Asia’s growing video streaming platform. WeTV will utilize Magnite’s ad tech solutions, including the BidLink feature within SpringServe, to boost programmatic capabilities and optimize revenue from its video inventory.

1. Magnite’s Ad Tech Stack for Monetization:

   • WeTV will integrate Magnite’s BidLink solution within the SpringServe ad server to scale its programmatic advertising efforts.
   • Magnite Streaming and DV+ SSPs will enable WeTV to unlock the full potential of their inventory.

2. WeTV’s Exponential Growth:

   • Established in 2019, WeTV has become a prominent platform in Southeast Asia, offering premium Chinese dramas, variety shows, anime, and local original content.
   • Streaming’s rise as a consumer staple continues to propel WeTV’s audience growth.

3. Operational Efficiencies via SpringServe:

   • SpringServe helps media owners like WeTV improve monetization and operational efficiency.
   • BidLink allows intelligent programmatic integration and facilitates competition between traditional-direct and programmatic campaigns, enhancing yield and revenue.

4. Strategic Focus on Audience Experience:

   • Magnite’s solutions ensure WeTV can meet audience demand for diverse, high-quality entertainment while maintaining a seamless viewing experience.

Statements from Leadership:

• Mary Yeo, Head of Commercial at WeTV:
  “We’re committed to providing our audiences with premium entertainment. Magnite’s expertise will enable us to achieve our vision with cutting-edge technology and strategic support.”

• Gavin Buxton, Managing Director, Asia at Magnite:
  “We’re thrilled to support WeTV in scaling programmatically while preserving viewer experience. BidLink’s capabilities, paired with Magnite’s SSPs, offer immense revenue potential for media owners.”

Conclusion:

This partnership exemplifies how innovative ad tech solutions like Magnite’s BidLink and SSPs can empower platforms like WeTV to achieve exponential growth and revenue optimization. By focusing on operational efficiency and audience experience, Magnite and WeTV are set to redefine programmatic advertising in Southeast Asia.Magnite, the leading independent sell-side advertising company, has announced a partnership with WeTV, Southeast Asia’s growing video streaming platform. WeTV will utilize Magnite’s ad tech solutions, including the BidLink feature within SpringServe, to boost programmatic capabilities and optimize revenue from its video inventory.

Key Highlights of the Partnership

1. Magnite’s Ad Tech Stack for Monetization:

   • WeTV will integrate Magnite’s BidLink solution within the SpringServe ad server to scale its programmatic advertising efforts.
   • Magnite Streaming and DV+ SSPs will enable WeTV to unlock the full potential of their inventory.

2. WeTV’s Exponential Growth:

   • Established in 2019, WeTV has become a prominent platform in Southeast Asia, offering premium Chinese dramas, variety shows, anime, and local original content.
   • Streaming’s rise as a consumer staple continues to propel WeTV’s audience growth.

3. Operational Efficiencies via SpringServe:

   • SpringServe helps media owners like WeTV improve monetization and operational efficiency.
   • BidLink allows intelligent programmatic integration and facilitates competition between traditional-direct and programmatic campaigns, enhancing yield and revenue.

4. Strategic Focus on Audience Experience:

   • Magnite’s solutions ensure WeTV can meet audience demand for diverse, high-quality entertainment while maintaining a seamless viewing experience.

Statements from Leadership:

• Mary Yeo, Head of Commercial at WeTV:
  “We’re committed to providing our audiences with premium entertainment. Magnite’s expertise will enable us to achieve our vision with cutting-edge technology and strategic support.”

• Gavin Buxton, Managing Director, Asia at Magnite:
  “We’re thrilled to support WeTV in scaling programmatically while preserving viewer experience. BidLink’s capabilities, paired with Magnite’s SSPs, offer immense revenue potential for media owners.”

This partnership exemplifies how innovative ad tech solutions like Magnite’s BidLink and SSPs can empower platforms like WeTV to achieve exponential growth and revenue optimization. By focusing on operational efficiency and audience experience, Magnite and WeTV are set to redefine programmatic advertising in Southeast Asia.

Benefit Media, an Israel-based global media leader, has unveiled Benefit DSP, a next-generation direct-to-publisher platform for Connected TV (CTV). This innovative platform aims to redefine the CTV advertising landscape by streamlining the supply chain and providing advertisers with unparalleled efficiency and reach.

1. Addressing CTV Complexity:

   • The CTV ecosystem is often complicated by multiple layered channels sharing inventory, leading to inefficiencies.
   • Benefit DSP simplifies this landscape by building a direct supply partner network, ensuring maximum value for advertisers.

2. Strategic Focus for 2025 and Beyond:

   • As the media industry shifts away from election-year ad saturation, 2025 will emphasize efficient supply paths for CTV buyers.
   • Benefit DSP positions itself as a vital tool for advertisers to achieve scalable growth and measurable results.

3. Unique Publisher Network:

   • Benefit Media leverages proprietary relationships with premium publishers to offer advertisers a direct and efficient supply chain.
   • Collaboration with CTV broadcasters and ad operations leader TVIQ ensures a secure and high-quality platform for transactions.

4. Dual Expertise Advantage:

   • Benefit Media combines its extensive media planning experience with strong direct publisher relationships to deliver a seamless advertiser-to-publisher connection.
   • The platform bridges advertisers’ goals with top-tier inventory to maximize reach and minimize inefficiencies.

Leadership Insights:

• Neomy Wolfner, CEO of Benefit Media Group:
  “Benefit DSP offers a transformative solution, blending strategic media planning expertise with premium publisher inventory to meet advertisers’ needs effectively.”

• Scott Ryan, CEO of TVIQ:
  “Efficiency is the future of CTV advertising. Benefit Media’s innovative network and DSP platform are what the industry needs to achieve scalable growth and cost savings.”

Benefit DSP is poised to revolutionize the CTV advertising space by providing a streamlined, efficient, and secure platform. With its strong publisher network, innovative technology, and commitment to efficiency, Benefit Media is setting a new standard in Connected TV for 2025 and beyond.