Optable, a leading identity management and collaboration platform tailored to the advertising ecosystem, has successfully closed its Series A Acceleration Round. Led by TELUS Global Ventures, with reinvestment from notable backers such as Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures, and AsterX, this funding marks a significant milestone in the company's journey toward empowering publishers with privacy-first, data monetization solutions.

1. The Funding Milestone:

• Led by TELUS Global Ventures, accompanied by reinvestments from prominent partners.
• Reinforces Optable's position as a leader in privacy-first advertising technology.

2. Optable's Impact in 2024:

• Supported top-tier clients like Raptive, Hearst, and The Globe & Mail.
• Delivered comprehensive identity management and clean room solutions.
• Enabled publishers and media companies to securely harness, enrich, and activate audience data.

3. A Shift Toward Privacy-First Solutions:

• Addressed publishers' need to adapt to stringent privacy regulations.
• Focused on creating transparent, secure solutions to build trust and drive revenue growth.

Statements from Leadership:

Yves Poiré, Co-founder and CEO of Optable:
"2024 was a defining year for Optable. Publishers are navigating unprecedented shifts, and privacy-first technology has become essential to their success. This funding allows us to build the tools our partners need to connect, collaborate, and thrive in a world where trust and transparency are everything."

Terry Doyle, Managing Partner at TELUS Global Ventures:
"The Optable team has demonstrated a remarkable ability to address publishers' challenges while preparing them for future complexities. We are proud to lead this investment round, supporting Optable's mission to empower the advertising ecosystem with cutting-edge, privacy-first technology."

Future Outlook:

As Optable enters 2025, the company is expanding its focus to:

• Collaborate with innovative publishers, media companies, and platforms.
• Help partners make their audience data actionable and impactful.
• Advance its interoperable platform to remain a trusted solution in the market.

Why Optable Matters:

Optable’s platform addresses critical needs for publishers:

1. Identity Management: Helps publishers securely manage audience identity.
2. Data Monetization: Enables effective, privacy-compliant data activation.
3. Collaboration Tools: Builds trust and transparency within the advertising ecosystem.