Sovrn, a leading publisher technology platform, has announced a strategic partnership with Databricks, the data and AI company, to make its extensive web browsing datasets accessible via the Databricks Marketplace. This collaboration empowers organizations to streamline audience targeting, identity resolution, and data-driven insights by leveraging Sovrn’s privacy-compliant data products.

Key Highlights of the Partnership

1. Sovrn’s Web Browsing Datasets

• Includes webpage viewing events such as web domain, URL, and IP addresses.
• Covers 50,000 websites and apps, processes 40 billion daily page views, and supports 500 million daily active users.
• Delivers actionable insights for audience targeting and identity solutions across various verticals.

2. Seamless Access via Databricks Marketplace

• Databricks Marketplace, powered by Delta Sharing, facilitates secure sharing of live data across platforms, clouds, and regions.
• Provides robust security and governance, enhancing the value and accessibility of Sovrn’s datasets.
• Reduces complexity, allowing businesses to focus on deriving insights instead of sourcing data.

Benefits of the Collaboration

For Businesses and Advertisers

• Accelerates access to accurate and actionable insights.
• Simplifies data sourcing, freeing up time for strategic decision-making.
• Enhances audience targeting and identity resolution with Sovrn’s enriched data products.

For Sovrn Clients

Keith Fagan, VP of Data at Sovrn, stated:

"In partnership with Databricks Marketplace, our clients can quickly access the data they need, enabling them to focus on using insights to drive growth and improve ROI."

Enhanced Decision-Making with Data Intelligence

Jen McNamee, Technology Partner Director at Databricks, highlighted the impact:

"This partnership empowers advertising organizations to securely access Sovrn’s datasets via Delta Sharing, eliminating inefficiencies and boosting ROI with faster, more accurate insights."

The Sovrn-Databricks partnership revolutionizes access to web browsing data, enabling businesses to focus on uncovering meaningful insights. With privacy-compliant datasets and a seamless integration on Databricks Marketplace, organizations can drive efficiency, boost audience engagement, and achieve superior results.

CallRevu, the leader in automotive communication solutions, announces the launch of CallCoach, an innovative tool that delivers real-time call evaluation and actionable feedback. Available from December 17, CallCoach is designed to elevate call performance, enabling teams to deliver exceptional customer experiences.

Key Features of CallCoach

1. Real-Time Performance Insights

• Analyze call outcomes instantly to understand what went well and areas for improvement.
• Gain data-driven insights to predict customer behavior and improve engagement.

2. Personalized Improvement Summaries

• Receive concise, actionable feedback on every call.
• Quickly identify strengths and opportunities for refinement.

3. Targeted Skill Development

• Access tailored coaching tips to address specific performance challenges.
• Enhance individual and team capabilities based on real interaction outcomes.

Integration and Benefits

CallCoach seamlessly integrates with the CallRevu analytics dashboard, offering a unified view of performance metrics and recommendations. TestTrack users also benefit from immediate feedback, enabling proactive skill enhancement.

Why CallCoach Stands Out

Ben Chodor, CEO of CallRevu, emphasizes:

"CallCoach embodies CallRevu’s commitment to innovation and excellence in call performance management. This tool empowers teams to perform at their best, delivering exceptional service experiences to customers every time."

How CallCoach Transforms Call Performance

• Enables real-time corrective actions to enhance outcomes.
• Provides agents with actionable guidance specific to each call.
• Supports consistent improvement, fostering a culture of excellence.

CallCoach represents the future of call performance management, equipping automotive communication teams with the tools needed to excel. With real-time feedback, actionable insights, and tailored coaching, CallCoach ensures that every customer interaction is optimized for success.

Rebrandly, a leading branded short link platform, has unveiled Relay™, an innovative smart link solution developed in partnership with Wonder Cave, a leader in text messaging automation. Relay empowers organizations to enhance engagement, optimize performance, and scale personalized messaging campaigns efficiently—whether for high-volume outreach or one-to-one communications.

Key Features and Benefits of Relay

1. Branded and Customizable Links

• Trust & Engagement: Relay allows marketers to craft branded, customized calls-to-action within text campaigns to build trust and better connect with audiences.

2. Personalized Messaging at Scale

• Even in bulk campaigns, Relay enables personalized URLs that make mass outreach feel individualized without sacrificing efficiency.

3. Advanced Analytics for Smarter Decisions

• Relay provides marketers with insights into campaign performance by showing who’s clicking, when, where, and why—helping improve future strategies and engagement.

Strategic Partnership with Wonder Cave

Carla Bourque, CEO of Rebrandly, stated:

"Relay bridges the gap between traditional messaging and personalized engagement at scale...With Wonder Cave, we've built a solution that combines trust, scalability, and data to boost messaging performance like never before."

This collaboration combines Rebrandly's trusted, enterprise-grade link infrastructure with Wonder Cave's sophisticated text messaging automation capabilities, creating a seamless and powerful messaging tool.

Impactful Use Case: Supporting Disaster Relief

Relay recently proved its effectiveness during North Carolina's recent storms, where nonprofit organizations relied on its capabilities to scale emergency fundraising efforts.

• Results:
  • A 40% increase in click-through rates.
  • 30% more donations raised compared to previous campaigns.

Relay's performance ensured thousands of critical messages reached their intended recipients securely and in time—showing its reliability and scalability during critical campaigns.

Expert Insight on Relay’s Value

Webb Bostic, President of Wonder Cave, shared:

"Relay's ability to handle high-volume messaging reliably and securely means our clients can confidently scale every campaign."

This highlights how Relay is revolutionizing direct messaging by blending personalization, scalability, and data-driven insights.

Relay™ offers brands, agencies, and organizations the tools they need to make SMS, MMS, and RCS campaigns more impactful through branded links, personalization, and advanced tracking. With its smart, scalable approach, Relay transforms traditional outreach into meaningful, measurable, and data-backed engagement.

Twelve Labs, a leader in video understanding technology, has announced Marengo 2.7, its latest state-of-the-art multimodal embedding model. This next-generation model achieves over 15% performance improvement compared to its predecessor, Marengo-2.6. With this advancement, Marengo 2.7 introduces a groundbreaking multi-vector representation approach, allowing it to analyze video content with unprecedented accuracy and depth.

What’s New in Marengo 2.7?

1. Multi-Vector Representation: A First of Its Kind

Unlike traditional models that condense all data into a single vector, Marengo 2.7 uses multiple specialized vectors to analyze different aspects of video content. These vectors independently process:

• Visual content: Objects, actions, and appearances.
• Motion patterns: Transitions and movement within a scene.
• Speech and OCR text: Audio patterns and overlaid text (captions, subtitles, or other visual data).

This novel approach allows Marengo 2.7 to achieve superior video analysis by breaking the raw input into distinct elements rather than compressing everything into one representation.

2. Improved Performance Across Key Metrics

Marengo 2.7 has demonstrated impressive capabilities, including:

• 90.6% average recall in object search (a 32.6% increase over its predecessor).
• 93.2% recall in speech search (2.8% higher than specialized speech-to-text systems).

These results highlight the model’s ability to analyze and interpret complex videos effectively, with accurate visual, motion, and audio search capabilities.

Why Multi-Vector Representation Matters

Enhanced Search Capabilities:

With its multi-vector approach, Marengo 2.7 enables users to:

• Search for specific brands or logos within videos.
• Match images to corresponding video segments.
• Locate exact moments in audio, even within complex visual scenes.

Precision in Complex Visual and Audio Environments:

The multi-vector method allows Marengo 2.7 to distinguish nuanced details, like detecting small objects or correlating textual overlays with audio cues.

What the CEO Says

Jae Lee, CEO of Twelve Labs, highlighted the significance of this innovation:

"Twelve Labs continues to push video understanding forward in unprecedented ways...Our groundbreaking model's performance is vastly superior to anything on the market today."

Lee emphasizes how Marengo 2.7 addresses challenges once thought unsolvable, opening new opportunities for users to harness advanced video insights.

Twelve Labs’ Marengo 2.7 is revolutionizing video understanding by introducing multi-vector representations for the first time ever. This approach enables more granular and precise multimodal search capabilities—across vision, motion, and audio—unlocking new possibilities for users in video analysis, content discovery, and AI-powered insights.

With Marengo 2.7, Twelve Labs is setting the standard for innovation in video analysis technology.

DAS Technology, a leader in automotive consumer engagement SaaS AI technology and the creator of the Consumer Data & Experience Platform® (CDXP), has announced its latest innovation—the AI Engage Messaging Solution. This advanced solution combines AI-powered messaging technology with a network of skilled live moderators to streamline communication between automotive dealers and consumers across every step of the car ownership journey.

Additionally, at the 8th annual AUTOVATE conference, DAS Technology revealed the acquisition of Engage To Sell, a well-established provider specializing in live messaging communication solutions. This strategic acquisition strengthens DAS Technology’s ability to proactively engage consumers with timing and precision, enhancing dealer lead response rates and overall engagement strategies.

What is the AI Engage Messaging Solution?

DAS Technology's AI Engage Messaging Solution integrates AI with human expertise, offering consumers versatile, real-time communication options across their journey—from vehicle research to service appointments. This cutting-edge solution allows consumers to connect 24/7 with either AI tools or experienced live representatives for:

• Vehicle inquiries
• Trade-in valuations
• Service appointments
• Review requests
• Video content engagement

The system leverages AI-powered features while connecting seamlessly with live representatives, ensuring consumers receive both instant responses and personalized interactions.

Key Features of AI Engage Messaging Solution

1. AI + Human Interaction at Scale:

The AI system provides instant responses for general inquiries, while trained live moderators step in to handle more complex consumer needs. This dual approach allows for a hybrid experience tailored to consumer preferences.

2. Multi-Channel Messaging Capabilities:

The solution supports omnichannel communication across:

• Text
• Chat
• Messenger apps
  These options ensure that consumers can reach out to dealers via their preferred communication methods.

3. Integration with CRM/DMS:

The AI Engage system integrates with dealer CRMs (Customer Relationship Management) and DMS (Dealer Management Systems), enabling seamless lead tracking, follow-up, and identity resolution across platforms.

4. Lead Follow-Up & Identity Resolution:

AI Engage uses AI technology to connect leads and inquiries with actionable insights and dealer information, improving both communication rates and lead conversions.

Strategic Acquisition: Engage To Sell Integration

DAS Technology's acquisition of Engage To Sell, a leading provider in AI-driven live messaging for over 15 years, strengthens its offerings. Engage To Sell's proprietary technology and network of live moderators enhance the AI Engage Messaging Solution, offering timely and effective consumer engagement through:

• Proactive outreach
• Consumer lead insights
• Live lead response capabilities

This acquisition adds hundreds of new automotive and specialty vehicle dealer clients to the DAS Technology platform.

Real-World Impact: Success Story with Bettenhausen Automotive

One of the first dealerships to adopt the new AI Engage Messaging Solution is Bettenhausen Automotive, a well-known dealer group in the greater Chicago market. Their marketing director, John Doolin, praises the solution’s hybrid approach:

“We get higher lead conversion results by combining the value of a live person with technology to answer customer questions…The power of AI paired with a professional human moderator is a game changer.”

Bettenhausen's success highlights how AI Engage optimizes both technology and human interaction, catering to customer preferences and improving lead conversions.

CEO Statement: Driving Innovation Forward

Alexi Venneri, Co-founder and CEO of DAS Technology, commented on the innovation:

“We’re thrilled to launch AI Engage while expanding our CDXP SaaS technology to provide consumers with even more communication choices while enabling our clients to improve prospect-to-sale ratios.”

Venneri emphasized how the hybrid AI and live-moderator approach addresses customer needs in real-time and helps dealers accelerate conversions.

The AI Engage Messaging Solution from DAS Technology offers a transformative, multi-channel approach to AI-powered and live communication in the automotive industry. With its seamless integration into the Consumer Data & Experience Platform® and acquisition of Engage To Sell, DAS Technology is revolutionizing dealer-consumer communication, creating a win-win scenario for both buyers and sellers.

The combination of AI technology and live expertise allows consumers to receive immediate answers, personalized engagement, and faster resolution to their inquiries—no matter where they are in their car ownership journey.

ID.me, the market-leading digital identity wallet known for simplifying identity verification while ensuring privacy and security, has announced the appointment of Christine Purcell as its new Chief Marketing Officer (CMO). Purcell brings with her a wealth of experience, having led successful marketing strategies at major healthcare and technology companies like BeMe Health, Twin Health, and Meta (Facebook).

Christine Purcell’s Role at ID.me

As the newly appointed CMO, Christine Purcell will lead ID.me’s marketing strategy during a period of unprecedented growth and adoption. The company recently hit key milestones, including over 135 million users signed up to its digital wallet and 63 million users verified to the IAL2 consumer authentication standards. ID.me’s revenue has surged by over 370% from 2020 through 2023, signaling rapid expansion driven by trust, innovation, and strong customer experience.

Blake Hall, Founder and CEO of ID.me, shared:

"We’re thrilled to welcome Christine to ID.me as our CMO. Christine’s proven leadership experience in marketing consumer and commercial products will be instrumental in driving our growth."

Purcell’s expertise will focus on instilling trust, creating value, and enhancing the experience for ID.me’s consumers and business partners.

Christine Purcell’s Background & Expertise

Christine Purcell brings a proven track record of leadership and innovation across health tech and technology industries. Her previous roles have emphasized strategic brand building, product innovation, and market expansion. Key highlights from her impressive career include:

• BeMe Health: Served as Chief Business Officer at this innovative mental health tech company.
• Twin Health: Held the role of Chief Marketing Officer, driving strategic brand growth.
• Meta (Facebook): Led Messenger's global brand strategy as Head of Marketing, focusing on go-to-market strategies and product marketing efforts for Messenger and Messenger Kids.
• McKinsey & Company: Gained strategic insight as a consultant, leveraging business transformation strategies.

Purcell holds an MBA from Harvard Business School and is celebrated for her ability to lead growth, strengthen brand visibility, and streamline customer engagement strategies.

"I am passionate about products that empower people and keep them safe. ID.me's secure digital wallet serves people and businesses by simplifying the online experience while combating identity theft and fraud attacks," said Purcell.

Her leadership will focus on advancing ID.me's mission of simplifying online identity while upholding consumer trust and business integrity.

ID.me’s Current Market Momentum

Under Christine’s leadership, ID.me will look to maintain its growth trajectory and expand its footprint in secure digital identity solutions. Key recent successes include:

• Over 135 million users registered to its digital wallet.
• 63 million IAL2 consumer-authenticated users verified by federal standards, showing rapid growth in consumer trust and adoption.
• Revenue growth of over 370% from 2020 through 2023, fueled by superior customer solutions.

These milestones reflect ID.me’s leadership in reducing fraud risk, improving identity verification, and enabling seamless, secure online experiences for users and partners alike.

Christine Purcell’s appointment as CMO represents a strategic move for ID.me as it seeks to enhance brand trust, deepen customer engagement, and maintain its leadership in the digital identity verification space. With her extensive background in consumer, technology, and health tech marketing, Purcell is poised to bring a fresh vision to ID.me as it continues to scale.

With Purcell’s expertise, ID.me is expected to strengthen its leadership in secure identity solutions, combating fraud and identity theft while creating opportunities for seamless online experiences.

Seguno Software, the winner of Shopify's 2024 Build Award for Best App, has just launched Shopify Connect for Canva, a game-changing two-way integration that enhances the design and marketing workflows for Shopify businesses. This groundbreaking partnership with Canva eliminates the need for constant downloads, uploads, and data transfers, allowing seamless content creation between the two platforms.

Bringing Two Powerhouses Together

The new Shopify Connect for Canva integrates Shopify's e-commerce platform with Canva’s visual communication suite, simplifying design processes, saving time, and improving productivity for brands.

Chris Geiss, Co-founder and CEO of Seguno, highlighted the motivation behind this innovation:

"We were one of the first to embed Canva into our email marketing app. Over the years, a common pain point became clear: too much time is spent downloading, uploading, and hunting for product imagery when working in Canva. So, we created Shopify Connect to give that time back."

With this integration, brands can streamline product imagery and design tasks, improving visual storytelling for social media, email campaigns, direct mail, and other marketing collateral—all without leaving their creative workflows.

Key Benefits of Shopify Connect for Canva

1. Save Time with Streamlined Workflows

• The integration eliminates repetitive tasks like downloading, uploading, and searching for product images.
• Users can now directly search Shopify product media within Canva and drag-and-drop designs effortlessly.

2. Two-Way Media Movement

This integration allows seamless movement of content in both directions:

• From Shopify to Canva: Users can add product images and designs to their visual content effortlessly.
• From Canva to Shopify: Edited and custom-designed images can be exported back into Shopify directly.

3. Improved File Management

• Shopify Connect provides instant access to media assets, improving organization and reducing friction in content workflows.
• Businesses can easily maintain consistency across product photos and design campaigns.

4. Enhance Marketing Channels

Users can now quickly scale their design efforts across:

• Social media campaigns
• Email newsletters
• Direct mail campaigns
• Sales presentations
• Product packaging

Early reports indicate that Shopify Connect for Canva reduces design task time by up to 50%.

Canva's Perspective

Anwar Haneef, Head of Ecosystem at Canva, shared his thoughts on the integration's value:

"Time is at a premium for every marketer and business owner. With this more streamlined workflow, Canva and Shopify users will be able to focus more on crafting engaging content and growing their businesses."

This partnership highlights how businesses can prioritize creativity and strategy instead of navigating cumbersome workflows.

How It Works

To fully utilize this integration, users will need to install both apps:

• Shopify Connect for Canva (via Shopify)
• Canva Connect for Shopify (via Canva)

The integration ensures that workflows between Shopify and Canva are seamless, reducing barriers to efficient design and content sharing.

The new Shopify Connect for Canva by Seguno marks a significant step forward for Shopify and Canva users looking to streamline design, save time, and boost creative workflows. By integrating these two essential tools into a frictionless experience, Seguno empowers brands to focus less on technical hurdles and more on storytelling, design, and growth.

adMarketplace, the leading provider of native search advertising, has successfully completed its System and Organization Controls (SOC) 2 Type I and Type II audits. This milestone underscores adMarketplace's commitment to adhering to the highest industry standards for data security, availability, and integrity, ensuring trust and protection for its partners.

What is SOC 2 Compliance?

Developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 standards are a framework that validates how companies manage sensitive customer data. The SOC 2 audits focus on five key trust principles:

• Security: Protecting systems and data against unauthorized access.
• Availability: Ensuring reliable system performance and uptime.
• Processing Integrity: Ensuring data processes are complete, valid, and accurate.
• Confidentiality: Ensuring sensitive information remains private.
• Privacy: Protecting customer information from unauthorized use.

The rigorous SOC 2 standards ensure that companies demonstrate proper controls, policies, and practices for handling customer data.

Why This Matters to adMarketplace's Partners

By completing the SOC 2 Type I and Type II audits, adMarketplace demonstrates that its security controls meet industry-leading standards. This provides confidence to its partners—advertisers and publishers—about the protection and integrity of their data when partnering with adMarketplace.

Adam J. Epstein, Co-CEO and President of adMarketplace, shared the significance:

"adMarketplace is committed to innovating native search advertising solutions, and ensuring data security helps us build forever partnerships. Achieving SOC 2 compliance reinforces a mutual level of trust with our partners that critical business data is safe in our hands."

This certification builds transparency and confidence by showcasing adMarketplace's dedication to data security and operational excellence.

Certification Details

adMarketplace worked with Johanson Group LLP, a leading certification body specializing in global compliance standards. Johanson Group verified that adMarketplace's information security controls align with the stringent SOC 2 requirements for security, availability, and data protection.

This partnership highlights adMarketplace's proactive approach to maintaining a secure and trustworthy digital advertising environment.

Completing the SOC 2 Type I and Type II audits positions adMarketplace as a trusted leader in native search advertising solutions while emphasizing its commitment to data security and compliance. This step ensures partners can confidently trust that their data is secure, confidential, and handled with the highest standards in mind.